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Reverse-Engineering the 2012 Campaign

Emails Sent on July 17, 2012

Obama for America
8:54 a.m. ET
SO COOL



Those who get to meet President Obama typically see him at stops on the campaign trail or at the White House.

Very few get a chance to hang out with him in the backyard of his own home in Chicago.

On August 12th, the President will celebrate his 51st birthday at his Chicago home, and he wants you there with him.

Make a grassroots donation of $X or whatever you can to be automatically entered to win.

To sum up: President Obama's 51st birthday party. At his house in Chicago. Twelve weeks before Election Day.

You and a guest. All expenses paid.

If I won, I think I'd be jealous of myself.

Give it a shot today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe



Want to celebrate President Obama's birthday with him -- at the Obamas' house in Chicago?

Donate $X or whatever you can to be automatically entered today.

Barack's 51st birthday

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

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For his 51st birthday, President Obama wants to celebrate with the important people in his life -- his family, his friends, and some of the people who have his back day in and day out on this campaign. That means you.

Donate today, and you and a guest will automatically be entered for a chance to attend the President's birthday party at his home in Chicago next month.

Together, we're building the largest grassroots organization in politics. But it's more than that -- over the past five years, we've also become a family.

There is nothing more important to this movement and to the President than the people like you who are at the heart of it.

So let's keep it going strong, and celebrate.

Donate $X or whatever you can to grow this campaign and automatically enter for a chance to attend President Obama's birthday at his house in Chicago:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

Obama - Biden --

Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

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Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.



Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

5:07 p.m. ET
Rush Limbaugh



If I emailed you every time Rush Limbaugh said something nutty, I wouldn't be allowed on the internet anymore.

But Mitt Romney says he finds it "hard to disagree with Rush Limbaugh," so here's the latest direct quote from Rush:

"I think it can now be said, without equivocation -- without equivocation -- that this man hates this country. He is trying -- Barack Obama is trying -- to dismantle, brick by brick, the American dream."

Rush isn't some loose cannon -- he's apparently right in line with the Romney campaign's talking points.

This morning, top Romney surrogate and former Republican Governor of New Hampshire John Sununu called the White House "dumb," and, on an official Romney campaign conference call with reporters, even said: "I wish this president would learn how to be an American."

The only way to stop the disturbing hate campaign from the Romney team is to show them that decisions like this have a cost.

Make a donation of $X or more now:

[url]

Thank you,

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

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If I emailed you every time Rush Limbaugh said something nutty, I wouldn't be allowed on the internet anymore.

But you need to hear what he said about President Obama on his show yesterday -- it says a lot about the people we're up against in this election.

Direct quote from Mr. Limbaugh: "I think it can now be said, without equivocation -- without equivocation -- that this man hates this country. He is trying -- Barack Obama is trying -- to dismantle, brick by brick, the American dream."

News flash: Barack Obama -- son of a single mother and the first African-American president in U.S. history -- embodies the American dream as much as anyone. And in case Rush forgot, here's what President Obama has said about it: "As long as I live, I will never forget that in no other country on Earth is my story even possible."

Rush Limbaugh is someone no one should have to take seriously. But when upwards of 20 million people listen to his show every week, and Mitt Romney says he finds it "hard to disagree with Rush Limbaugh on topics," we can't let it go unaddressed.

Let's respond to Rush Limbaugh by winning this election, shall we? Donate $X or more today:

[url]

Thank you,

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

Romney for President
11:39 a.m. ET
You didn't build that

Mitt [url]

President Obama recently said, "If you've got a business, you didn't build that. Somebody else made that happen."

Comments like that are a slap in the face to the American Dream and reveal the President's naïve view that government, and not the hard work, talent, and initiative of people, is the center of society and the economy. Clearly, this President doesn't understand how our economy works.

Mitt Romney knows from experience that hard-working individuals create successful businesses. Americans have run out of patience -- donate today to send a message to President Obama that there is one clear choice this November.

Donate today and stand with Mitt.

Matt Rhoades Campaign Manager Romney for President

[url] ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com

This email was sent to:

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

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Paid for by Romney for President, Inc. www.MittRomney.com

12:37 p.m. ET
Meet America's Comeback Team

To view this email as a web page, go here.

Mitt [url]

We're excited here at campaign headquarters. Sometime soon, Mitt will be announcing his choice for VP. And every week until then, one lucky supporter will win the chance to meet Mitt and his running mate.

Comeback

This is your once-in-a-lifetime opportunity to meet America's Comeback Team. We already chose one winner last week, and we'll pick another one this week -- so don't miss out.

Donate $X today to be automatically entered for the chance to meet Mitt and his choice for VP in person.

Katie Packer Gage Deputy Campaign Manager Romney for President, Inc.

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 16, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

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Democratic Senatorial Campaign Committee
12:19 p.m. ET
So close



Today, the Senate nearly passed the DISCLOSE Act, which would force special interest groups to reveal their billionaire financiers.

But Republicans filibustered the vote twice, marking their 97th filibuster.

Republicans like Scott Brown will never stop going to bat for their special interest backers. Meaningful reform will only come if progressive champions like Elizabeth Warren and Sherrod Brown win.

Today, we're launching the Disclose Fund—100% of the gifts will go to defeat Republicans shielding secretive special interest groups. Can you help us hit our 24-hour, $X goal with a $X contribution? [url]

Thanks for all you do, Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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