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Reverse-Engineering the 2012 Campaign

Emails Sent on Jan. 9, 2013

Obama for America
5:11 p.m. ET
[name] - will you commit to serve with me?

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Four years ago, during his first inauguration, Barack and I were thrilled when thousands of Americans from every corner of the country took part in the National Day of Service honoring Dr. Martin Luther King, Jr.

We were so excited because we knew that the celebrations weren't just about a new president, but about everything that we can accomplish together. And that starts with service.

So this year, as we prepare for another celebration, we're hoping to renew that spirit of service and citizenship once again.

We're calling on all Americans -- including you -- to volunteer in your community on Saturday, January 19th, for this year's Day of Service.

Please join us, and commit to serve on January 19th:

[url]

Throughout our lives, Barack and I have seen that building a full life isn't about what you can get for yourself -- but what you can give to those around you. It's a value that's been central to our lives together. And as parents, it's something we're trying every day to pass down to our girls.

This inauguration is only possible because of you and all your hard work. Barack and I are so grateful, and for everything you've done for us and for our country.

Pledge to join us for the Day of Service at an event near you:

[url]

Michelle

P.S. -- When you sign up to help out with the National Day of Service, you'll also be automatically entered for the chance to celebrate Barack and Joe's second inauguration here in D.C. -- your airfare, tickets, and accommodations will all be covered:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void where prohibited. Entries must be received by January 11, 2013. You may enter by pledging to participate in the National Day of Service here -- [url] -- or click here -- [url] -- to enter without pledging. One winner will receive two tickets to Inaugural Events, round trip airfare to the District of Columbia, and hotel accommodations for two approximate combined retail value $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Presidential Inaugural Committee 2013, 330 C Street SW, Washington, D.C., 20416.

--------------------------------------------------------------------- Paid for by the Presidential Inaugural Committee 2013.

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