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Reverse-Engineering the 2012 Campaign

It's time to dig deep

 

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We've got just 45 days left until Election Day.

Today, I'm asking you to dig deep and rally behind my husband like never before. Let's make him our 45th president!

Donate $X today to receive your "Make Mitt #45" Bumper Sticker.

Let's help Mitt win this thing!

Thank you for your support,

Ann

Paid for by Romney for President, Inc. www.MittRomney.com

Subject: It's time to dig deep

From: [email protected]

Sent: Sept. 22, 2012, 3:36 p.m.




We've got just 45 days left until Election Day.

Today, I'm asking you to dig deep and rally behind my husband like never before. Let's make him our 45th president!

Donate $X today to receive your "Make Mitt #45" Bumper Sticker.

Let's help Mitt win this thing!

Thank you for your support,

Ann

Paid for by Romney for President, Inc. www.MittRomney.com