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Reverse-Engineering the 2012 Campaign

Volunteer for America’s Comeback Team!

 

2 email variations

3

recipients



Paid for by Romney for President, Inc. www.MittRomney.com

3

recipients

Non Targeted Super Saturday Paid for by Romney for President, Inc. www.MittRomney.com

Subject: Volunteer for America’s Comeback Team!

From: [email protected]

Sent: Nov. 3, 2012, 8:11 a.m.




Paid for by Romney for President, Inc. www.MittRomney.com

 

Compare variations

Subject: Volunteer for America’s Comeback Team!

From: [email protected]

Sent: Nov. 3, 2012, 8:11 a.m.




Paid for by Romney for President, Inc. www.MittRomney.com



Paid for by Romney for President, Inc. www.MittRomney.com

Non Targeted Super Saturday Paid for by Romney for President, Inc. www.MittRomney.com