ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Equality

 

4 email variations

8

recipients

--

The Supreme Court's ruling this morning made history.

Now, the Defense of Marriage Act is unconstitutional -- meaning that all couples will be equal in the eyes of the federal law. And California's Prop 8 is dismissed, clearing the way for same-sex couples in California to marry once again.

For everyone who cares about equality, we've come so far in the past few years.

This is a call to action -- this is a fight we will win.

We will go state by state if we have to -- backed by a broad movement of millions who know a thing or two about making history. And OFA is going to be there every step of the way.

So if you believe that all people should be able to marry who they love, and if you're ready to fight for it -- today's a great day to say it.

Add your name -- stand up for marriage equality right now:

[url]

This has been a long-fought battle, and there is a lot of fight still ahead of us. But I'd like to believe that some of the hardest fights are behind us.

We have history on our side, and we've never had more momentum than we do right now.

Thirteen states down, 37 to go.

Say you're a part of this fight all the way:

[url]

Thanks -- more soon on what's next,

Jon

Jon Carson Executive Director Organizing for Action

- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

5

recipients

--

This is why we keep sending you emails, why we hire organizers, and why everyone's continued involvement in this cause matters.

This week alone we saw big, consequential moments on things you care about:

-- The Supreme Court struck down DOMA and dismissed Prop 8, huge victories for everyone who cares about equality.

-- President Obama took the most decisive action on climate change any president has ever taken.

-- One Texas state senator, thousands of volunteers, and hundreds of thousands watching the livestream online stood their ground to block an extreme anti-woman bill in the Texas legislature.

-- The Senate is on the verge of passing a comprehensive immigration reform bill.

All that stuff we talk about and care about during election season?

The fights to get it done -- and the moments that create the political reality we live in -- happen between elections.

They're happening now. This is the time for doing. That's what OFA is about.

Make a donation of $X to support this grassroots movement:

[url]

Whether it's the NRA trying to stop progress on gun safety legislation that 90 percent of Americans support, or conservatives in a state legislature trying to ram through radical rollbacks of women's rights, they are banking on you not paying attention.

They're hoping you won't jump in to the fight.

This week should make it clearer than ever why you need to.

And it's only Wednesday.

Jon

Jon Carson Executive Director Organizing for Action

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

3

recipients

--

For decades, LGBT activists and allies have been working toward one thing: equality in the eyes of the law.

Now, the Defense of Marriage Act is unconstitutional -- meaning that all couples will be equal in the eyes of the federal law. And California's Prop 8 is dismissed, clearing the way for same-sex couples in California to marry once again.

I know how much today means to all of us who care about equality -- congratulations.

This fight goes on -- I know OFA supporters are ready for it -- and we'll be there every step of the way, fighting like hell to see it through until everyone has the right to marry the person they love.

If you're with us, today's a great day to say it out loud.

Add your name -- say you're one of the millions and millions of Americans who are standing up for marriage equality:

[url]

Jon

Jon Carson Executive Director Organizing for Action

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

2

recipients

Organizing for Action

This is why we keep sending you emails, why we hire organizers, and why everyone's continued involvement in this cause matters.

This week alone we saw big, consequential moments on things you care about:

-- The Supreme Court struck down DOMA and dismissed Prop 8, huge victories for everyone who cares about equality.

-- President Obama took the most decisive action on climate change any president has ever taken.

-- One Texas state senator, thousands of volunteers, and hundreds of thousands watching the livestream online stood their ground to block an extreme anti-woman bill in the Texas legislature.

-- The Senate is on the verge of passing a comprehensive immigration reform bill.

All that stuff we talk about and care about during election season?

The fights to get it done -- and the moments that create the political reality we live in -- happen between elections.

They're happening now. This is the time for doing. That's what OFA is about.

Make a donation of $X to support this grassroots movement.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Whether it's the NRA trying to stop progress on gun safety legislation that 90 percent of Americans support, or conservatives in a state legislature trying to ram through radical rollbacks of women's rights, they are banking on you not paying attention.

They're hoping you won't jump in to the fight.

This week should make it clearer than ever why you need to.

And it's only Wednesday.

Jon

Jon Carson Executive Director Organizing for Action

Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

Subject: Equality

From: [email protected]

Sent: June 26, 2013, 11:43 a.m.


--

The Supreme Court's ruling this morning made history.

Now, the Defense of Marriage Act is unconstitutional -- meaning that all couples will be equal in the eyes of the federal law. And California's Prop 8 is dismissed, clearing the way for same-sex couples in California to marry once again.

For everyone who cares about equality, we've come so far in the past few years.

This is a call to action -- this is a fight we will win.

We will go state by state if we have to -- backed by a broad movement of millions who know a thing or two about making history. And OFA is going to be there every step of the way.

So if you believe that all people should be able to marry who they love, and if you're ready to fight for it -- today's a great day to say it.

Add your name -- stand up for marriage equality right now:

[url]

This has been a long-fought battle, and there is a lot of fight still ahead of us. But I'd like to believe that some of the hardest fights are behind us.

We have history on our side, and we've never had more momentum than we do right now.

Thirteen states down, 37 to go.

