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Reverse-Engineering the 2012 Campaign

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3 email variations

19

recipients



In the last 3 hours, over 2,500 of you have thrown a wrench in Romney and Rove's plan to bury us with attack ads. That's incredible!

If we can get 12,500 more donations by tomorrow's ad buy deadline, we'll be able to get on the air, call out their lies and get out the facts to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tomorrow's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: 2012 Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal , Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

7

recipients

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

4

recipients

F We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: F support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: Wanted to make sure you saw this:

From: dccc@dccc.org

Sent: Oct. 21, 2012, 12:08 p.m.




In the last 3 hours, over 2,500 of you have thrown a wrench in Romney and Rove's plan to bury us with attack ads. That's incredible!

If we can get 12,500 more donations by tomorrow's ad buy deadline, we'll be able to get on the air, call out their lies and get out the facts to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tomorrow's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: 2012 Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal , Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: Wanted to make sure you saw this:

From: dccc@dccc.org

Sent: Oct. 21, 2012, 12:08 p.m.




In the last 3 hours, over 2,500 of you have thrown a wrench in Romney and Rove's plan to bury us with attack ads. That's incredible!

If we can get 12,500 more donations by tomorrow's ad buy deadline, we'll be able to get on the air, call out their lies and get out the facts to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tomorrow's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: 2012 Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal , Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



In the last 3 hours, over 2,500 of you have thrown a wrench in Romney and Rove's plan to bury us with attack ads. That's incredible!

If we can get 12,500 more donations by tomorrow's ad buy deadline, we'll be able to get on the air, call out their lies and get out the facts to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tomorrow's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: 2012 Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal , Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

F We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: F support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!