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Reverse-Engineering the 2012 Campaign

Change

 

3 email variations

5

recipients

--

Change hasn't been easy, and it hasn't always come quickly

But it is happening, and it's undeniable

We have seen 27 months of private-sector job growth The law now ensures

women can fight for an equal day's pay for an equal day's work Americans,

no matter who they love, can serve the country they love And about $X

billion in taxpayer subsidies that used to go to big banks are now helping

send more kids to college

I'm proud of that And a whole lot more

If you believe in what we're doing together, this week's critical

fundraising deadline is the time to do something about it

Chip in $X or whatever you can to help build the campaign we'll need to

win, and build on the progress we've

made

Your support will help make sure we spread the word to more voters about

what we've done together, and what we plan to do It will help fund the

organizing on the ground -- door to door, voter to voter That's how we won

in 2008

Winning this year will be even harder

I know that we can rise to the challenge But I need you with me

Own a piece of this campaign today:

[url]

Thanks -- for everything

Barack

PS -- If you donate today, you'll also be automatically entered to join

Michelle and me for dinner, so we can say thanks for being a part of this

in person Supporters are being selected tomorrow night, so get your name

in now

No purchase, payment, or contribution necessary to enter or win

Contributing will not improve chances of winning Void where prohibited

Entries must be received by June 26, 2012 You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty US States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X Odds of winning depend on number of entries

received Promotion open only to US citizens, or lawful permanent US

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law

Promotion subject to Official

Rulesand

additional restrictions on eligibility Sponsor: Obama for America,

130

E Randolph St, Chicago, IL 60601

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email protected]

Update address|

Unsubscribe

5

recipients



This dinner with Michelle may be the last she and I can do together with supporters during the campaign.

I'm lucky to have her -- she keeps me grounded even on the toughest days, and I'm thankful every day that she's by my side.

Your last chance to join Michelle and me at our next dinner with supporters is tomorrow night -- donate $X or whatever you can to be automatically entered:

[url]

Thanks,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here or click here to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

To unsubscribe, go to: [url]

3

recipients

--

Tomorrow by midnight is your last chance to get your name in the mix to

meet Michelle and me for dinner sometime soon.

You know what I say?

Do this to meet Michelle -- not me. It's worth it.

When you do, you'll also be strengthening our organization at a critical

time, as we face our biggest fundraising deadline so far.

Are you with us? Make a donation of whatever you can and get your name in

by midnight tomorrow:

[url]

We'd both love to meet you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to:

[url]

Subject: Last chance: Join Michelle and me

From: [email protected]

Sent: June 25, 2012, 6:11 p.m.


--

Change hasn't been easy, and it hasn't always come quickly

But it is happening, and it's undeniable

We have seen 27 months of private-sector job growth The law now ensures

women can fight for an equal day's pay for an equal day's work Americans,

no matter who they love, can serve the country they love And about $X

billion in taxpayer subsidies that used to go to big banks are now helping

send more kids to college

I'm proud of that And a whole lot more

If you believe in what we're doing together, this week's critical

fundraising deadline is the time to do something about it

Chip in $X or whatever you can to help build the campaign we'll need to

win, and build on the progress we've

made

Your support will help make sure we spread the word to more voters about

what we've done together, and what we plan to do It will help fund the

organizing on the ground -- door to door, voter to voter That's how we won

in 2008

Winning this year will be even harder

I know that we can rise to the challenge But I need you with me

Own a piece of this campaign today:

[url]

Thanks -- for everything

Barack

PS -- If you donate today, you'll also be automatically entered to join

Michelle and me for dinner, so we can say thanks for being a part of this

in person Supporters are being selected tomorrow night, so get your name

in now

No purchase, payment, or contribution necessary to enter or win

Contributing will not improve chances of winning Void where prohibited

Entries must be received by June 26, 2012 You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty US States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X Odds of winning depend on number of entries

received Promotion open only to US citizens, or lawful permanent US

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law

Promotion subject to Official

Rulesand

additional restrictions on eligibility Sponsor: Obama for America,

130

E Randolph St, Chicago, IL 60601

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email protected]

Update address|

Unsubscribe

 

Compare variations

Subject: Last chance: Join Michelle and me

From: [email protected]

Sent: June 25, 2012, 6:11 p.m.


