ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Your response right now is critical:

 

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Tomorrow is the biggest fundraising deadline of this campaign so far -- and one of the last.

Your response right now determines how strong our campaign will be in these final 38 days.

It determines how many organizers we can hire to get out the vote, how many ads we can run with our message, and how many field offices we can open.

Thirty-eight days to go -- this is our one shot.

Donate $X or more today and let's head into October with the momentum.

It bears repeating: This deadline requires all of us doing our part because we're choosing to run people-powered campaign, and that's the only way this works.

It's also what sets us apart.

Donate $X or more today before the critical FEC fundraising deadline:

[url]

Forward.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Your response right now is critical:

From: Barack Obama [mailto:[email protected]]

Sent: Sept. 29, 2012, 6:40 a.m.




Tomorrow is the biggest fundraising deadline of this campaign so far -- and one of the last.

Your response right now determines how strong our campaign will be in these final 38 days.

It determines how many organizers we can hire to get out the vote, how many ads we can run with our message, and how many field offices we can open.

Thirty-eight days to go -- this is our one shot.

Donate $X or more today and let's head into October with the momentum.

It bears repeating: This deadline requires all of us doing our part because we're choosing to run people-powered campaign, and that's the only way this works.

It's also what sets us apart.

Donate $X or more today before the critical FEC fundraising deadline:

[url]

Forward.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible