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Reverse-Engineering the 2012 Campaign

Best profile picture ever

 

2 email variations

6

recipients

--

Look, I'm not much of a Facebook pro. Secret: I'm not even on it.

But even I know that people are always looking for the perfect profile picture.

I bet a Facebook photo with the President would be pretty cool. This is your chance.

Add your name to say you'll help with the final push on health care, and you'll be automatically entered to win a free trip to Washington, D.C., to meet President Obama at our National Organizing Summit later this month:

[url]

If you win, you'll bring a guest along with you to D.C. -- the flight and hotel are on us. And then, at the event, you'll get some face-to-face time with President Obama.

That's right: You and President Obama -- just hanging out backstage. We'll make sure there's a camera on hand.

Think of how jealous all your old high school friends will be. :

Good luck!

Lindsay

Lindsay Siler National Director of Issue Campaigns Organizing for Action

No purchase, payment, pledge, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on February 12, 2014. You may enter by making a pledge to take part in the Sponsor's organizing efforts around the Affordable Care Act here: [url] Alternatively, visit [url] to enter without making a pledge. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the 50 United States, District of Columbia, or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; admission for winner and one guest to the OFA Organizing Summit approximate combined retail value of all prizes $X.00 . Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Promotion subject to Official Rules here: [url] and additional restrictions on eligibility. Sponsor: Organizing for Action, P.O. Box [id], Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

2

recipients

--

If you believe in what you're fighting for, you've got to be ready to give it all you've got right up until the final buzzer.

That's one of the most important lessons I've ever learned in politics -- and you better believe it applies to the moment we're in right now on health care reform.

That's why OFA supporters are going to be working their asses off to make sure our friends and neighbors have the information they need to get covered before the enrollment deadline.

Whether or not you've pitched in before, this is a great time to get involved -- add your name to fight for health care:

[url]

To sweeten the deal, you'll be automatically entered for the chance to fly out to D.C. to meet President Obama at an event later this month. You and your guest will also have your flight and hotel covered. Don't wait -- go enter now:

[url]

Health care reform was decades in the making. Seven presidents tried to get the job done.

Only one succeeded. And it's because he had a whole lot of help from supporters like you who refused to give up, no matter what people in D.C. were saying. It was a long fight in this White House too, but let me tell you: The President never gave up.

That's all paying off right now -- millions of Americans have already signed up for health care thanks to the Affordable Care Act. So many of them now have insurance for the first time in their lives.

This is history happening right now. And this is your chance to be part of it. Millions more are going to sign up before the March 31st deadline.

If health care reform is important to you, I hope you'll be out there helping get the word out, especially as we get close to the buzzer.

Get in on this -- and automatically throw your name in the hat for a free trip to D.C. to meet President Obama:

[url]

Messina

Jim Messina Chair Organizing for Action

No purchase, payment, pledge, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on February 12, 2014. You may enter by making a pledge to take part in the Sponsor's organizing efforts around the Affordable Care Act here: [url] Alternatively, visit [url] to enter without making a pledge. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the 50 United States, District of Columbia, or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; admission for winner and one guest to the OFA Organizing Summit approximate combined retail value of all prizes $X.00 . Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Promotion subject to Official Rules here: [url] and additional restrictions on eligibility. Sponsor: Organizing for Action, P.O. Box [id], Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

Subject: Best profile picture ever

From: [email protected]

Sent: Feb. 10, 2014, 1:30 p.m.


--

Look, I'm not much of a Facebook pro. Secret: I'm not even on it.

But even I know that people are always looking for the perfect profile picture.

I bet a Facebook photo with the President would be pretty cool. This is your chance.

Add your name to say you'll help with the final push on health care, and you'll be automatically entered to win a free trip to Washington, D.C., to meet President Obama at our National Organizing Summit later this month:

[url]

If you win, you'll bring a guest along with you to D.C. -- the flight and hotel are on us. And then, at the event, you'll get some face-to-face time with President Obama.

That's right: You and President Obama -- just hanging out backstage. We'll make sure there's a camera on hand.

Think of how jealous all your old high school friends will be. :

Good luck!

Lindsay

Lindsay Siler National Director of Issue Campaigns Organizing for Action

No purchase, payment, pledge, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on February 12, 2014. You may enter by making a pledge to take part in the Sponsor's organizing efforts around the Affordable Care Act here: [url] Alternatively, visit [url] to enter without making a pledge. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the 50 United States, District of Columbia, or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; admission for winner and one guest to the OFA Organizing Summit approximate combined retail value of all prizes $X.00 . Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Promotion subject to Official Rules here: [url] and additional restrictions on eligibility. Sponsor: Organizing for Action, P.O. Box [id], Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

 

Compare variations

Subject: Best profile picture ever

From: [email protected]

Sent: Feb. 10, 2014, 1:30 p.m.


