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Reverse-Engineering the 2012 Campaign

What does $2,000 mean to you?

 

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I hope you had a lovely holiday and all is well. I'm writing with a quick update on the "fiscal cliff" and how you can get involved.

Right now, President Obama is asking you to think about what $X a year means to you and your family -- because Congress needs to hear it.

The Senate has passed a bill that stops taxes from going up for 98 percent of American families, and asks those who can afford it to pay a little more. If the House follows suit, President Obama is ready to sign it as soon as it hits his desk.

If they fail to do so, a typical middle-class family of four will see their taxes go up by $X in just a few short weeks.

President Obama is asking Congress to do the right thing and act before the New Year, but he needs our help. We've got a good track record here: When we make our voices heard and urge Congress to take action -- whether it's about health care, student loans, Wall Street reform, or "Don't Ask, Don't Tell" -- they listen.

Watch this new video about the President's tax plan, and take a moment to share your story: What does $X a year mean to you and your family?

[url]

For more than 19 months, President Obama campaigned on the idea that if we're going to be successful, every American has to do their part and pay their fair share.

A centerpiece of his platform, and the campaign you built, was that income taxes should not go up on the middle class -- that the responsible way to pay down the deficit, while investing in education, job training, research, and science, is to ask the wealthiest Americans to pay a little more.

None of this is a surprise to anyone in Washington. They heard the same arguments we did -- they paid attention to the campaign, and then they saw a clear majority of voters deliver a verdict on November 6th.

If and when the House passes this bill, 98 percent of American families and 97 percent of small businesses will not see a tax increase.

Your story matters and Congress needs to hear it.

Think about what $X a year can do for you, or your family, or someone you know, and submit it here:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- We've got to make our voices heard in this debate. Share what $X means to you, and then ask your friends and family to do the same:

[url]

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: What does $2,000 mean to you?

From: [email protected]

Sent: Dec. 2, 2012, 4:14 p.m.




I hope you had a lovely holiday and all is well. I'm writing with a quick update on the "fiscal cliff" and how you can get involved.

Right now, President Obama is asking you to think about what $X a year means to you and your family -- because Congress needs to hear it.

The Senate has passed a bill that stops taxes from going up for 98 percent of American families, and asks those who can afford it to pay a little more. If the House follows suit, President Obama is ready to sign it as soon as it hits his desk.

If they fail to do so, a typical middle-class family of four will see their taxes go up by $X in just a few short weeks.

President Obama is asking Congress to do the right thing and act before the New Year, but he needs our help. We've got a good track record here: When we make our voices heard and urge Congress to take action -- whether it's about health care, student loans, Wall Street reform, or "Don't Ask, Don't Tell" -- they listen.

Watch this new video about the President's tax plan, and take a moment to share your story: What does $X a year mean to you and your family?

[url]

For more than 19 months, President Obama campaigned on the idea that if we're going to be successful, every American has to do their part and pay their fair share.

A centerpiece of his platform, and the campaign you built, was that income taxes should not go up on the middle class -- that the responsible way to pay down the deficit, while investing in education, job training, research, and science, is to ask the wealthiest Americans to pay a little more.

None of this is a surprise to anyone in Washington. They heard the same arguments we did -- they paid attention to the campaign, and then they saw a clear majority of voters deliver a verdict on November 6th.

If and when the House passes this bill, 98 percent of American families and 97 percent of small businesses will not see a tax increase.

Your story matters and Congress needs to hear it.

Think about what $X a year can do for you, or your family, or someone you know, and submit it here:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- We've got to make our voices heard in this debate. Share what $X means to you, and then ask your friends and family to do the same:

[url]

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.