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Reverse-Engineering the 2012 Campaign

Pick up the phone right now

 

2 email variations

14

recipients



This week, thousands of Americans picked up the phone to help the President prevent a tax hike on middle-class families.

We can't stop now. Republican leadership in the House of Representatives is still refusing to allow a vote on a bill that would prevent 98 percent of American families from paying higher taxes next year.

If your taxes go up by more than $X in a couple weeks, there's only one reason: because a few dozen Republican representatives refuse to ask the wealthiest 2 percent of Americans to pay their fair share.

You can do something about it. Log on to the call tool today and ask fellow supporters who live in Republican districts to call their representatives now:

[url]

Voters have already made their voices heard on this issue. As the President said at his first press conference after the election:

"If there was one thing that everybody understood was a big difference between myself and Mr. Romney, it was, when it comes to how we reduce our deficit, I argued for a balanced, responsible approach, and part of that included making sure that the wealthiest Americans pay a little bit more.

"I think every voter out there understood that that was an important debate, and the majority of voters agreed with me ... by the way, more voters agreed with me on this issue than voted for me."

Yet a handful of Republicans in the House of Representatives are still fighting for the same top-down approach that's been tried -- and has failed.

Whether you voted for the President or not, he's fighting to keep taxes low for 98 percent of Americans and 97 percent of small businesses, because he believes we need to grow the economy from the middle out.

He's fighting for you. He's got your back.

We've got to get his, too. Make a few calls right now. One person reaching out to another is how we re-elected Barack Obama. It's how we'll win this fight, too. Just a few minutes of your time will make a difference.

Thanks for doing your part. More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients

Obama - Biden

This week, thousands of Americans picked up the phone to help the President prevent a tax hike on middle-class families.

We can't stop now. Republican leadership in the House of Representatives is still refusing to allow a vote on a bill that would prevent 98 percent of American families from paying higher taxes next year.

If your taxes go up by more than $X in a couple weeks, there's only one reason: because a few dozen Republican representatives refuse to ask the wealthiest 2 percent of Americans to pay their fair share.

Pick up the phone right now and ask your representative in Congress to sign the petition to bring the Senate-passed bill to the floor. Here's who to call:

Representative Jon Runyan 202 225-4765

Is the information above incorrect? Call the switchboard operator at 202-224-3121. Not sure who your representative is? Click here to look yours up.

Once you've made the call, let us know how it went. Report back here:

[url]

Voters have already made their voices heard on this issue. As the President said at his first press conference after the election: "If there was one thing that everybody understood was a big difference between myself and Mr. Romney, it was, when it comes to how we reduce our deficit, I argued for a balanced, responsible approach, and part of that included making sure that the wealthiest Americans pay a little bit more.

"I think every voter out there understood that that was an important debate, and the majority of voters agreed with me ... by the way, more voters agreed with me on this issue than voted for me." Yet a handful of Republicans in the House of Representatives are still fighting for the same top-down approach that's been tried -- and has failed.

Whether you voted for the President or not, he's fighting to keep taxes low for 98 percent of Americans and 97 percent of small businesses, because he believes we need to grow the economy from the middle out.

He's fighting for you. He's got your back.

We've got to get his, too. Make one phone call right now. One person reaching out to another is how we re-elected Barack Obama. It's how we'll win this fight, too. Just a few minutes of your time will make a difference.

Thanks for doing your part. More soon.

Messina

Jim Messina Campaign Manager Obama for America

P.S. - Let us know how it goes. Report back on your call to Representative Runyan.

Donate

Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Pick up the phone right now

From: [email protected]

Sent: Dec. 12, 2012, 4:34 p.m.




This week, thousands of Americans picked up the phone to help the President prevent a tax hike on middle-class families.

We can't stop now. Republican leadership in the House of Representatives is still refusing to allow a vote on a bill that would prevent 98 percent of American families from paying higher taxes next year.

If your taxes go up by more than $X in a couple weeks, there's only one reason: because a few dozen Republican representatives refuse to ask the wealthiest 2 percent of Americans to pay their fair share.

You can do something about it. Log on to the call tool today and ask fellow supporters who live in Republican districts to call their representatives now:

[url]

Voters have already made their voices heard on this issue. As the President said at his first press conference after the election:

"If there was one thing that everybody understood was a big difference between myself and Mr. Romney, it was, when it comes to how we reduce our deficit, I argued for a balanced, responsible approach, and part of that included making sure that the wealthiest Americans pay a little bit more.

"I think every voter out there understood that that was an important debate, and the majority of voters agreed with me ... by the way, more voters agreed with me on this issue than voted for me."

Yet a handful of Republicans in the House of Representatives are still fighting for the same top-down approach that's been tried -- and has failed.

Whether you voted for the President or not, he's fighting to keep taxes low for 98 percent of Americans and 97 percent of small businesses, because he believes we need to grow the economy from the middle out.

He's fighting for you. He's got your back.

We've got to get his, too. Make a few calls right now. One person reaching out to another is how we re-elected Barack Obama. It's how we'll win this fight, too. Just a few minutes of your time will make a difference.

