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Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Dec. 28, 2012

Obama for America
11:33 a.m. ET
A look back at 2012



When we launched the campaign in April 2011, I hoped to be able to send something like this.

Enjoy this compilation of some of our finest moments together:

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I can't wait to see how much more we will accomplish. Our next chapter is just beginning, and President Obama is counting on us to help finish what we started.

Thank you for an amazing 2012 -- and have a very happy new year.

Messina

Jim Messina Campaign Manager Obama for America

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