ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

For the little guy

 

2 email variations

6

recipients



Will you step up and give today? Do it for the little guy.

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients

Obama - Biden David

Will you step up and give today? Do it for the little guy.

Do it for the little guy

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: For the little guy

From: [email protected]

Sent: Aug. 5, 2012, 6:09 p.m.




Will you step up and give today? Do it for the little guy.

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: For the little guy

From: [email protected]

Sent: Aug. 5, 2012, 6:09 p.m.




Will you step up and give today? Do it for the little guy.

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Will you step up and give today? Do it for the little guy.

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden David

Will you step up and give today? Do it for the little guy.

Do it for the little guy

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.