Thanks for doing your part. More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: Pick up the phone right now

From: [email protected]

Sent: Dec. 12, 2012, 4:34 p.m.




This week, thousands of Americans picked up the phone to help the President prevent a tax hike on middle-class families.

We can't stop now. Republican leadership in the House of Representatives is still refusing to allow a vote on a bill that would prevent 98 percent of American families from paying higher taxes next year.

If your taxes go up by more than $X in a couple weeks, there's only one reason: because a few dozen Republican representatives refuse to ask the wealthiest 2 percent of Americans to pay their fair share.

You can do something about it. Log on to the call tool today and ask fellow supporters who live in Republican districts to call their representatives now:

[url]

Voters have already made their voices heard on this issue. As the President said at his first press conference after the election:

"If there was one thing that everybody understood was a big difference between myself and Mr. Romney, it was, when it comes to how we reduce our deficit, I argued for a balanced, responsible approach, and part of that included making sure that the wealthiest Americans pay a little bit more.

"I think every voter out there understood that that was an important debate, and the majority of voters agreed with me ... by the way, more voters agreed with me on this issue than voted for me."

Yet a handful of Republicans in the House of Representatives are still fighting for the same top-down approach that's been tried -- and has failed.

Whether you voted for the President or not, he's fighting to keep taxes low for 98 percent of Americans and 97 percent of small businesses, because he believes we need to grow the economy from the middle out.

He's fighting for you. He's got your back.

We've got to get his, too. Make a few calls right now. One person reaching out to another is how we re-elected Barack Obama. It's how we'll win this fight, too. Just a few minutes of your time will make a difference.

Thanks for doing your part. More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



This week, thousands of Americans picked up the phone to help the President prevent a tax hike on middle-class families.

We can't stop now. Republican leadership in the House of Representatives is still refusing to allow a vote on a bill that would prevent 98 percent of American families from paying higher taxes next year.

If your taxes go up by more than $X in a couple weeks, there's only one reason: because a few dozen Republican representatives refuse to ask the wealthiest 2 percent of Americans to pay their fair share.

You can do something about it. Log on to the call tool today and ask fellow supporters who live in Republican districts to call their representatives now:

[url]

Voters have already made their voices heard on this issue. As the President said at his first press conference after the election:

"If there was one thing that everybody understood was a big difference between myself and Mr. Romney, it was, when it comes to how we reduce our deficit, I argued for a balanced, responsible approach, and part of that included making sure that the wealthiest Americans pay a little bit more.

"I think every voter out there understood that that was an important debate, and the majority of voters agreed with me ... by the way, more voters agreed with me on this issue than voted for me."

Yet a handful of Republicans in the House of Representatives are still fighting for the same top-down approach that's been tried -- and has failed.

Whether you voted for the President or not, he's fighting to keep taxes low for 98 percent of Americans and 97 percent of small businesses, because he believes we need to grow the economy from the middle out.

He's fighting for you. He's got your back.

We've got to get his, too. Make a few calls right now. One person reaching out to another is how we re-elected Barack Obama. It's how we'll win this fight, too. Just a few minutes of your time will make a difference.

Thanks for doing your part. More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden

This week, thousands of Americans picked up the phone to help the President prevent a tax hike on middle-class families.

We can't stop now. Republican leadership in the House of Representatives is still refusing to allow a vote on a bill that would prevent 98 percent of American families from paying higher taxes next year.

If your taxes go up by more than $X in a couple weeks, there's only one reason: because a few dozen Republican representatives refuse to ask the wealthiest 2 percent of Americans to pay their fair share.

Pick up the phone right now and ask your representative in Congress to sign the petition to bring the Senate-passed bill to the floor. Here's who to call:

Representative Jon Runyan 202 225-4765

Is the information above incorrect? Call the switchboard operator at 202-224-3121. Not sure who your representative is? Click here to look yours up.

Once you've made the call, let us know how it went. Report back here:

[url]

Voters have already made their voices heard on this issue. As the President said at his first press conference after the election: "If there was one thing that everybody understood was a big difference between myself and Mr. Romney, it was, when it comes to how we reduce our deficit, I argued for a balanced, responsible approach, and part of that included making sure that the wealthiest Americans pay a little bit more.

"I think every voter out there understood that that was an important debate, and the majority of voters agreed with me ... by the way, more voters agreed with me on this issue than voted for me." Yet a handful of Republicans in the House of Representatives are still fighting for the same top-down approach that's been tried -- and has failed.

Whether you voted for the President or not, he's fighting to keep taxes low for 98 percent of Americans and 97 percent of small businesses, because he believes we need to grow the economy from the middle out.

He's fighting for you. He's got your back.

We've got to get his, too. Make one phone call right now. One person reaching out to another is how we re-elected Barack Obama. It's how we'll win this fight, too. Just a few minutes of your time will make a difference.

Thanks for doing your part. More soon.

Messina

Jim Messina Campaign Manager Obama for America

P.S. - Let us know how it goes. Report back on your call to Representative Runyan.

Donate

Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.