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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 3, 2012

Democratic Senatorial Campaign Committee
7:32 a.m. ET
Good luck, Mr. President

This week, President Obama will take the stage at the Democratic Convention to deliver one of the most historic speeches in political history. R. —

This week, President Obama will take the stage at the Democratic Convention to deliver one of the most historic speeches in political history.

Let him know you're with him and wish him good luck right here: [url]

After endorsing marriage equality, extending health coverage to 30 million Americans, and saving the auto industry, let him know you're fired up and ready to go.

If you're proud of President Obama, sign your name even leave him a note! and we'll pass your message along. Let's send him 50,000 good luck wishes.

I know he'll appreciate it.

Patty Murray Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Obama for America
10:02 a.m. ET
25% OFF everything in the store!



Get 25% off storewide on all purchases of $X or more with the code SUMMERSALE:

[url]

Obama Store 2012

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.



[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

7:02 p.m. ET
This is just extraordinary:



We just hit a major milestone. More than 3 million people 3,152,919 to be exact! owning a piece of this campaign. That's amazing.

Thank you.

Check out this new graphic we put together to celebrate:

[url]

Here's what 3.1 million donors looks like: 4,057 teachers from Virginia 3,720 business owners from Florida 198,276 students 939,106 retirees 3 women donated for every 2 men 7,968 women named Michelle

On August 28th, as we were celebrating reaching 3 million donors, 5,437 of those donors celebrated their birthdays.

2,050,227 donors who've given $X or less.

1,467,462 people have donated more than once in the 2012 cycle.

Who's in the three million?

Rae, a retired high school social studies teacher from Florida. Bud, a truck driver from New Hampshire. Ryan, a recent college grad and supply chain worker from Ohio.

Mitt Romney has billionaires and super PACs on his side. President Obama's got you.

And because of you, we're going to finish what we started together.

You own a piece of this campaign. Check out this image and then share it to make sure everyone knows it:

[url]

Obama for America

Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden 3 million people own a piece of this campaign. Thank you. This is what 3.1 million donors looks like On August 28th Who's in the three million? President Obama's got you. And because of you, we're going to finish what we started together. You own a piece of this campaign.

Share on Facebook Share on Twitter Share via Email

[url]

- Election Day is closer than you think make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We just hit a major milestone. More than 3 million people 3,152,919 to be exact! owning a piece of this campaign. That's amazing.

Thank you.

Check out this new graphic we put together to celebrate:

[url]

Here's what 3.1 million donors looks like: 4,057 teachers from Virginia 3,720 business owners from Florida 188,276 students 939,106 retirees 3 women donated for every 2 men 7,968 women named Michelle

Mitt Romney has billionaires and super PACs on his side. President Obama's got you.

You own a piece of this campaign. Check out this image and then share it to make sure everyone knows it:

[url]

Obama for America

Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
10:24 a.m. ET
In honor of Labor Day

To view this email as a web page, go here.

Romney-Ryan Benjamin,

It has become synonymous with the best parts of the last days of summer -- parties, parades, and sports -- but Labor Day is about something much bigger. It's a time to reflect upon and honor the American workers whose commitment and determination have built our country from the ground up.

Every item in our store was made in the USA by American workers, and to celebrate Labor Day, we're giving you this 10 percent discount to use today only on the entire store: LABORDAY10

New Bumper Stickers $X.50 Now only $X.95 My Promise Leadership This Man "My Promise" "Leadership"

"This Man"

Most Popular Items Yard Sign Decal Buttons Lapel pin Yard Sign $X $X.50 Decal $X.50 $X.95 Buttons $X $X.70 Lapel Pin $X $X.20

Bumper Stickers $X.50 Now only $X.95 Romney-Ryan I Did Gov't Didn't Do it Believe in America Romney-Ryan I Did

Gov't Didn't Do it

Believe in America Shirts $X Now only $X Romney-Ryan I Did Build It Believe in America Romney Romney-Ryan I Did Build It Believe in America Romney "R" Other Popular Items R Lapel Car Magnet Hat Mug "R" Lapel $X $X.20 "R" Car Magnet $X $X Hat $X $X Mug $X $X.80

View All

Every purchase gets the Romney-Ryan ticket and the Republican team one step closer to victory in November. So stock up and wear your gear to show your support!

Abe Adams Deputy Digital Director Romney for President, Inc. [url] Victory_Disclaimer

11:36 a.m. ET
Are you better off?

To view this email as a web page, go here.

Romney-Ryan [url]

President Obama and his liberal allies just don't get it.

The middle class has been crushed under his administration. Gas prices have doubled, incomes have dropped, poverty is headed toward fifty-year highs, and unemployment has been above 8 percent for 42 straight months.

And yet, he still wants you to believe you are better off now than you were four years ago.

Americans deserve a president who gets it: a leader who understands we're not better off, and who has a plan to fix it.

The present administration has made its choices. And Mitt Romney and I have made ours: before the math and the momentum overwhelm us all, we are going to solve this nation's economic problems and get America back on track.

Our Plan for a Stronger Middle Class means more jobs, more take-home pay, and better opportunities for all Americans. And we will restore, protect, and strengthen Medicare -- for my Mom's generation, for my generation, and for our children's generation.

With your help, the Republican team will begin to undo the damage of the last four years. If we're smart and we're serious, together we can fix this.

Donate $X today to help us get America back to work.

Thank you,

Paul Ryan

[url] Victory_Disclaimer

Democratic Congressional Campaign Committee
2:57 p.m. ET
bring a friend

--

On Friday, you helped break the record for our single best online fundraising day! Over 35,000 of you donated more than $X.3 million. It really is incredible.

To say thank you, we are giving you free chance to win trip to the Democratic National Convention and watch President Obama's speech accepting our party's nomination.

It's simple. Add your name and you'll be entered into the contest -- no contribution necessary!

Sign up to be automatically entered to win FREE trip for two to Charlotte for President Obama's speech. Hotel and airfare included



From the bottom of my heart, thank you for all you do. Onward to big Democratic victory!

Nancy

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on September 4th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and one night of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

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