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Reverse-Engineering the 2012 Campaign

Here is my plan of action:

 

3 email variations

10

recipients

Friend --

I love this:

President Obama is going to meet three supporters backstage at an event next month.

If you're picked, you'll get flown out for free to meet him -- and you can even bring a guest.

Think of how happy you'll make the loved one you pick to join you -- and the photos you'll be showing off to your friends and family for years to come of the experiences you've had as part of the movement for a progressive agenda for the nation.

All you have to do is add your name today for a chance to be there:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- This really is a pretty awesome opportunity -- don't miss out. Sign up to enter today:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

8

recipients

--

I told Congress in February that if they didn't take action to fight climate change, then I would.

Today, I announced a plan of action to make good on that promise.

prepare our nation for the unavoidable impact of climate change, and put America's best and brightest to work to solve this issue on a global scale.

One thing we know is we'll face a well-organized and well-financed opposition by the special interests that profit from keeping things the way they are -- and there are members of Congress who fundamentally deny the science on this issue.

But we cannot stand by any longer.

I need to know you'll fight alongside me. Say you will:

[url]

Over the next few months and years, I'm going to need the millions of OFA supporters who understand that we have a responsibility to future generations to fight climate change to join me, and be a force of change in your communities.

We owe it to our children and grandchildren to take action -- and now is the time.

Today, I'm here to tell you I am committed to doing my part.

Say you'll do yours:

[url]

Barack

--------------------------------------------------------------------- Paid for by Organizing for Action.

2

recipients

--

Are you an OFA supporter who wouldn't mind going backstage to meet President Obama at an event?

Then this chance is for you -- and you should jump at it:

[url]

Next month, we're flying three OFA supporters and their guests out to meet the President.

I think all of us -- including the President -- want to look back and see checked-off items on our agenda for the American people, from passing common-sense immigration reform, to making actual progress in combating climate change.

OFA is the group that will help make it happen.

If I know the President, he'll be thrilled to hear about why you're involved and working to move a progressive agenda for the nation.

So add your name to enter for an opportunity to meet President Obama backstage:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- This really is a pretty awesome opportunity -- don't miss out. Sign up to enter today:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

Subject: Fly for free and meet the President

From: [email protected]

Sent: June 25, 2013, 2:44 p.m.


Friend --

I love this:

President Obama is going to meet three supporters backstage at an event next month.

If you're picked, you'll get flown out for free to meet him -- and you can even bring a guest.

Think of how happy you'll make the loved one you pick to join you -- and the photos you'll be showing off to your friends and family for years to come of the experiences you've had as part of the movement for a progressive agenda for the nation.

All you have to do is add your name today for a chance to be there:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- This really is a pretty awesome opportunity -- don't miss out. Sign up to enter today:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

 

Compare variations

Subject: Fly for free and meet the President

From: [email protected]

Sent: June 25, 2013, 2:44 p.m.


Friend --

I love this:

President Obama is going to meet three supporters backstage at an event next month.

If you're picked, you'll get flown out for free to meet him -- and you can even bring a guest.

Think of how happy you'll make the loved one you pick to join you -- and the photos you'll be showing off to your friends and family for years to come of the experiences you've had as part of the movement for a progressive agenda for the nation.

All you have to do is add your name today for a chance to be there:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- This really is a pretty awesome opportunity -- don't miss out. Sign up to enter today:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

Friend --

I love this:

President Obama is going to meet three supporters backstage at an event next month.

If you're picked, you'll get flown out for free to meet him -- and you can even bring a guest.

Think of how happy you'll make the loved one you pick to join you -- and the photos you'll be showing off to your friends and family for years to come of the experiences you've had as part of the movement for a progressive agenda for the nation.

All you have to do is add your name today for a chance to be there:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- This really is a pretty awesome opportunity -- don't miss out. Sign up to enter today:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

I told Congress in February that if they didn't take action to fight climate change, then I would.

Today, I announced a plan of action to make good on that promise.

prepare our nation for the unavoidable impact of climate change, and put America's best and brightest to work to solve this issue on a global scale.

One thing we know is we'll face a well-organized and well-financed opposition by the special interests that profit from keeping things the way they are -- and there are members of Congress who fundamentally deny the science on this issue.

But we cannot stand by any longer.

I need to know you'll fight alongside me. Say you will:

[url]

Over the next few months and years, I'm going to need the millions of OFA supporters who understand that we have a responsibility to future generations to fight climate change to join me, and be a force of change in your communities.

We owe it to our children and grandchildren to take action -- and now is the time.

Today, I'm here to tell you I am committed to doing my part.

Say you'll do yours:

[url]

Barack

--------------------------------------------------------------------- Paid for by Organizing for Action.

--

Are you an OFA supporter who wouldn't mind going backstage to meet President Obama at an event?

Then this chance is for you -- and you should jump at it:

[url]

Next month, we're flying three OFA supporters and their guests out to meet the President.

I think all of us -- including the President -- want to look back and see checked-off items on our agenda for the American people, from passing common-sense immigration reform, to making actual progress in combating climate change.

OFA is the group that will help make it happen.

If I know the President, he'll be thrilled to hear about why you're involved and working to move a progressive agenda for the nation.

So add your name to enter for an opportunity to meet President Obama backstage:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- This really is a pretty awesome opportunity -- don't miss out. Sign up to enter today:

[url]

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.