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Reverse-Engineering the 2012 Campaign

This is almost too easy:

 

2 email variations

11

recipients

--

Ever wanted to meet President Obama?

Here's your best chance yet:

Simply add your name today and you'll be entered to join him backstage at an OFA event next month:

[url]

We'll fly three supporters and their guests out -- and we'll cover the hotel, too.

I know -- it almost seems too easy.

So why not throw your name in the hat right now?

[url]

Sara

Sara El-Amine National Organizing Director Organizing for Action

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

7

recipients

--

Want to meet President Obama?

Just sign up now:

[url]

Organizing for Action

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

Subject: This is almost too easy:

From: [email protected]

Sent: June 28, 2013, 9:17 a.m.


--

Ever wanted to meet President Obama?

Here's your best chance yet:

Simply add your name today and you'll be entered to join him backstage at an OFA event next month:

[url]

We'll fly three supporters and their guests out -- and we'll cover the hotel, too.

I know -- it almost seems too easy.

So why not throw your name in the hat right now?

[url]

Sara

Sara El-Amine National Organizing Director Organizing for Action

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

 

Compare variations

Subject: This is almost too easy:

From: [email protected]

Sent: June 28, 2013, 9:17 a.m.


--

Ever wanted to meet President Obama?

Here's your best chance yet:

Simply add your name today and you'll be entered to join him backstage at an OFA event next month:

[url]

We'll fly three supporters and their guests out -- and we'll cover the hotel, too.

I know -- it almost seems too easy.

So why not throw your name in the hat right now?

[url]

Sara

Sara El-Amine National Organizing Director Organizing for Action

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

--

Ever wanted to meet President Obama?

Here's your best chance yet:

Simply add your name today and you'll be entered to join him backstage at an OFA event next month:

[url]

We'll fly three supporters and their guests out -- and we'll cover the hotel, too.

I know -- it almost seems too easy.

So why not throw your name in the hat right now?

[url]

Sara

Sara El-Amine National Organizing Director Organizing for Action

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action

--

Want to meet President Obama?

Just sign up now:

[url]

Organizing for Action

No purchase, payment, or donation necessary to enter or win. Donating will not improve chances of winning. Void

[url] -- or click here -- [url] -- to enter without signing up.Three winners will receive admission to an Organizing for Action event "Event" and the opportunity to meet President Barack Obama backstage at the Event, roundtrip airfare to the District of Columbia and hotel accommodations for two approximate combined retail value $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or of majority under applicable law .

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 1201 16th St. NW, Suite 414, Washington DC 20036.

--------------------------------------------------------------------- Paid for by Organizing for Action