Say you're a part of this fight all the way:

[url]

Thanks -- more soon on what's next,

Jon

Jon Carson Executive Director Organizing for Action

- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

 

Compare variations

Subject: Equality

From: [email protected]

Sent: June 26, 2013, 11:43 a.m.


--

The Supreme Court's ruling this morning made history.

Now, the Defense of Marriage Act is unconstitutional -- meaning that all couples will be equal in the eyes of the federal law. And California's Prop 8 is dismissed, clearing the way for same-sex couples in California to marry once again.

For everyone who cares about equality, we've come so far in the past few years.

This is a call to action -- this is a fight we will win.

We will go state by state if we have to -- backed by a broad movement of millions who know a thing or two about making history. And OFA is going to be there every step of the way.

So if you believe that all people should be able to marry who they love, and if you're ready to fight for it -- today's a great day to say it.

Add your name -- stand up for marriage equality right now:

[url]

This has been a long-fought battle, and there is a lot of fight still ahead of us. But I'd like to believe that some of the hardest fights are behind us.

We have history on our side, and we've never had more momentum than we do right now.

Thirteen states down, 37 to go.

Say you're a part of this fight all the way:

[url]

Thanks -- more soon on what's next,

Jon

Jon Carson Executive Director Organizing for Action

- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

The Supreme Court's ruling this morning made history.

Now, the Defense of Marriage Act is unconstitutional -- meaning that all couples will be equal in the eyes of the federal law. And California's Prop 8 is dismissed, clearing the way for same-sex couples in California to marry once again.

For everyone who cares about equality, we've come so far in the past few years.

This is a call to action -- this is a fight we will win.

We will go state by state if we have to -- backed by a broad movement of millions who know a thing or two about making history. And OFA is going to be there every step of the way.

So if you believe that all people should be able to marry who they love, and if you're ready to fight for it -- today's a great day to say it.

Add your name -- stand up for marriage equality right now:

[url]

This has been a long-fought battle, and there is a lot of fight still ahead of us. But I'd like to believe that some of the hardest fights are behind us.

We have history on our side, and we've never had more momentum than we do right now.

Thirteen states down, 37 to go.

Say you're a part of this fight all the way:

[url]

Thanks -- more soon on what's next,

Jon

Jon Carson Executive Director Organizing for Action

- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

This is why we keep sending you emails, why we hire organizers, and why everyone's continued involvement in this cause matters.

This week alone we saw big, consequential moments on things you care about:

-- The Supreme Court struck down DOMA and dismissed Prop 8, huge victories for everyone who cares about equality.

-- President Obama took the most decisive action on climate change any president has ever taken.

-- One Texas state senator, thousands of volunteers, and hundreds of thousands watching the livestream online stood their ground to block an extreme anti-woman bill in the Texas legislature.

-- The Senate is on the verge of passing a comprehensive immigration reform bill.

All that stuff we talk about and care about during election season?

The fights to get it done -- and the moments that create the political reality we live in -- happen between elections.

They're happening now. This is the time for doing. That's what OFA is about.

Make a donation of $X to support this grassroots movement:

[url]

Whether it's the NRA trying to stop progress on gun safety legislation that 90 percent of Americans support, or conservatives in a state legislature trying to ram through radical rollbacks of women's rights, they are banking on you not paying attention.

They're hoping you won't jump in to the fight.

This week should make it clearer than ever why you need to.

And it's only Wednesday.

Jon

Jon Carson Executive Director Organizing for Action

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

For decades, LGBT activists and allies have been working toward one thing: equality in the eyes of the law.

Now, the Defense of Marriage Act is unconstitutional -- meaning that all couples will be equal in the eyes of the federal law. And California's Prop 8 is dismissed, clearing the way for same-sex couples in California to marry once again.

I know how much today means to all of us who care about equality -- congratulations.

This fight goes on -- I know OFA supporters are ready for it -- and we'll be there every step of the way, fighting like hell to see it through until everyone has the right to marry the person they love.

If you're with us, today's a great day to say it out loud.

Add your name -- say you're one of the millions and millions of Americans who are standing up for marriage equality:

[url]

Jon

Jon Carson Executive Director Organizing for Action

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

Organizing for Action

This is why we keep sending you emails, why we hire organizers, and why everyone's continued involvement in this cause matters.

This week alone we saw big, consequential moments on things you care about:

-- The Supreme Court struck down DOMA and dismissed Prop 8, huge victories for everyone who cares about equality.

-- President Obama took the most decisive action on climate change any president has ever taken.

-- One Texas state senator, thousands of volunteers, and hundreds of thousands watching the livestream online stood their ground to block an extreme anti-woman bill in the Texas legislature.

-- The Senate is on the verge of passing a comprehensive immigration reform bill.

All that stuff we talk about and care about during election season?

The fights to get it done -- and the moments that create the political reality we live in -- happen between elections.

They're happening now. This is the time for doing. That's what OFA is about.

Make a donation of $X to support this grassroots movement.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Whether it's the NRA trying to stop progress on gun safety legislation that 90 percent of Americans support, or conservatives in a state legislature trying to ram through radical rollbacks of women's rights, they are banking on you not paying attention.

They're hoping you won't jump in to the fight.

This week should make it clearer than ever why you need to.

And it's only Wednesday.

Jon

Jon Carson Executive Director Organizing for Action

Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.