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Reverse-Engineering the 2012 Campaign

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2 email variations

15

recipients

We�re reviewing our Democratic supporter records in advance of tomorrow�s final budget deadline. Your record is copied and pasted below:

Name: Wallen Supporter record: [id] Suggested Support: $X.00

If you�re planning to contribute to our campaign to support President Obama with a Democratic majority, it�s critical that you make your donation immediately.

Tomorrow�s budget deadline is our last chance to mount a fully coordinated response to Republican attacks in too-close-to-call races.

All donations in the next 24 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

5

recipients



We're reviewing our Democratic supporter records in advance of tomorrow's final budget deadline. Your record is copied and pasted below:

Name: record: [id] Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

Tomorrow's budget deadline is our last chance to mount a fully coordinated response to Republican attacks in too-close-to-call races.

All donations in the next 24 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: Your record:

From: Democrats 2012 [dccc@dccc.org]

Sent: Nov. 1, 2012, 6:42 a.m.


We�re reviewing our Democratic supporter records in advance of tomorrow�s final budget deadline. Your record is copied and pasted below:

Name: Wallen Supporter record: [id] Suggested Support: $X.00

If you�re planning to contribute to our campaign to support President Obama with a Democratic majority, it�s critical that you make your donation immediately.

Tomorrow�s budget deadline is our last chance to mount a fully coordinated response to Republican attacks in too-close-to-call races.

All donations in the next 24 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: Your record:

From: Democrats 2012 [dccc@dccc.org]

Sent: Nov. 1, 2012, 6:42 a.m.


We�re reviewing our Democratic supporter records in advance of tomorrow�s final budget deadline. Your record is copied and pasted below:

Name: Wallen Supporter record: [id] Suggested Support: $X.00

If you�re planning to contribute to our campaign to support President Obama with a Democratic majority, it�s critical that you make your donation immediately.

Tomorrow�s budget deadline is our last chance to mount a fully coordinated response to Republican attacks in too-close-to-call races.

All donations in the next 24 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

We�re reviewing our Democratic supporter records in advance of tomorrow�s final budget deadline. Your record is copied and pasted below:

Name: Wallen Supporter record: [id] Suggested Support: $X.00

If you�re planning to contribute to our campaign to support President Obama with a Democratic majority, it�s critical that you make your donation immediately.

Tomorrow�s budget deadline is our last chance to mount a fully coordinated response to Republican attacks in too-close-to-call races.

All donations in the next 24 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



We're reviewing our Democratic supporter records in advance of tomorrow's final budget deadline. Your record is copied and pasted below:

Name: record: [id] Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

Tomorrow's budget deadline is our last chance to mount a fully coordinated response to Republican attacks in too-close-to-call races.

All donations in the next 24 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!