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Journalism in the Public Interest

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Reverse-Engineering the 2012 Campaign

The First Lady knows

 

1 email variation

6

recipients

Friend --

The First Lady knows exactly how important the grassroots work we're doing is.

If you haven't responded to her question yet, take a minute -- answer this one-question survey and let us know what gets you fired up:

[url]

Organizing for Action

----------Original Message---------- From: Michelle Obama Subject: Hey, it's me

Friend --

It's been a while since I've written, but it's a good time to check in.

For the first time in a long time, our side gained some real momentum over the summer -- on everything from immigration reform to climate change.

This is why we organize in between elections.

We all have a personal stake in what happens over the next few years.

So, what is the number one issue you care about?

[url]

We have some big challenges ahead, and how you decide to be part of them will be as important as ever.

Barack is going to keep fighting for the things we believe in, and if he can count on you, too -- well, that's when we get things done.

Michelle

P.S. -- Don't forget to share more about what makes you tick:

[url]

--------------------------------------------------------------------- Paid for by Organizing for Action.

Subject: The First Lady knows

From: [email protected]

Sent: Sept. 26, 2013, 8:51 a.m.


Friend --

The First Lady knows exactly how important the grassroots work we're doing is.

If you haven't responded to her question yet, take a minute -- answer this one-question survey and let us know what gets you fired up:

[url]

Organizing for Action

----------Original Message---------- From: Michelle Obama Subject: Hey, it's me

Friend --

It's been a while since I've written, but it's a good time to check in.

For the first time in a long time, our side gained some real momentum over the summer -- on everything from immigration reform to climate change.

This is why we organize in between elections.

We all have a personal stake in what happens over the next few years.

So, what is the number one issue you care about?

[url]

We have some big challenges ahead, and how you decide to be part of them will be as important as ever.

Barack is going to keep fighting for the things we believe in, and if he can count on you, too -- well, that's when we get things done.

Michelle

P.S. -- Don't forget to share more about what makes you tick:

[url]

--------------------------------------------------------------------- Paid for by Organizing for Action.