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Reverse-Engineering the 2012 Campaign

You should be a grassroots fundraiser

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Something inspired you to step up and pitch in to support Barack and this

campaign whatever it was, whoever it was, I appreciate it.

I bet you know one or two people, possibly dozens, who would follow your

lead if you just asked.

This is the time to do it: Last month, for the first time in this campaign,

Mitt Romney and the Republicans brought in more money than we did.

They're just getting started. We're up against an unprecedented tidal wave

of special-interest spending, and we won't survive it without people like

you asking your family and friends to get involved, too.

Here's how:

Create a personal grassroots fundraising page, then invite your friends

and family to pitch in to help you reach your

goal.



You can tell them Joe put you up to this.

Our grassroots fundraising program is all about growing this campaign the

right way person by person, donation by donation. And it's how we're

going to win.

The single best person to convince your friends and family to step up and

own a piece of what happens in November is you.

And since this campaign is only as strong as the people behind it, you'll

know you made a real difference when the last poll closes on Election Day.

The next five months are going to be some of the toughest Barack and I have

been through, and I can't begin to tell you how much it means to know folks

like you have our backs.

Take it up a notch and get your friends on board:

[url]



Thanks again for your support. Let's go win this thing.

Joe

Paid for by Obama for America

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Subject: Get your people on board

From: info@barackobama.com

Sent: June 9, 2012, 9:52 a.m.






Something inspired you to step up and pitch in to support Barack and this

campaign whatever it was, whoever it was, I appreciate it.

I bet you know one or two people, possibly dozens, who would follow your

lead if you just asked.

This is the time to do it: Last month, for the first time in this campaign,

Mitt Romney and the Republicans brought in more money than we did.

They're just getting started. We're up against an unprecedented tidal wave

of special-interest spending, and we won't survive it without people like

you asking your family and friends to get involved, too.

Here's how:

Create a personal grassroots fundraising page, then invite your friends

and family to pitch in to help you reach your

goal.



You can tell them Joe put you up to this.

Our grassroots fundraising program is all about growing this campaign the

right way person by person, donation by donation. And it's how we're

going to win.

The single best person to convince your friends and family to step up and

own a piece of what happens in November is you.

And since this campaign is only as strong as the people behind it, you'll

know you made a real difference when the last poll closes on Election Day.

The next five months are going to be some of the toughest Barack and I have

been through, and I can't begin to tell you how much it means to know folks

like you have our backs.

Take it up a notch and get your friends on board:

[url]



Thanks again for your support. Let's go win this thing.

Joe

Paid for by Obama for America

This email was sent to:

Update address|

Unsubscribe