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Reverse-Engineering the 2012 Campaign

Think this is nuts?

 

4 email variations

5

recipients

--

Your name belongs on this.

We put together a wall highlighting all the people who are stepping up at this critical fundraising deadline.

It's the OFA Donor Wall, and it's one of my favorite parts of BarackObama.com.

Put your name on that wall, -- donate $X or more today:

[url]

This is the online home of the grassroots movement we're building together. That's why it's fitting that the people like you, who are chipping in what you can, when you can -- especially around deadlines like this -- get the recognition they deserve.

See your name in pixels -- donate $X or more today:

[url]

Kathy

Kathy Gasperine Development Director Organizing for Action

P.S. -- As an extra bonus, any donation you make before midnight tomorrow automatically enters you for the chance to join us in D.C. next month -- flight and hotel are on us. Throw your name in the hat!

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

3

recipients

--

Do you hear that?

That's the sound of the clock ticking on the fundraising deadline -- and my foot nervously tapping as I monitor the progress we're making toward our grassroots goal.

We've crunched the numbers, and here's how it's looking right now. We need about 30,000 donations before midnight to get to where we need to be.

That's nuts, you might say. It is in a good way , but just think of it this way: It breaks down to just 81 supporters in NY-07.

I believe you can help with that right now -- donate $X or more before our deadline tomorrow night:

[url]

It's no exaggeration to say that we wouldn't exist without your continued support.

You've been there from the very start -- step-by-step -- fighting for what you believe in. That dedication doesn't just make our grassroots organizing possible -- it makes it effective.

So thanks for being part of this in 2013.

Now, I hope you'll finish it by blowing through our ambitious fundraising goal.

Chip in $X or more before our critical fundraising deadline tomorrow at midnight:

[url]

Grant Campbell Chief of Staff Organizing for Action

P.S. -- Two more great reasons to chip in right now: You'll be automatically entered for a free trip to D.C. for you and a guest to come celebrate OFA's birthday next month:

[url]

AND... you'll be honored on OFA's donor wall, where we're proudly displaying the grassroots support we're getting before our fundraising deadline. Don't wait -- donate today:

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

2

recipients

--

Tomorrow's a critical fundraising deadline for us -- and that means we're counting on folks like you to hop on board and own a piece of the work we're doing.

According to our records associated with this exact email address, here's your record of support:

-- OFA 2013 founding member: Pending -- Suggested donation: $X

You can change that in just a minute. Chip in $X or more before midnight tomorrow to become an OFA 2013 there are folks who are actively trying

and they will always have all the money they need.

We can't say the same, and luckily we don't need to. We rely on grassroots support from people who, like you, care about making real, lasting change.

We've got huge plans for 2014 -- but it's got to be a team effort.

Do your part -- chip in $X or more right now:

[url]

Organizing for Action

P.S. -- Wait, there's more! Your donation today automatically enters you for a free trip to D.C. for you and a guest to come help OFA celebrate its birthday next month:

[url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

2

recipients

-- We're just going through our records and you're one of OFA's 2013 founding members -- hooray! And thank you! Nothing's changed: It still takes each of us chipping in what we can, when we can, to build the kind of grassroots movement that can win the big fights. Please take a moment to review the supporter record associated with this exact email address: -- OFA 2013 founding member: Yes! -- Suggested donation today: $X

Can you chip in again right now before our critical fundraising deadline tomorrow night?

[url] With all of us working together, we can accomplish a lot in the new year, but this is always going to be a team effort.

We need help from people like you.

Chip in $X or more today: [url]

Organizing for Action P.S. -- Wait, there's more! Your donation today automatically enters you for a free trip to D.C. for you and a guest to come help OFA celebrate its birthday next month:

[url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

Subject: We'll put your name on BarackObama.com

From: [email protected]

Sent: Dec. 30, 2013, 2:03 p.m.


--

Your name belongs on this.

We put together a wall highlighting all the people who are stepping up at this critical fundraising deadline.

It's the OFA Donor Wall, and it's one of my favorite parts of BarackObama.com.

Put your name on that wall, -- donate $X or more today:

[url]

This is the online home of the grassroots movement we're building together. That's why it's fitting that the people like you, who are chipping in what you can, when you can -- especially around deadlines like this -- get the recognition they deserve.

See your name in pixels -- donate $X or more today:

[url]

Kathy

Kathy Gasperine Development Director Organizing for Action

P.S. -- As an extra bonus, any donation you make before midnight tomorrow automatically enters you for the chance to join us in D.C. next month -- flight and hotel are on us. Throw your name in the hat!

