ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

You should vote today

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

3 email variations

20

recipients

The Democratic Party -----------------------

Election Night is the biggest night in politics. It's what we've been working toward for months and months.

And you could have a front-row ticket to history.

Chip in $X or whatever you can today, and you'll be automatically entered to fly for free to Chicago for Election Night where you'll get to meet President Obama:

[url]

To thank Democrats like you who have worked hard and chipped in to support candidates in tight races, President Obama wants you to be there with him on the big night.

Help the President and other Democrats finish strong. You'll meet President Obama, and we'll fly you out to Chicago, where you'll have the best seat in the house when he addresses the nation on Election Night:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- Seriously: Your donation supports President Obama and other Democrats at a critical moment, and it'll enter you for a chance to do something that few people ever get to do. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

7

recipients



This afternoon, I'm casting my ballot in my hometown of Chicago. I'm told I'll be the first sitting president to take advantage of early voting.

And I can't wait.

I know I can count on your vote. Now, it's on all of us to make sure our friends and family step up. Reach out to folks you know in important early vote states.

Look, this race is extremely tight. It's going to come down to which side can more effectively turn out the vote in these final days, and early vote is a huge part of that.

Whether people get out to vote this year, in this election, is even more critical than the last time around.

So this is serious, and I'm going to need your help if we want to win.

Connect with your friends and urge them to vote early:

[url]

Thanks,

Barack

P.S. -- Not on Facebook? Don't let that stop you from getting the word out. Ask your friends and family to get the information they need at vote.barackobama.com.

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

2

recipients



This election will come down to one thing: how many folks get out there and vote.

It's that simple.

Today, I'm meeting up with a neighbor and heading to the polls in my hometown of Chicago.

Will you join me? No reason to wait for November 6th in Colorado. Confirm your early vote polling place, vote with me today, and yes, bring a friend with you:

[url]

Voting early couldn't be easier or more important, and it'll play a crucial role in winning Colorado. It also frees you up to get out the vote on November 6th, which is something I hope you'll consider.

In the meantime, once you've looked up your polling place, make sure your friends in Colorado and other important early vote states cast their ballots, too:

[url]

Each vote decides so much more than who sits in the Oval Office.

It's about big change, like making health care more affordable, giving women and men the same opportunities in the workplace, and leveling the playing field rather than letting the folks at the top play by a different set of rules. Up and down the ticket, it's also about what happens right outside your front door and around the corner -- in your school district, your police department, your city council's office.

Time to get out there and win,

Barack

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: This is awesome

From: democraticparty@democrats.org

Sent: Oct. 25, 2012, 12:18 p.m.


The Democratic Party -----------------------

Election Night is the biggest night in politics. It's what we've been working toward for months and months.

And you could have a front-row ticket to history.

Chip in $X or whatever you can today, and you'll be automatically entered to fly for free to Chicago for Election Night where you'll get to meet President Obama:

[url]

To thank Democrats like you who have worked hard and chipped in to support candidates in tight races, President Obama wants you to be there with him on the big night.

Help the President and other Democrats finish strong. You'll meet President Obama, and we'll fly you out to Chicago, where you'll have the best seat in the house when he addresses the nation on Election Night:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- Seriously: Your donation supports President Obama and other Democrats at a critical moment, and it'll enter you for a chance to do something that few people ever get to do. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: This is awesome

From: democraticparty@democrats.org

Sent: Oct. 25, 2012, 12:18 p.m.


The Democratic Party -----------------------

Election Night is the biggest night in politics. It's what we've been working toward for months and months.

And you could have a front-row ticket to history.

Chip in $X or whatever you can today, and you'll be automatically entered to fly for free to Chicago for Election Night where you'll get to meet President Obama:

[url]

To thank Democrats like you who have worked hard and chipped in to support candidates in tight races, President Obama wants you to be there with him on the big night.

Help the President and other Democrats finish strong. You'll meet President Obama, and we'll fly you out to Chicago, where you'll have the best seat in the house when he addresses the nation on Election Night:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- Seriously: Your donation supports President Obama and other Democrats at a critical moment, and it'll enter you for a chance to do something that few people ever get to do. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Election Night is the biggest night in politics. It's what we've been working toward for months and months.

And you could have a front-row ticket to history.

Chip in $X or whatever you can today, and you'll be automatically entered to fly for free to Chicago for Election Night where you'll get to meet President Obama:

[url]

To thank Democrats like you who have worked hard and chipped in to support candidates in tight races, President Obama wants you to be there with him on the big night.

Help the President and other Democrats finish strong. You'll meet President Obama, and we'll fly you out to Chicago, where you'll have the best seat in the house when he addresses the nation on Election Night:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- Seriously: Your donation supports President Obama and other Democrats at a critical moment, and it'll enter you for a chance to do something that few people ever get to do. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]



This afternoon, I'm casting my ballot in my hometown of Chicago. I'm told I'll be the first sitting president to take advantage of early voting.

And I can't wait.

I know I can count on your vote. Now, it's on all of us to make sure our friends and family step up. Reach out to folks you know in important early vote states.

Look, this race is extremely tight. It's going to come down to which side can more effectively turn out the vote in these final days, and early vote is a huge part of that.

Whether people get out to vote this year, in this election, is even more critical than the last time around.

So this is serious, and I'm going to need your help if we want to win.

Connect with your friends and urge them to vote early:

[url]

Thanks,

Barack

P.S. -- Not on Facebook? Don't let that stop you from getting the word out. Ask your friends and family to get the information they need at vote.barackobama.com.

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



This election will come down to one thing: how many folks get out there and vote.

It's that simple.

Today, I'm meeting up with a neighbor and heading to the polls in my hometown of Chicago.

Will you join me? No reason to wait for November 6th in Colorado. Confirm your early vote polling place, vote with me today, and yes, bring a friend with you:

[url]

Voting early couldn't be easier or more important, and it'll play a crucial role in winning Colorado. It also frees you up to get out the vote on November 6th, which is something I hope you'll consider.

In the meantime, once you've looked up your polling place, make sure your friends in Colorado and other important early vote states cast their ballots, too:

[url]

Each vote decides so much more than who sits in the Oval Office.

It's about big change, like making health care more affordable, giving women and men the same opportunities in the workplace, and leveling the playing field rather than letting the folks at the top play by a different set of rules. Up and down the ticket, it's also about what happens right outside your front door and around the corner -- in your school district, your police department, your city council's office.

Time to get out there and win,

Barack

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.