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Reverse-Engineering the 2012 Campaign

Slew of new polls...

 

2 email variations

6

recipients

Our latest polls shows that we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Right now, we're leading or tied in 33 races that could determine control of Congress.

But we HAVE to close the spending gap. And quick. This week, Republican Super PACs launched a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Thanks,

Kristie

Kristie Mark DCCC Chief Operating Officer

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients

Our latest polls shows that we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!
 
 Right now, we're leading or tied in 33 races that could determine control of Congress.
 
 But we HAVE to close the spending gap. And quick. This week, Republican Super PACs launched a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.
 
 We have 9 hours left until our next ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

Subject: Slew of new polls...

From: Kristie Mark [mailto:[email protected]]

Sent: Oct. 19, 2012, 3:40 p.m.


Our latest polls shows that we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Right now, we're leading or tied in 33 races that could determine control of Congress.

But we HAVE to close the spending gap. And quick. This week, Republican Super PACs launched a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Thanks,

Kristie

Kristie Mark DCCC Chief Operating Officer

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: Slew of new polls...

From: Kristie Mark [mailto:[email protected]]

Sent: Oct. 19, 2012, 3:40 p.m.


Our latest polls shows that we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Right now, we're leading or tied in 33 races that could determine control of Congress.

But we HAVE to close the spending gap. And quick. This week, Republican Super PACs launched a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Thanks,

Kristie

Kristie Mark DCCC Chief Operating Officer

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Our latest polls shows that we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Right now, we're leading or tied in 33 races that could determine control of Congress.

But we HAVE to close the spending gap. And quick. This week, Republican Super PACs launched a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Thanks,

Kristie

Kristie Mark DCCC Chief Operating Officer

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Our latest polls shows that we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!
 
 Right now, we're leading or tied in 33 races that could determine control of Congress.
 
 But we HAVE to close the spending gap. And quick. This week, Republican Super PACs launched a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.
 
 We have 9 hours left until our next ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?