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Reverse-Engineering the 2012 Campaign

What you missed this evening

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Sorry you weren't able to join the call with the President tonight.

You came through in a big way by donating $X back in 2008. That's the kind of strong support that helped us win four years ago -- and it's what we need to win this year as well.

Tomorrow we've got a critical fundraising deadline, and we need to answer this question: Will special interests and super PACs decide this election, or will regular Americans?

The President needs you with him today. Please match your 2008 support of $X:

[url]

Over the past few years we've gotten a lot done without much help from the other side. But there's a lot more to do, and winning this election isn't something he can do alone.

Thanks again. It's an honor to have your support.

-Messina

Jim Messina

Campaign Manager

Obama for America

P.S. -- You can listen to the call here.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Subject: What you missed this evening

From: info@barackobama.com

Sent: June 29, 2012, 11:09 p.m.




Sorry you weren't able to join the call with the President tonight.

You came through in a big way by donating $X back in 2008. That's the kind of strong support that helped us win four years ago -- and it's what we need to win this year as well.

Tomorrow we've got a critical fundraising deadline, and we need to answer this question: Will special interests and super PACs decide this election, or will regular Americans?

The President needs you with him today. Please match your 2008 support of $X:

[url]

Over the past few years we've gotten a lot done without much help from the other side. But there's a lot more to do, and winning this election isn't something he can do alone.

Thanks again. It's an honor to have your support.

-Messina

Jim Messina

Campaign Manager

Obama for America

P.S. -- You can listen to the call here.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.