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Reverse-Engineering the 2012 Campaign

Ground game

 

1 email variation

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recipients



It's the final 72 hours when we need to be most vigilant.

Reports of voter suppression tactics are surfacing, and don't underestimate the danger: it could cost Democrats the Senate. 11 races are deadlocked, and Republicans must win just four seats to take the majority.

So what are we seeing? - In Florida, forged letters are questioning voters' citizenship and claiming to purge them from the rolls. - In Ohio, billboards designed to scare voters are popping up in predominately African-American neighborhoods.

We must increase our ground spending by 50% to ensure that this coordinated suppression effort doesn't get in the way of peoples' right to vote – and doesn't cost us the Senate. Can you contribute $X before midnight tonight to help us prevent and overcome such disdain for democracy? We'll urgently wire your contribution to key battlegrounds like Ohio and Virginia. And your gift will be matched, doubling your impact!

I know you're swamped with emails and I'm a serial sender by this stage of a campaign – but I know about as well as anybody in politics today the importance of this issue.

Here is how we will stop them:

1. Over 5,500 field offices are opening in key battlegrounds, staffed with trained poll observers and election protection attorneys to ensure that Republicans do not prevent legal voters from exercising their right.

2. We will educate and empower voters so they know their rights at the voting booth.

Don't let Republicans steal this election in the last 72 hours, and in the worst way possible. Please contribute $X right now so we can prevent and overcome voter suppression.

John Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Ground game

From: [email protected]

Sent: Nov. 3, 2012, 9:25 a.m.




It's the final 72 hours when we need to be most vigilant.

Reports of voter suppression tactics are surfacing, and don't underestimate the danger: it could cost Democrats the Senate. 11 races are deadlocked, and Republicans must win just four seats to take the majority.

So what are we seeing? - In Florida, forged letters are questioning voters' citizenship and claiming to purge them from the rolls. - In Ohio, billboards designed to scare voters are popping up in predominately African-American neighborhoods.

We must increase our ground spending by 50% to ensure that this coordinated suppression effort doesn't get in the way of peoples' right to vote – and doesn't cost us the Senate. Can you contribute $X before midnight tonight to help us prevent and overcome such disdain for democracy? We'll urgently wire your contribution to key battlegrounds like Ohio and Virginia. And your gift will be matched, doubling your impact!

I know you're swamped with emails and I'm a serial sender by this stage of a campaign – but I know about as well as anybody in politics today the importance of this issue.

Here is how we will stop them:

1. Over 5,500 field offices are opening in key battlegrounds, staffed with trained poll observers and election protection attorneys to ensure that Republicans do not prevent legal voters from exercising their right.

2. We will educate and empower voters so they know their rights at the voting booth.

Don't let Republicans steal this election in the last 72 hours, and in the worst way possible. Please contribute $X right now so we can prevent and overcome voter suppression.

John Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.