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Reverse-Engineering the 2012 Campaign

This is really cool:

 

1 email variation

10

recipients



Alan --



Want to know how all of those $X and $X donations add up to make a big difference in this election?

You should look at this infographic laying out the progress we've made in this campaign.

What you've helped to build is incredible. Thanks to your support, our Democratic candidates are surging and Speaker Boehner's Tea Party Republicans are sinking. See for yourself.

We have three weeks left to win this thing. Let's finish strong!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: This is really cool:

From: [email protected]

Sent: Oct. 14, 2012, 3:42 p.m.




Alan --



Want to know how all of those $X and $X donations add up to make a big difference in this election?

You should look at this infographic laying out the progress we've made in this campaign.

What you've helped to build is incredible. Thanks to your support, our Democratic candidates are surging and Speaker Boehner's Tea Party Republicans are sinking. See for yourself.

We have three weeks left to win this thing. Let's finish strong!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!