SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. Form 990-EZ filers are not required to complete this part. right arrowAttach to Form 990 or Form 990-EZ. right arrowSee separate instructions.
OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
PLANNED PARENTHOOD ACTION FUND INC
 
Employer identification number

13-3539048
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
 
O'BRIEN MCCONNELL AND PEARSON
1133 19TH STREET NW SUITE 300
 
WASHINGTON, DC20036 		CONSULTING   No 2,895,019 991,807 1,903,212
 
MR STRATEGIC SERVICES INC
1901 L STREET NW STE 800
 
WASHINGTON, DC20036 		CONSULTING   No 727,440 61,357 666,083
 
TELEFUND
PO BOX 2366
 
DENVER, CO802012366 		TELEMARKETING   No 514,319 303,199 211,120
 
GRASSROOTS CAMPAIGNS INC
1321 15TH ST SUITE 100
 
DENVER, CO80202 		TELEMARKETING   No 329,651 852,108 -522,457
 
INTEGRAL RESOURCES INC
1972 MASSACHUSETTS AVENUE
 
CAMBRIDGE, MA02140 		TELEMARKETING   No 225,730 220,502 5,228
 
THE SHARE GROUP
73 CHAPEL STREET
 
NEWTON, MA02458 		TELEMARKETING   No 173,587 53,479 120,108
 
ARIA COMMUNICATIONS CORP
717 WEST ST GERMAIN ST
 
ST CLOUD, MN56301 		TELEMARKETING   No 41,412 10,477 30,935
 
DONOR SERVICES GROUP
6715 SUNSET BLVD
 
LOS ANGELES, CA90028 		TELEMARKETING   No 36,517 8,291 28,226
             
             
Total .................right arrow 4,943,675 2,501,220 2,442,455
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY
For Paperwork Reduction Act Notice, see the Instructions for Form 990or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2012
Page 2
Schedule G (Form 990 or 990-EZ) 2012
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.
(a) Event #1

SEX,POLITICS & COCKTAILS
(event type) 		(b) Event #2

INAUGURATION
(event type) 		(c) Other events

 
(total number) 		(d) Total events
(add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 60,950 37,500   98,450
2 Less: Contributions . . 60,950 37,500   98,450
3 Gross income (line 1
minus line 2) . . . 		       
VerticalDirectExpenses 4 Cash prizes . . .        
5 Noncash prizes . .        
6 Rent/facility costs . . 14,486 14,000   28,486
7 Food and beverages . 14,486 12,101   26,587
8 Entertainment . . .        
9 Other direct expenses .        
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 55,073
11 Net income summary. Combine line 3, column (d), and line 10. .......... right arrow -55,073
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2012
Page 3
Schedule G (Form 990 or 990-EZ) 2012
Page 3
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ..........................
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Complete this part to provide the explanations required by Part I, line 2b, columns (iii) and (v), and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also complete this part to provide any additional information (see instructions).
Identifier Return Reference Explanation
AMOUNTS PAID TO SELECT FUNDRAISERS PART 1, QUESTION 2B ACTIVITIES PROVIDED BY GRASSROOTS CAMPAIGN INC. RESULTED IN A CURRENT YEAR LOSS BUT SECURED FUTURE DONORS.
LINE 24 B - OTHER PROFESSIONAL FUNDRAISER FEES FORM 990, PART IX STATEMENT OF FUNCTIONAL EXPENSES IN ADDITION TO PROFESSIONAL FUNDRAISER EXPENSES INCLUDED IN LINE 11E AND 11G, $871,365 OF OTHER REIMBURSED EXPENSES WERE PAID DIRECTLY TO PROFESSIONAL FUNDRAISERS FOR PRINTING ($231,548), POSTAGE ($399,164), MAILHOUSE COSTS ($145,682), LIST USAGE ($88,893) AND MISCELLANEOUS EXPENSES ($6,078).
Schedule G (Form 990 or 990-EZ) 2012
Additional Data


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