--

Look, I'm not much of a Facebook pro. Secret: I'm not even on it.

But even I know that people are always looking for the perfect profile picture.

I bet a Facebook photo with the President would be pretty cool. This is your chance.

Add your name to say you'll help with the final push on health care, and you'll be automatically entered to win a free trip to Washington, D.C., to meet President Obama at our National Organizing Summit later this month:

[url]

If you win, you'll bring a guest along with you to D.C. -- the flight and hotel are on us. And then, at the event, you'll get some face-to-face time with President Obama.

That's right: You and President Obama -- just hanging out backstage. We'll make sure there's a camera on hand.

Think of how jealous all your old high school friends will be. :

Good luck!

Lindsay

Lindsay Siler National Director of Issue Campaigns Organizing for Action

No purchase, payment, pledge, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on February 12, 2014. You may enter by making a pledge to take part in the Sponsor's organizing efforts around the Affordable Care Act here: [url] Alternatively, visit [url] to enter without making a pledge. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the 50 United States, District of Columbia, or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; admission for winner and one guest to the OFA Organizing Summit approximate combined retail value of all prizes $X.00 . Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Promotion subject to Official Rules here: [url] and additional restrictions on eligibility. Sponsor: Organizing for Action, P.O. Box [id], Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

Look, I'm not much of a Facebook pro. Secret: I'm not even on it.

But even I know that people are always looking for the perfect profile picture.

I bet a Facebook photo with the President would be pretty cool. This is your chance.

Add your name to say you'll help with the final push on health care, and you'll be automatically entered to win a free trip to Washington, D.C., to meet President Obama at our National Organizing Summit later this month:

[url]

If you win, you'll bring a guest along with you to D.C. -- the flight and hotel are on us. And then, at the event, you'll get some face-to-face time with President Obama.

That's right: You and President Obama -- just hanging out backstage. We'll make sure there's a camera on hand.

Think of how jealous all your old high school friends will be. :

Good luck!

Lindsay

Lindsay Siler National Director of Issue Campaigns Organizing for Action

No purchase, payment, pledge, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on February 12, 2014. You may enter by making a pledge to take part in the Sponsor's organizing efforts around the Affordable Care Act here: [url] Alternatively, visit [url] to enter without making a pledge. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the 50 United States, District of Columbia, or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; admission for winner and one guest to the OFA Organizing Summit approximate combined retail value of all prizes $X.00 . Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Promotion subject to Official Rules here: [url] and additional restrictions on eligibility. Sponsor: Organizing for Action, P.O. Box [id], Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

If you believe in what you're fighting for, you've got to be ready to give it all you've got right up until the final buzzer.

That's one of the most important lessons I've ever learned in politics -- and you better believe it applies to the moment we're in right now on health care reform.

That's why OFA supporters are going to be working their asses off to make sure our friends and neighbors have the information they need to get covered before the enrollment deadline.

Whether or not you've pitched in before, this is a great time to get involved -- add your name to fight for health care:

[url]

To sweeten the deal, you'll be automatically entered for the chance to fly out to D.C. to meet President Obama at an event later this month. You and your guest will also have your flight and hotel covered. Don't wait -- go enter now:

[url]

Health care reform was decades in the making. Seven presidents tried to get the job done.

Only one succeeded. And it's because he had a whole lot of help from supporters like you who refused to give up, no matter what people in D.C. were saying. It was a long fight in this White House too, but let me tell you: The President never gave up.

That's all paying off right now -- millions of Americans have already signed up for health care thanks to the Affordable Care Act. So many of them now have insurance for the first time in their lives.

This is history happening right now. And this is your chance to be part of it. Millions more are going to sign up before the March 31st deadline.

If health care reform is important to you, I hope you'll be out there helping get the word out, especially as we get close to the buzzer.

Get in on this -- and automatically throw your name in the hat for a free trip to D.C. to meet President Obama:

[url]

Messina

Jim Messina Chair Organizing for Action

No purchase, payment, pledge, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on February 12, 2014. You may enter by making a pledge to take part in the Sponsor's organizing efforts around the Affordable Care Act here: [url] Alternatively, visit [url] to enter without making a pledge. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the 50 United States, District of Columbia, or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; admission for winner and one guest to the OFA Organizing Summit approximate combined retail value of all prizes $X.00 . Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Promotion subject to Official Rules here: [url] and additional restrictions on eligibility. Sponsor: Organizing for Action, P.O. Box [id], Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.