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Reverse-Engineering the 2012 Campaign

I'm asking you

 

3 email variations

97

recipients



I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into from passing health care reform to fighting for an economy that works for everyone are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today:

[url]

From all of us, thanks.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

25

recipients



I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into -- from passing health care reform to fighting for an economy that works for everyone -- are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

From all of us, thanks.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan --

I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into -- from passing health care reform to fighting for an economy that works for everyone -- are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

From all of us, thanks.

Michelle

Contributions or gifts to Obama for America are not tax deductible

Subject: Little help

From: [email protected]

Sent: July 31, 2012, 5:09 a.m.




I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into from passing health care reform to fighting for an economy that works for everyone are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today:

[url]

From all of us, thanks.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Little help

From: [email protected]

Sent: July 31, 2012, 5:09 a.m.




I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into from passing health care reform to fighting for an economy that works for everyone are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today:

[url]

From all of us, thanks.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into from passing health care reform to fighting for an economy that works for everyone are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today:

[url]

From all of us, thanks.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into -- from passing health care reform to fighting for an economy that works for everyone -- are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

From all of us, thanks.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan --

I'm always amazed by how Barack balances his responsibilities as president, a husband, and a dad.

But sometimes even he needs a little help. And this campaign is going to take all of us pitching in.

All of the things we've poured our hearts into -- from passing health care reform to fighting for an economy that works for everyone -- are on the line.

I know I don't want to wake up on November 7th wondering if I could have done more. So I'm doing everything I can between now and Election Day to make sure we can keep moving this country forward for four more years.

We've only got a few more hours before an important fundraising deadline. Please support this campaign by giving $X or more today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

From all of us, thanks.

Michelle

Contributions or gifts to Obama for America are not tax deductible