ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Tonight

 

2 email variations

11

recipients



Today isn't just the day of the first presidential debate, it's also the President and First Lady's 20th wedding anniversary.

So first, take a rare look at their relationship. This video includes never-before-seen footage, so you'll want to watch it and pass it along:

[url]

Then, once the debate starts, you should head over to barackobama.com/debate to get real-time facts and information. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream for supporters like you.

In anticipation of what we'll see tonight, I recorded a short video to give you some of the facts you need -- so that you can set the record straight every time Mitt Romney lies or takes a cheap shot. Check it out, and share it with others before tonight's debate.

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that those policies would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

No matter what happens, the pundits will have a lot to say about tonight's debate. But they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing .

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- Join the Truth Team, a grassroots community of supporters dedicated to keeping the other side honest and making sure people know the facts about the clear choice in this election. As the debates begin, it's more important than ever for voters to know the truth about where President Obama and Mitt Romney stand.

3

recipients



--

Tonight's debate will be an important moment in this election. The pundits will have a lot to say about it, but they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing . We'll have stuff on barackobama.com/debate before, during, and after the debate that will help you talk about the President's accomplishments and respond to Mitt Romney's attacks, so get online early for coverage of the whole debate. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream with supporters on the site.

I also recorded a short video to talk about some of the issues that will come up tonight, so check it out, and share it with others before tonight's debate:

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet about the facts on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that they would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises to not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

P.S. -- If you're on Twitter, make sure you're following me @stefcutter and @TruthTeam2012 for real-time updates and fact checks.

Contributions or gifts to Obama for America are not tax deductible.

Subject: Tonight

From: [email protected]

Sent: Oct. 3, 2012, 2:41 p.m.




Today isn't just the day of the first presidential debate, it's also the President and First Lady's 20th wedding anniversary.

So first, take a rare look at their relationship. This video includes never-before-seen footage, so you'll want to watch it and pass it along:

[url]

Then, once the debate starts, you should head over to barackobama.com/debate to get real-time facts and information. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream for supporters like you.

In anticipation of what we'll see tonight, I recorded a short video to give you some of the facts you need -- so that you can set the record straight every time Mitt Romney lies or takes a cheap shot. Check it out, and share it with others before tonight's debate.

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that those policies would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

No matter what happens, the pundits will have a lot to say about tonight's debate. But they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing .

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- Join the Truth Team, a grassroots community of supporters dedicated to keeping the other side honest and making sure people know the facts about the clear choice in this election. As the debates begin, it's more important than ever for voters to know the truth about where President Obama and Mitt Romney stand.

 

Compare variations

Subject: Tonight

From: [email protected]

Sent: Oct. 3, 2012, 2:41 p.m.




Today isn't just the day of the first presidential debate, it's also the President and First Lady's 20th wedding anniversary.

So first, take a rare look at their relationship. This video includes never-before-seen footage, so you'll want to watch it and pass it along:

[url]

Then, once the debate starts, you should head over to barackobama.com/debate to get real-time facts and information. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream for supporters like you.

In anticipation of what we'll see tonight, I recorded a short video to give you some of the facts you need -- so that you can set the record straight every time Mitt Romney lies or takes a cheap shot. Check it out, and share it with others before tonight's debate.

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that those policies would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

No matter what happens, the pundits will have a lot to say about tonight's debate. But they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing .

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- Join the Truth Team, a grassroots community of supporters dedicated to keeping the other side honest and making sure people know the facts about the clear choice in this election. As the debates begin, it's more important than ever for voters to know the truth about where President Obama and Mitt Romney stand.



Today isn't just the day of the first presidential debate, it's also the President and First Lady's 20th wedding anniversary.

So first, take a rare look at their relationship. This video includes never-before-seen footage, so you'll want to watch it and pass it along:

[url]

Then, once the debate starts, you should head over to barackobama.com/debate to get real-time facts and information. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream for supporters like you.

In anticipation of what we'll see tonight, I recorded a short video to give you some of the facts you need -- so that you can set the record straight every time Mitt Romney lies or takes a cheap shot. Check it out, and share it with others before tonight's debate.

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that those policies would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

No matter what happens, the pundits will have a lot to say about tonight's debate. But they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing .

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- Join the Truth Team, a grassroots community of supporters dedicated to keeping the other side honest and making sure people know the facts about the clear choice in this election. As the debates begin, it's more important than ever for voters to know the truth about where President Obama and Mitt Romney stand.



--

Tonight's debate will be an important moment in this election. The pundits will have a lot to say about it, but they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing . We'll have stuff on barackobama.com/debate before, during, and after the debate that will help you talk about the President's accomplishments and respond to Mitt Romney's attacks, so get online early for coverage of the whole debate. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream with supporters on the site.

I also recorded a short video to talk about some of the issues that will come up tonight, so check it out, and share it with others before tonight's debate:

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet about the facts on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that they would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises to not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

P.S. -- If you're on Twitter, make sure you're following me @stefcutter and @TruthTeam2012 for real-time updates and fact checks.

Contributions or gifts to Obama for America are not tax deductible.