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Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Congratulations Mr. President!

 

2 email variations

6

recipients

BREAKING: Barack Obama wins second term as President of the United States

If you're as excited as we are, now's the time to say it!

Help reach 100,000 strong congratulating President Obama on his victory tonight: Click here to add your name

Add your name here to congratulate President Obama: [url]

Thank you so much for your tireless support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

6

recipients



What a night!!! Are you still fired up? We sure are.

Over 265,000 people have already said congrats to President Obama for winning a second term. Will you help us reach 500,000 strong?

click here to say congratulations to President Obama



This victory was historic. Say congratulations:

[url]

Thank you so much for your tireless support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: Congratulations Mr. President!

From: [email protected]

Sent: Nov. 7, 2012, 12:24 a.m.


BREAKING: Barack Obama wins second term as President of the United States

If you're as excited as we are, now's the time to say it!

Help reach 100,000 strong congratulating President Obama on his victory tonight: Click here to add your name

Add your name here to congratulate President Obama: [url]

Thank you so much for your tireless support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: Congratulations Mr. President!

From: [email protected]

Sent: Nov. 7, 2012, 12:24 a.m.


BREAKING: Barack Obama wins second term as President of the United States

If you're as excited as we are, now's the time to say it!

Help reach 100,000 strong congratulating President Obama on his victory tonight: Click here to add your name

Add your name here to congratulate President Obama: [url]

Thank you so much for your tireless support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

BREAKING: Barack Obama wins second term as President of the United States

If you're as excited as we are, now's the time to say it!

Help reach 100,000 strong congratulating President Obama on his victory tonight: Click here to add your name

Add your name here to congratulate President Obama: [url]

Thank you so much for your tireless support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



What a night!!! Are you still fired up? We sure are.

Over 265,000 people have already said congrats to President Obama for winning a second term. Will you help us reach 500,000 strong?

click here to say congratulations to President Obama



This victory was historic. Say congratulations:

[url]

Thank you so much for your tireless support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!