ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Dinner?

The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on state.
 

3 email variations

61

recipients



Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free:

[url]

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can, and you'll be automatically entered to win a seat at this election's next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

21

recipients



I'm only going to get to sit down to dinner with grassroots supporters on this campaign one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this campaign, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on me. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients

Obama - Biden

Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free.

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

Maybe this will help:

Join the President.

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can to support President Obama and Democrats in tight races across the country, and you'll be automatically entered to a seat at the next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful

District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Get dinner with the President - airfare's on us

From: [email protected]

Sent: Sept. 16, 2012, 5:09 p.m.




Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free:

[url]

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can, and you'll be automatically entered to win a seat at this election's next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Get dinner with the President - airfare's on us

From: [email protected]

Sent: Sept. 16, 2012, 5:09 p.m.




Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free:

[url]

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can, and you'll be automatically entered to win a seat at this election's next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free:

[url]

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can, and you'll be automatically entered to win a seat at this election's next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



I'm only going to get to sit down to dinner with grassroots supporters on this campaign one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this campaign, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on me. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden

Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free.

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

Maybe this will help:

Join the President.

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can to support President Obama and Democrats in tight races across the country, and you'll be automatically entered to a seat at the next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful

District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.