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Reverse-Engineering the 2012 Campaign

Before the last debate tonight...

 

2 email variations

45

recipients



Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X or more right now?

[url]

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X or more and let Barack know before tonight's debate:

[url]

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

16

recipients



Obama for America

Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X right now?

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

_Or donate another amount. _

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X and let Barack know before tonight's debate:

_[url] _

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Before the last debate tonight...

From: [email protected]

Sent: Oct. 22, 2012, 6:20 p.m.




Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X or more right now?

[url]

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X or more and let Barack know before tonight's debate:

[url]

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Before the last debate tonight...

From: [email protected]

Sent: Oct. 22, 2012, 6:20 p.m.




Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X or more right now?

[url]

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X or more and let Barack know before tonight's debate:

[url]

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X or more right now?

[url]

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X or more and let Barack know before tonight's debate:

[url]

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Obama for America

Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X right now?

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

_Or donate another amount. _

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X and let Barack know before tonight's debate:

_[url] _

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible