SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. Form 990-EZ filers are not required to complete this part. right arrowAttach to Form 990 or Form 990-EZ. right arrowSee separate instructions.
OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
DEPAUW UNIVERSITY
 
Employer identification number

35-0869045
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.
(i) Name and address of individual
or entity (fundraiser)
(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity
(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i)
(vi) Amount paid to
(or retained by)
organization
Yes No
 
BENTZ WHALEY FLESSNER & ASSOCIATES INC
7251 OHMS LANE
 
MINNEAPOLIS, MN55439
CAMPAIGN COUNSEL   No 0 392,849 -392,849
 
RUFFALOCODY LLC
PO BOX 3018
 
CEDAR RAPIDS, IA524063018
ANNUAL FUND SUPPORT   No 448,331 107,072 341,259
             
             
             
             
             
             
             
             
Total .................right arrow 448,331 499,921 -51,590
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
AK, AR, CA, CT, FL, GA, ID, IN, IA, MD, MS, MO, MT, NV, NH, NJ, NM, NY, NC, ND, OK, OR, TN, TX, WA, WV, WI
For Paperwork Reduction Act Notice, see the Instructions for Form 990or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2012
Page 2
Schedule G (Form 990 or 990-EZ) 2012
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.
(a) Event #1

 
(event type)
(b) Event #2

 
(event type)
(c) Other events

 
(total number)
(d) Total events
(add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . .        
2 Less: Contributions . .        
3 Gross income (line 1
minus line 2) . . .
       
VerticalDirectExpenses 4 Cash prizes . . .        
5 Noncash prizes . .        
6 Rent/facility costs . .        
7 Food and beverages .        
8 Entertainment . . .        
9 Other direct expenses .        
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow  
11 Net income summary. Combine line 3, column (d), and line 10. .......... right arrow  
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo
(c) Other gaming (d) Total gaming (add col.(a) through col.(c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2012
Page 3
Schedule G (Form 990 or 990-EZ) 2012
Page 3
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ..........................
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Complete this part to provide the explanations required by Part I, line 2b, columns (iii) and (v), and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also complete this part to provide any additional information (see instructions).
Identifier Return Reference Explanation
AMOUNT PAID TO FUNDRAISER SCHEDULE G, PART I, LINE 2B(V) AMOUNT PAID TO RUFFALOCODY, LLC INCLUDES COSTS ASSOCIATED WITH THE SOFTWARE, HARDWARE, PROFESSIONAL STAFFING, DATA PROCESSING AND FUNDRAISING EXPERTISE FOR THE SCHOOL'S PHONATHON/CALL CENTER.
GROSS RECIEPTS FROM ACTIVITY SCHEDULE G, PART I, LINE 2B(IV) DURING THE YEAR DEPAUW UNIVERSITY RAISED OVER $87 MILLION IN CONTRIBUTIONS AS PART OF THE UNIVERSITY'S ONGOING CAMPAIGN FUNDRAISING EFFORTS. BENTZ WHALEY FLESSNER & ASSOCIATES, INC. ("BWF") PROVIDES FUNDRAISING CONSULTING SERVICES TO THE UNIVERSITY. HOWEVER, BWF DOES NOT PERFORM SPECIFIC FUNDRAISING ACTIVITIES OR SOLICITATIONS ON BEHALF OF THE UNIVERSITY; THUS, THE AMOUNT OF CONTRIBUTIONS RECEIVED ATTRIBUTABLE TO BWF'S SERVICES CANNOT BE REASONABLY DETERMINED.
Professional fundraising services vs expense payments or reimbursements. Schedule G, Part I, Line 2b BENTZ WHALEY FLESSNER & ASSOCIATES, INC.-IN ADDITION TO CHARGES FOR PROFESSIONAL FEES, THE AGREEMENT PROVIDES FOR THE PAYMENT OF OUT-OF-POCKET EXPENSES INCURRED IN PERFORMING SERVICES SUCH AS TRAVEL COSTS, LONG-DISTANCE TELEPHONE CHARGES, ADMINISTRATIVE SUPPORT, RESEARCH TOOLS, PHOTOCOPYING, POSTAGE, ETC. THESE FEES ARE INCLUDED IN THE AMOUNT REPORTED IN SCHEDULE G, PART I, COLUMN (V). INVOICES ARE ITEMIZED IN ORDER FOR THE UNIVERSITY TO DISTINGUSH PAYMENTS FOR PROFESSIONAL FUNDRAISING SERVICES FROM EXPENSE PAYMENTS AND REIMBURSEMENTS.;
Schedule G (Form 990 or 990-EZ) 2012
Additional Data


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