--

Change hasn't been easy, and it hasn't always come quickly

But it is happening, and it's undeniable

We have seen 27 months of private-sector job growth The law now ensures

women can fight for an equal day's pay for an equal day's work Americans,

no matter who they love, can serve the country they love And about $X

billion in taxpayer subsidies that used to go to big banks are now helping

send more kids to college

I'm proud of that And a whole lot more

If you believe in what we're doing together, this week's critical

fundraising deadline is the time to do something about it

Chip in $X or whatever you can to help build the campaign we'll need to

win, and build on the progress we've

made

Your support will help make sure we spread the word to more voters about

what we've done together, and what we plan to do It will help fund the

organizing on the ground -- door to door, voter to voter That's how we won

in 2008

Winning this year will be even harder

I know that we can rise to the challenge But I need you with me

Own a piece of this campaign today:

[url]

Thanks -- for everything

Barack

PS -- If you donate today, you'll also be automatically entered to join

Michelle and me for dinner, so we can say thanks for being a part of this

in person Supporters are being selected tomorrow night, so get your name

in now

No purchase, payment, or contribution necessary to enter or win

Contributing will not improve chances of winning Void where prohibited

Entries must be received by June 26, 2012 You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty US States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X Odds of winning depend on number of entries

received Promotion open only to US citizens, or lawful permanent US

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law

Promotion subject to Official

Rulesand

additional restrictions on eligibility Sponsor: Obama for America,

130

E Randolph St, Chicago, IL 60601

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email protected]

Update address|

Unsubscribe

--

Change hasn't been easy, and it hasn't always come quickly

But it is happening, and it's undeniable

We have seen 27 months of private-sector job growth The law now ensures

women can fight for an equal day's pay for an equal day's work Americans,

no matter who they love, can serve the country they love And about $X

billion in taxpayer subsidies that used to go to big banks are now helping

send more kids to college

I'm proud of that And a whole lot more

If you believe in what we're doing together, this week's critical

fundraising deadline is the time to do something about it

Chip in $X or whatever you can to help build the campaign we'll need to

win, and build on the progress we've

made

Your support will help make sure we spread the word to more voters about

what we've done together, and what we plan to do It will help fund the

organizing on the ground -- door to door, voter to voter That's how we won

in 2008

Winning this year will be even harder

I know that we can rise to the challenge But I need you with me

Own a piece of this campaign today:

[url]

Thanks -- for everything

Barack

PS -- If you donate today, you'll also be automatically entered to join

Michelle and me for dinner, so we can say thanks for being a part of this

in person Supporters are being selected tomorrow night, so get your name

in now

No purchase, payment, or contribution necessary to enter or win

Contributing will not improve chances of winning Void where prohibited

Entries must be received by June 26, 2012 You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty US States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X Odds of winning depend on number of entries

received Promotion open only to US citizens, or lawful permanent US

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law

Promotion subject to Official

Rulesand

additional restrictions on eligibility Sponsor: Obama for America,

130

E Randolph St, Chicago, IL 60601

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email protected]

Update address|

Unsubscribe



This dinner with Michelle may be the last she and I can do together with supporters during the campaign.

I'm lucky to have her -- she keeps me grounded even on the toughest days, and I'm thankful every day that she's by my side.

Your last chance to join Michelle and me at our next dinner with supporters is tomorrow night -- donate $X or whatever you can to be automatically entered:

[url]

Thanks,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here or click here to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

To unsubscribe, go to: [url]

--

Tomorrow by midnight is your last chance to get your name in the mix to

meet Michelle and me for dinner sometime soon.

You know what I say?

Do this to meet Michelle -- not me. It's worth it.

When you do, you'll also be strengthening our organization at a critical

time, as we face our biggest fundraising deadline so far.

Are you with us? Make a donation of whatever you can and get your name in

by midnight tomorrow:

[url]

We'd both love to meet you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to:

[url]