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Reverse-Engineering the 2012 Campaign

My dad’s ready

 

2 email variations

13

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

President Obama hasn't presented the American people with a vision for our future -- he's just given us stale rhetoric and canned excuses.

Mitt Romney has both a vision for our nation and the will to fight for it. America's choice will be clear during the final debate.

For just a few more hours, you can still enter this contest for a chance to watch it all happen with our campaign team. Nobody's more fired up than they are -- it should be a lot of fun! And every entry helps us move closer to a Republican victory on November 6th.

[url] Contribute now to be automatically entered for a chance to watch the final debate with Team Romney-Ryan.

Thank you,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 17, 2012 at 12:00 pm Eastern Daylight Time and ends on Saturday, October 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Saturday, October 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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12

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

President Obama doesn't seem to have a plan for the future, but I know my dad does, and I know he's ready to lead us to a real recovery. I'm looking forward to hearing him share his vision for America during the last debate.

You can still enter for a chance to watch with Team Romney-Ryan. It should be an exciting night, and every entry moves us closer to a Republican victory on November 6th.

[url] Don't miss out -- contribute today to be automatically entered for a chance to watch the final debate with Dad's team.

We're in the homestretch! Thank you,

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 17, 2012 at 12:00 pm Eastern Daylight Time and ends on Saturday, October 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Saturday, October 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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Subject: Only hours left

From: [email protected]

Sent: Oct. 20, 2012, 9:47 a.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

President Obama hasn't presented the American people with a vision for our future -- he's just given us stale rhetoric and canned excuses.

Mitt Romney has both a vision for our nation and the will to fight for it. America's choice will be clear during the final debate.

For just a few more hours, you can still enter this contest for a chance to watch it all happen with our campaign team. Nobody's more fired up than they are -- it should be a lot of fun! And every entry helps us move closer to a Republican victory on November 6th.

[url] Contribute now to be automatically entered for a chance to watch the final debate with Team Romney-Ryan.

Thank you,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 17, 2012 at 12:00 pm Eastern Daylight Time and ends on Saturday, October 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Saturday, October 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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Compare variations

Subject: Only hours left

From: [email protected]

Sent: Oct. 20, 2012, 9:47 a.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

President Obama hasn't presented the American people with a vision for our future -- he's just given us stale rhetoric and canned excuses.

Mitt Romney has both a vision for our nation and the will to fight for it. America's choice will be clear during the final debate.

For just a few more hours, you can still enter this contest for a chance to watch it all happen with our campaign team. Nobody's more fired up than they are -- it should be a lot of fun! And every entry helps us move closer to a Republican victory on November 6th.

[url] Contribute now to be automatically entered for a chance to watch the final debate with Team Romney-Ryan.

Thank you,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 17, 2012 at 12:00 pm Eastern Daylight Time and ends on Saturday, October 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Saturday, October 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

----------------------------------------

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

President Obama hasn't presented the American people with a vision for our future -- he's just given us stale rhetoric and canned excuses.

Mitt Romney has both a vision for our nation and the will to fight for it. America's choice will be clear during the final debate.

For just a few more hours, you can still enter this contest for a chance to watch it all happen with our campaign team. Nobody's more fired up than they are -- it should be a lot of fun! And every entry helps us move closer to a Republican victory on November 6th.

[url] Contribute now to be automatically entered for a chance to watch the final debate with Team Romney-Ryan.

Thank you,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 17, 2012 at 12:00 pm Eastern Daylight Time and ends on Saturday, October 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Saturday, October 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

----------------------------------------

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

President Obama doesn't seem to have a plan for the future, but I know my dad does, and I know he's ready to lead us to a real recovery. I'm looking forward to hearing him share his vision for America during the last debate.

You can still enter for a chance to watch with Team Romney-Ryan. It should be an exciting night, and every entry moves us closer to a Republican victory on November 6th.

[url] Don't miss out -- contribute today to be automatically entered for a chance to watch the final debate with Dad's team.

We're in the homestretch! Thank you,

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 17, 2012 at 12:00 pm Eastern Daylight Time and ends on Saturday, October 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Saturday, October 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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