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Reverse-Engineering the 2012 Campaign

Emails Sent on June 1, 2012

Obama for America
10:18 a.m. ET
New video: Mitt Romney's record as governor

Obama - Biden --

Mitt Romney talks a lot about his time as a corporate buyout specialist, but you know what we don't hear very much about?

His experience as governor of Massachusetts.

That may be because he made promises to Bay Staters while on the campaign trail in 2002 that sound an awful lot like the ones he's making to the country today -- and as you know all too well, he failed to deliver on them.

Just like now, he claimed his success in the private sector meant he'd be able to create jobs, cut taxes, and bring down the debt. He did the opposite.

I was born and raised in Massachusetts, so for me, the damage he did there is personal. So today, I'm asking folks like you to help tell the truth about Romney Economics -- what it meant for us, and what it would mean for all Americans if he were elected president.

Check out our new video and consider joining the Truth Team -- a group of grassroots supporters that's helping spread the word about Romney's real record.

Video: Romney Economics and Massachusetts

To jog your memory, here's a recap of Romney's time in office:

Even as the rest of the country was enjoying a brightening economy, during Romney's term Massachusetts plummeted to 47th out of 50 states in job creation; manufacturing jobs declined at twice the national average; and for the first time since 1995, its unemployment rate was above the national average.

Long-term debt ballooned by more than $X.6 billion -- leaving Massachusetts with the highest per capita debt of any state in the nation. State spending increased every single year, and Romney raised taxes and fees by $X million per year -- leading to a higher state and local tax burden of $X for every Bay Stater. Over his term, fees at public colleges skyrocketed by 63 percent, and during his first year, K-12 schools saw the second-largest percentage cuts, per student, in the nation.

All that in just four years.

Mitt Romney promised more jobs, less debt, and smaller government for Massachusetts based solely on his experience as a corporate buyout specialist. Turns out that being good at maximizing profits for yourself and your investors, but leaving companies bankrupt and workers without jobs, doesn't exactly prepare you to lead a state -- or a country.

Yet Romney's out there making the same empty promises all over again. And we've got to make sure no one else buys it this time.

The bottom line? Romney Economics didn't work for Massachusetts then, and it won't work for America now.

Watch our new video to get the facts, then pass it on to everyone you know:

[url]

We've got work to do -- let's go.

- Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Paid for by Obama for America

This email was sent to: [email]

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9:47 a.m. ET
New video: Mitt Romney's record as governor



Obama - Biden

Mitt Romney talks a lot about his time as a corporate buyout specialist, but

you know what we don't hear very much about?

His experience as governor of Massachusetts.

That may be because he made promises to the people of his state during his

'02 campaign that sound an awful lot like the ones he's making to the

country today -- and he failed to deliver on them.

Just like now, he claimed his success in the private sector meant he'd be

able to create jobs, cut taxes, and bring down the debt. He did the

opposite.

what it meant for the people of Massachusetts, and what it would mean for

all Americans if he were elected president.

Check

out our new video and consider joining

the Truth Team -- a group of grassroots supporters that's helping spread the

word about Romney's real record.

Video: Romney Economics in

Massachusetts

Even as the rest of the country was enjoying a brightening economy, during

Romney's term Massachusetts plummeted to 47th out of 50 states in job

creation; manufacturing jobs declined at twice the national average; and for

the first time since 1995, its unemployment rate was above the national

average.

Long-term debt ballooned by more than $2.6 billion -- leaving the people of

Massachusetts with the highest per capita debt of any state in the nation.

State spending increased every single year, and Romney raised taxes and fees

by $750 million per year -- leading to a higher state and local tax burden

of $1,200 for every Bay Stater. Over his term, fees at public colleges

skyrocketed by 63 percent, and during his first year, K-12 schools saw the

second-largest percentage cuts, per student, in the nation.

All that in just four years.

Mitt Romney promised more jobs, less debt, and smaller government for

Massachusetts based solely on his experience as a corporate buyout

specialist. Turns out that being good at maximizing profits for yourself and

your investors, but leaving companies bankrupt and workers without jobs,

doesn't exactly prepare you to lead a state -- or a country.

Yet Romney's out there making the same empty promises all over again. And

we've got to make sure no one buys it this time.

The bottom line? Romney Economics didn't work for Massachusetts then, and it

won't work for America now.

Watch our new video to get the facts, then pass it on to everyone you know:

[url]

We've got work to do -- let's go.

- Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Paid for by Obama for America

This email was sent to: | Unsubscribe

9:05 p.m. ET
Your car magnet



Before tonight's fundraising deadline, donate $X or more and we'll send you a car magnet:

[url]

But hurry this offer's only good until midnight your time.

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email] Update address | Unsubscribe

Obama - Biden --

Before the midnight fundraising deadline, make a donation of $X or more and we'll send you a car magnet:

Donate $X or more today and get a car magnet

[url]

Hurry -- this offer expires at midnight your time.

Thanks,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address | Unsubscribe

--

Before tonight's fundraising deadline, donate $X or more and we'll send you a car magnet.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

We'll ship your car magnet to the address we have on file for you.

But hurry -- this offer's only good until midnight your time.

Thanks,

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address | Unsubscribe