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

 

Compare variations

Subject: We'll put your name on BarackObama.com

From: [email protected]

Sent: Dec. 30, 2013, 2:03 p.m.


--

Your name belongs on this.

We put together a wall highlighting all the people who are stepping up at this critical fundraising deadline.

It's the OFA Donor Wall, and it's one of my favorite parts of BarackObama.com.

Put your name on that wall, -- donate $X or more today:

[url]

This is the online home of the grassroots movement we're building together. That's why it's fitting that the people like you, who are chipping in what you can, when you can -- especially around deadlines like this -- get the recognition they deserve.

See your name in pixels -- donate $X or more today:

[url]

Kathy

Kathy Gasperine Development Director Organizing for Action

P.S. -- As an extra bonus, any donation you make before midnight tomorrow automatically enters you for the chance to join us in D.C. next month -- flight and hotel are on us. Throw your name in the hat!

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

Your name belongs on this.

We put together a wall highlighting all the people who are stepping up at this critical fundraising deadline.

It's the OFA Donor Wall, and it's one of my favorite parts of BarackObama.com.

Put your name on that wall, -- donate $X or more today:

[url]

This is the online home of the grassroots movement we're building together. That's why it's fitting that the people like you, who are chipping in what you can, when you can -- especially around deadlines like this -- get the recognition they deserve.

See your name in pixels -- donate $X or more today:

[url]

Kathy

Kathy Gasperine Development Director Organizing for Action

P.S. -- As an extra bonus, any donation you make before midnight tomorrow automatically enters you for the chance to join us in D.C. next month -- flight and hotel are on us. Throw your name in the hat!

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

Do you hear that?

That's the sound of the clock ticking on the fundraising deadline -- and my foot nervously tapping as I monitor the progress we're making toward our grassroots goal.

We've crunched the numbers, and here's how it's looking right now. We need about 30,000 donations before midnight to get to where we need to be.

That's nuts, you might say. It is in a good way , but just think of it this way: It breaks down to just 81 supporters in NY-07.

I believe you can help with that right now -- donate $X or more before our deadline tomorrow night:

[url]

It's no exaggeration to say that we wouldn't exist without your continued support.

You've been there from the very start -- step-by-step -- fighting for what you believe in. That dedication doesn't just make our grassroots organizing possible -- it makes it effective.

So thanks for being part of this in 2013.

Now, I hope you'll finish it by blowing through our ambitious fundraising goal.

Chip in $X or more before our critical fundraising deadline tomorrow at midnight:

[url]

Grant Campbell Chief of Staff Organizing for Action

P.S. -- Two more great reasons to chip in right now: You'll be automatically entered for a free trip to D.C. for you and a guest to come celebrate OFA's birthday next month:

[url]

AND... you'll be honored on OFA's donor wall, where we're proudly displaying the grassroots support we're getting before our fundraising deadline. Don't wait -- donate today:

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

Tomorrow's a critical fundraising deadline for us -- and that means we're counting on folks like you to hop on board and own a piece of the work we're doing.

According to our records associated with this exact email address, here's your record of support:

-- OFA 2013 founding member: Pending -- Suggested donation: $X

You can change that in just a minute. Chip in $X or more before midnight tomorrow to become an OFA 2013 there are folks who are actively trying

and they will always have all the money they need.

We can't say the same, and luckily we don't need to. We rely on grassroots support from people who, like you, care about making real, lasting change.

We've got huge plans for 2014 -- but it's got to be a team effort.

Do your part -- chip in $X or more right now:

[url]

Organizing for Action

P.S. -- Wait, there's more! Your donation today automatically enters you for a free trip to D.C. for you and a guest to come help OFA celebrate its birthday next month:

[url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

-- We're just going through our records and you're one of OFA's 2013 founding members -- hooray! And thank you! Nothing's changed: It still takes each of us chipping in what we can, when we can, to build the kind of grassroots movement that can win the big fights. Please take a moment to review the supporter record associated with this exact email address: -- OFA 2013 founding member: Yes! -- Suggested donation today: $X

Can you chip in again right now before our critical fundraising deadline tomorrow night?

[url] With all of us working together, we can accomplish a lot in the new year, but this is always going to be a team effort.

We need help from people like you.

Chip in $X or more today: [url]

Organizing for Action P.S. -- Wait, there's more! Your donation today automatically enters you for a free trip to D.C. for you and a guest to come help OFA celebrate its birthday next month:

[url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.