ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Join Mitt, Paul, and Trace Adkins in Fishersville!

 

2 email variations

13

recipients



We have just 37 days left until November 6. Every single day has to count. Tonight is an important fundraising deadline, so donate $X or more by midnight to help Paul and me win on November 6. You can help determine this election by taking action right now.

[url] Donate $X or more to make sure we have what it takes to defeat Barack Obama.

Thanks for standing with me.

Mitt Romney [url]

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

3

recipients



Paid for by Romney for President, Inc. www.MittRomney.com

Subject: You determine the outcome

From: [email protected]

Sent: Sept. 30, 2012, 3:42 p.m.




We have just 37 days left until November 6. Every single day has to count. Tonight is an important fundraising deadline, so donate $X or more by midnight to help Paul and me win on November 6. You can help determine this election by taking action right now.

[url] Donate $X or more to make sure we have what it takes to defeat Barack Obama.

Thanks for standing with me.

Mitt Romney [url]

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

 

Compare variations

Subject: You determine the outcome

From: [email protected]

Sent: Sept. 30, 2012, 3:42 p.m.




We have just 37 days left until November 6. Every single day has to count. Tonight is an important fundraising deadline, so donate $X or more by midnight to help Paul and me win on November 6. You can help determine this election by taking action right now.

[url] Donate $X or more to make sure we have what it takes to defeat Barack Obama.

Thanks for standing with me.

Mitt Romney [url]

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------



We have just 37 days left until November 6. Every single day has to count. Tonight is an important fundraising deadline, so donate $X or more by midnight to help Paul and me win on November 6. You can help determine this election by taking action right now.

[url] Donate $X or more to make sure we have what it takes to defeat Barack Obama.

Thanks for standing with me.

Mitt Romney [url]

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------



Paid for by Romney for President, Inc. www.MittRomney.com