ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Dinner at Sarah Jessica's

 

6 email variations

76

recipients





Barack is so grateful to everyone who's got his back out there -- he'd sit

down with each of you and thank you personally if he could.

So I know he's looking forward to the dinner at Sarah Jessica Parker's

house next week in New York, and meeting a few grassroots supporters like

you.

Any donation you make before midnight to support Barack automatically

enters you to join us -- airfare and hotel included -- along with whoever

you'd like to bring:

[url]



Whether you choose to enter or not, thank you so much for all you're doing

out there.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update

43

recipients



Obama for America

Sarah Jessica Parker is a loving mom, an incredibly hard worker, and a great role model. She's one of those people you can't help but admire.

Barack and I are thrilled that we're invited for an evening at her home in New York next week.

And I'm hoping you'll be there, too, along with whoever you'd like to bring. Tonight at midnight is the deadline to enter.

Chip in $3 or whatever you can to this campaign, and you'll be automatically entered to win -- airfare and hotel included:

[url]

Thanks for all you do for Barack,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $1,900.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

7

recipients



Sarah Jessica Parker has a message for you:

[url]

I couldn't have said it better myself.

Thanks, and hope to see you soon,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $1,900.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

3

recipients



Sarah Jessica Parker is someone who puts 100 percent into everything she does.

Barack and I are honored that, right now, some of that wonderful energy is focused on supporting the campaign.

Next week, on June 14th, she's hosting a dinner for Barack and me with Anna Wintour, and the best seats in the house are reserved for a few supporters who are driving this campaign.

Tonight at midnight is the deadline to enter for a chance to join us, along with whoever you'd like to bring:

[url]

Thanks, and I hope to see you soon.

-Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $1,900.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe

3

recipients





Barack is so grateful to everyone who's got his back out there he'd sit

down with each of you and thank you personally if he could.

So I know he's looking forward to the dinner at Sarah Jessica Parker's

house next week in New York, and meeting a few grassroots supporters like

you.

Your recent donation is already making a difference for this campaign. I

wanted to remind you that any donation you make before tonight's midnight

deadline automatically enters you again.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $146

• QUICK DONATE:

$35

• QUICK DONATE:

$50

• QUICK DONATE:

$100

• QUICK DONATE:

$250

Or donate another amount:

[url]



Thanks so much for your generous support.

- Michelle

P.S. After dinner, you and your guest are invited to join us at a

private concert with Mariah Carey.

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to:

Update address|

Unsubscribe

2

recipients





Sarah Jessica Parker has a message for you:

Video: A message from Sarah Jessica

Parker

On June 14th, Barack and I will be going to Sarah Jessica's house for

dinner. And we're saving some of the best seats for two grassroots

supporters who are driving this campaign.

I hope you can join us.

Donate before midnight tonight to support Barack and be automatically

entered:

[url]



Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

Subject: Barack and I want to meet you next week

From: [email protected]

Sent: June 4, 2012, 8:36 a.m.






Barack is so grateful to everyone who's got his back out there -- he'd sit

down with each of you and thank you personally if he could.

So I know he's looking forward to the dinner at Sarah Jessica Parker's

house next week in New York, and meeting a few grassroots supporters like

you.

Any donation you make before midnight to support Barack automatically

enters you to join us -- airfare and hotel included -- along with whoever

you'd like to bring:

[url]



Whether you choose to enter or not, thank you so much for all you're doing

out there.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update

 

Compare variations

Subject: Barack and I want to meet you next week

From: [email protected]

Sent: June 4, 2012, 8:36 a.m.






Barack is so grateful to everyone who's got his back out there -- he'd sit

down with each of you and thank you personally if he could.

So I know he's looking forward to the dinner at Sarah Jessica Parker's

house next week in New York, and meeting a few grassroots supporters like

you.

Any donation you make before midnight to support Barack automatically

enters you to join us -- airfare and hotel included -- along with whoever

you'd like to bring:

[url]



Whether you choose to enter or not, thank you so much for all you're doing

out there.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update





Barack is so grateful to everyone who's got his back out there -- he'd sit

down with each of you and thank you personally if he could.

So I know he's looking forward to the dinner at Sarah Jessica Parker's

house next week in New York, and meeting a few grassroots supporters like

you.

Any donation you make before midnight to support Barack automatically

enters you to join us -- airfare and hotel included -- along with whoever

you'd like to bring:

[url]



Whether you choose to enter or not, thank you so much for all you're doing

out there.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update



Obama for America

Sarah Jessica Parker is a loving mom, an incredibly hard worker, and a great role model. She's one of those people you can't help but admire.

Barack and I are thrilled that we're invited for an evening at her home in New York next week.

And I'm hoping you'll be there, too, along with whoever you'd like to bring. Tonight at midnight is the deadline to enter.

Chip in $3 or whatever you can to this campaign, and you'll be automatically entered to win -- airfare and hotel included:

[url]

Thanks for all you do for Barack,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $1,900.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Sarah Jessica Parker has a message for you:

[url]

I couldn't have said it better myself.

Thanks, and hope to see you soon,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $1,900.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Sarah Jessica Parker is someone who puts 100 percent into everything she does.

Barack and I are honored that, right now, some of that wonderful energy is focused on supporting the campaign.

Next week, on June 14th, she's hosting a dinner for Barack and me with Anna Wintour, and the best seats in the house are reserved for a few supporters who are driving this campaign.

Tonight at midnight is the deadline to enter for a chance to join us, along with whoever you'd like to bring:

[url]

Thanks, and I hope to see you soon.

-Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $1,900.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe





Barack is so grateful to everyone who's got his back out there he'd sit

down with each of you and thank you personally if he could.

So I know he's looking forward to the dinner at Sarah Jessica Parker's

house next week in New York, and meeting a few grassroots supporters like

you.

Your recent donation is already making a difference for this campaign. I

wanted to remind you that any donation you make before tonight's midnight

deadline automatically enters you again.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $146

• QUICK DONATE:

$35

• QUICK DONATE:

$50

• QUICK DONATE:

$100

• QUICK DONATE:

$250

Or donate another amount:

[url]



Thanks so much for your generous support.

- Michelle

P.S. After dinner, you and your guest are invited to join us at a

private concert with Mariah Carey.

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to:

Update address|

Unsubscribe





Sarah Jessica Parker has a message for you:

Video: A message from Sarah Jessica

Parker

On June 14th, Barack and I will be going to Sarah Jessica's house for

dinner. And we're saving some of the best seats for two grassroots

supporters who are driving this campaign.

I hope you can join us.

Donate before midnight tonight to support Barack and be automatically

entered:

[url]



Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 4, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; dinner with President Obama and Sarah

Jessica Parker on a date to be determined by the Sponsor; and tickets for

winner and a guest to a concert featuring a performance by Mariah Carey on

a date and at a venue to be determined by the Sponsor approximate retail

value of all prizes $1,900.00 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe