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Message Machine

Reverse-Engineering the 2012 Campaign

Don't miss out on this

 

2 email variations

5

recipients

--

Here's why you shouldn't miss out on being a part of the inauguration:

First, it's going to be an unforgettable event. No matter where you'll be, you can be a part of it.

And second, you earned it. You elected Barack Obama to a second term, and this moment in history is yours to celebrate.

Sign up here to be the first to know about events, exclusive content, and ways you can get involved:

[url]

Missed you guys. Thanks for all you've done and all you're doing.

Rufus

Rufus Gifford Finance Chair Presidential Inaugural Committee

- Paid for by the Presidential Inaugural Committee 2013.

You are receiving this message as a member of BarackObama.com's online community. The Presidential Inaugural Committee 2013 is solely responsible for the content of this message.

2

recipients

--

I bet you thought I was done sending you emails -- not quite!

President Obama's inauguration is coming up, and plans are under way.

You made it all possible, so -- in case you missed the President's email from last week -- I wanted to give you another chance to be one of the first people to know what's in store and how you can participate.

Sound good? Sign up here to get on the list for inaugural updates:

[url]

We showed this country what a people-powered movement can do when we stand together. And as we take our next steps forward, I hope you'll never forget the role you played in this organization. This inauguration is a celebration of that, and you should be a part of it -- you deserve it.

Whether you plan to visit D.C. for the inauguration or not, there will be events near you, ways to get involved, exclusive content and video, and some special messages from President Obama, Vice President Biden, and the First Lady.

But you have to sign up to be in the know:

[url]

Rufus

Rufus Gifford Finance Chair Presidential Inaugural Committee

--------------------------------------------------------------------- Paid for by the Presidential Inaugural Committee 2013.

You are receiving this message as a member of BarackObama.com's online community. The Presidential Inaugural Committee 2013 is solely responsible for the content of this message.

Subject: Hi again, [name]

From: [email protected]

Sent: Jan. 3, 2013, 8:16 a.m.


--

Here's why you shouldn't miss out on being a part of the inauguration:

First, it's going to be an unforgettable event. No matter where you'll be, you can be a part of it.

And second, you earned it. You elected Barack Obama to a second term, and this moment in history is yours to celebrate.

Sign up here to be the first to know about events, exclusive content, and ways you can get involved:

[url]

Missed you guys. Thanks for all you've done and all you're doing.

Rufus

Rufus Gifford Finance Chair Presidential Inaugural Committee

- Paid for by the Presidential Inaugural Committee 2013.

You are receiving this message as a member of BarackObama.com's online community. The Presidential Inaugural Committee 2013 is solely responsible for the content of this message.

 

Compare variations

Subject: Hi again, [name]

From: [email protected]

Sent: Jan. 3, 2013, 8:16 a.m.


--

Here's why you shouldn't miss out on being a part of the inauguration:

First, it's going to be an unforgettable event. No matter where you'll be, you can be a part of it.

And second, you earned it. You elected Barack Obama to a second term, and this moment in history is yours to celebrate.

Sign up here to be the first to know about events, exclusive content, and ways you can get involved:

[url]

Missed you guys. Thanks for all you've done and all you're doing.

Rufus

Rufus Gifford Finance Chair Presidential Inaugural Committee

- Paid for by the Presidential Inaugural Committee 2013.

You are receiving this message as a member of BarackObama.com's online community. The Presidential Inaugural Committee 2013 is solely responsible for the content of this message.

--

Here's why you shouldn't miss out on being a part of the inauguration:

First, it's going to be an unforgettable event. No matter where you'll be, you can be a part of it.

And second, you earned it. You elected Barack Obama to a second term, and this moment in history is yours to celebrate.

Sign up here to be the first to know about events, exclusive content, and ways you can get involved:

[url]

Missed you guys. Thanks for all you've done and all you're doing.

Rufus

Rufus Gifford Finance Chair Presidential Inaugural Committee

- Paid for by the Presidential Inaugural Committee 2013.

You are receiving this message as a member of BarackObama.com's online community. The Presidential Inaugural Committee 2013 is solely responsible for the content of this message.

--

I bet you thought I was done sending you emails -- not quite!

President Obama's inauguration is coming up, and plans are under way.

You made it all possible, so -- in case you missed the President's email from last week -- I wanted to give you another chance to be one of the first people to know what's in store and how you can participate.

Sound good? Sign up here to get on the list for inaugural updates:

[url]

We showed this country what a people-powered movement can do when we stand together. And as we take our next steps forward, I hope you'll never forget the role you played in this organization. This inauguration is a celebration of that, and you should be a part of it -- you deserve it.

Whether you plan to visit D.C. for the inauguration or not, there will be events near you, ways to get involved, exclusive content and video, and some special messages from President Obama, Vice President Biden, and the First Lady.

But you have to sign up to be in the know:

[url]

Rufus

Rufus Gifford Finance Chair Presidential Inaugural Committee

--------------------------------------------------------------------- Paid for by the Presidential Inaugural Committee 2013.

You are receiving this message as a member of BarackObama.com's online community. The Presidential Inaugural Committee 2013 is solely responsible for the content of this message.