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Reverse-Engineering the 2012 Campaign

You've gotta see this quote

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image: Obama - Biden --

Reporters talked to a few people waiting to get into the Mitt Romney

fundraiser at the Koch estate in the Hamptons over the weekend.

Here's what one of them had to say:

"A New York City donor a few cars back, who also would not give her name,

said Romney needed to do a better job connecting. 'I don't think the

common person is getting it,' she said from the passenger seat of a Range

Rover stamped with East Hampton beach permits. ...

'We've got the message,' she added. 'But my college kid, the baby sitters,

the nails ladies -- everybody who's got the right to vote -- they don't

understand what's going on. I just think if you're lower income -- one,

you're not as educated, two, they don't understand how it works, they don't

understand how the systems work, they don't understand the impact."'

Whenever you hear about Romney's fundraising advantage, I want you to

remember this quote -- because this is the kind of person making huge

contributions to give him that advantage. If you do nothing, that's who

gets to win.

So please do something

today.

This isn't just about the kind of people supporting Mitt Romney. This is

also about who benefits from a Romney presidency: Millionaires and

billionaires would get a $X tax cut, from a plan costing $X trillion,

while Wall Street would be allowed to write its own rules.

That's Romney's plan -- a return to Bush-era policies. It's hard to forget

how that ended.

The outcome is in your hands:

[url]

- Messina

Jim Messina

Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

Subject: You've gotta see this quote

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: July 10, 2012, 3:07 p.m.




image: Obama - Biden --

Reporters talked to a few people waiting to get into the Mitt Romney

fundraiser at the Koch estate in the Hamptons over the weekend.

Here's what one of them had to say:

"A New York City donor a few cars back, who also would not give her name,

said Romney needed to do a better job connecting. 'I don't think the

common person is getting it,' she said from the passenger seat of a Range

Rover stamped with East Hampton beach permits. ...

'We've got the message,' she added. 'But my college kid, the baby sitters,

the nails ladies -- everybody who's got the right to vote -- they don't

understand what's going on. I just think if you're lower income -- one,

you're not as educated, two, they don't understand how it works, they don't

understand how the systems work, they don't understand the impact."'

Whenever you hear about Romney's fundraising advantage, I want you to

remember this quote -- because this is the kind of person making huge

contributions to give him that advantage. If you do nothing, that's who

gets to win.

So please do something

today.

This isn't just about the kind of people supporting Mitt Romney. This is

also about who benefits from a Romney presidency: Millionaires and

billionaires would get a $X tax cut, from a plan costing $X trillion,

while Wall Street would be allowed to write its own rules.

That's Romney's plan -- a return to Bush-era policies. It's hard to forget

how that ended.

The outcome is in your hands:

[url]

- Messina

Jim Messina

Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe