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Reverse-Engineering the 2012 Campaign

Your Obamacare bumper sticker

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3 email variations

26

recipients



image: Obama - Biden --

The Supreme Court ruling on health reform means that the law that's already

helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt

Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline

we've faced on this campaign.

Support President Obama with a donation of $X or more today and you'll get

your free Obamacare bumper

sticker:

image: Get your bumper sticker

today.

[url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

Update address|

Unsubscribe

3

recipients



Yesterday was a beautiful day.

The Supreme Court ruling on health care reform was a huge win -- and now the law that's already helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline we've faced on this campaign.

Support President Obama -- make a donation today:

[url] [url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address [url] | Unsubscribe [url]

2

recipients

Obama - Biden

The Supreme Court ruling on health reform means that the law that's already helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline we've faced on this campaign.

Support President Obama with a donation of $X or more today and you'll get your free Obamacare car magnet:

Get your car magnet today.

[url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Update address | Unsubscribe

Subject: Your Obamacare bumper sticker

From: Stephanie Cutter, BarackObama.com <info@barackobama.com>

Sent: June 29, 2012, 7:33 a.m.




image: Obama - Biden --

The Supreme Court ruling on health reform means that the law that's already

helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt

Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline

we've faced on this campaign.

Support President Obama with a donation of $X or more today and you'll get

your free Obamacare bumper

sticker:

image: Get your bumper sticker

today.

[url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

Update address|

Unsubscribe

 

Compare variations

Subject: Your Obamacare bumper sticker

From: Stephanie Cutter, BarackObama.com <info@barackobama.com>

Sent: June 29, 2012, 7:33 a.m.




image: Obama - Biden --

The Supreme Court ruling on health reform means that the law that's already

helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt

Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline

we've faced on this campaign.

Support President Obama with a donation of $X or more today and you'll get

your free Obamacare bumper

sticker:

image: Get your bumper sticker

today.

[url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

Update address|

Unsubscribe



image: Obama - Biden --

The Supreme Court ruling on health reform means that the law that's already

helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt

Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline

we've faced on this campaign.

Support President Obama with a donation of $X or more today and you'll get

your free Obamacare bumper

sticker:

image: Get your bumper sticker

today.

[url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

Update address|

Unsubscribe



Yesterday was a beautiful day.

The Supreme Court ruling on health care reform was a huge win -- and now the law that's already helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline we've faced on this campaign.

Support President Obama -- make a donation today:

[url] [url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address [url] | Unsubscribe [url]

Obama - Biden

The Supreme Court ruling on health reform means that the law that's already helping millions of families can go right on doing that.

But let's not kid ourselves: What happened yesterday means nothing if Mitt Romney is given the chance to repeal Obamacare.

We have to win this election. Tomorrow is the biggest fundraising deadline we've faced on this campaign.

Support President Obama with a donation of $X or more today and you'll get your free Obamacare car magnet:

Get your car magnet today.

[url]

Let's go,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Update address | Unsubscribe