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Reverse-Engineering the 2012 Campaign

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4 email variations

14

recipients

Name: F record: [id] Suggested Support: $X.00

If you've been waiting to make a contribution, it's now or never:

By this time tomorrow, it will be too late for our campaigns to expand their advertising and get-out-the-vote efforts.

Donate $X or more before tonight's fundraising deadline and we'll triple-match your gift.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

11

recipients

Boehner sure didn't bargain for this: we're only $X away from making it a MILLION DOLLAR weekend!

Put us over the top before midnight: Donate $X to defeat Republicans and your donation will be triple-matched

Original Message

Name: F record: [id] Suggested Support: $X.00

If you've been waiting to make a contribution, it's now or never:

By this time tomorrow, it will be too late for our campaigns to expand their advertising and get-out-the-vote efforts.

Donate $X or more before tonight's fundraising deadline and we'll triple-match your gift.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

6

recipients



D -- We're reviewing our Democratic supporter records for the final time in this campaign.

Your record is copied and pasted below:

Name: D record: [id] 2012 Online Support: Pending Suggested Support: $X.00

According to our records associated with this email address, you haven't given to this campaign in 2012.

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

Tonight's fundraising deadline is the last chance we'll have to expand our advertising and get-out-the-vote efforts for the final days of this campaign.

All donations before midnight will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thanks!

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

4

recipients





We're reviewing our Democratic supporter records for the final time in this campaign.

Your record is copied and pasted below:

Name: record: [id] Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with Democratic majority, it's critical that you make your donation immediately.

Tonight's fundraising deadline is the last chance we'll have to expand our advertising and get-out-the-vote efforts for the final days of this campaign.

All donations before midnight will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thanks!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: status update:

From: dccc@dccc.org

Sent: Nov. 4, 2012, 4:56 a.m.


Name: F record: [id] Suggested Support: $X.00

If you've been waiting to make a contribution, it's now or never:

By this time tomorrow, it will be too late for our campaigns to expand their advertising and get-out-the-vote efforts.

Donate $X or more before tonight's fundraising deadline and we'll triple-match your gift.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: status update:

From: dccc@dccc.org

Sent: Nov. 4, 2012, 4:56 a.m.


Name: F record: [id] Suggested Support: $X.00

If you've been waiting to make a contribution, it's now or never:

By this time tomorrow, it will be too late for our campaigns to expand their advertising and get-out-the-vote efforts.

Donate $X or more before tonight's fundraising deadline and we'll triple-match your gift.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Name: F record: [id] Suggested Support: $X.00

If you've been waiting to make a contribution, it's now or never:

By this time tomorrow, it will be too late for our campaigns to expand their advertising and get-out-the-vote efforts.

Donate $X or more before tonight's fundraising deadline and we'll triple-match your gift.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Boehner sure didn't bargain for this: we're only $X away from making it a MILLION DOLLAR weekend!

Put us over the top before midnight: Donate $X to defeat Republicans and your donation will be triple-matched

Original Message

Name: F record: [id] Suggested Support: $X.00

If you've been waiting to make a contribution, it's now or never:

By this time tomorrow, it will be too late for our campaigns to expand their advertising and get-out-the-vote efforts.

Donate $X or more before tonight's fundraising deadline and we'll triple-match your gift.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



D -- We're reviewing our Democratic supporter records for the final time in this campaign.

Your record is copied and pasted below:

Name: D record: [id] 2012 Online Support: Pending Suggested Support: $X.00

According to our records associated with this email address, you haven't given to this campaign in 2012.

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

Tonight's fundraising deadline is the last chance we'll have to expand our advertising and get-out-the-vote efforts for the final days of this campaign.

All donations before midnight will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thanks!

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!





We're reviewing our Democratic supporter records for the final time in this campaign.

Your record is copied and pasted below:

Name: record: [id] Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with Democratic majority, it's critical that you make your donation immediately.

Tonight's fundraising deadline is the last chance we'll have to expand our advertising and get-out-the-vote efforts for the final days of this campaign.

All donations before midnight will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thanks!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!