SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
MediumBullet Information about Schedule O (Form 990 or 990-EZ) and its instructions is at
www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public
Inspection
Name of the organization
Fernbank Inc
 
Employer identification number

58-6028607
Return Reference Explanation
Part VI, Section A, Question 2 Two trustees are serving as co-directors in an investment company.
Part VI, Section A, Question 11b As stated in the Finance & Audit Committee Charter adopted on August 3, 2006, the Form 990 is reviewed by the Finance & Audit Committee, a sub-committee of the Board of Trustees prior to filing with the IRS. The review was conducted by the Finance Committee. A complete copy of the Form 990 was made available on the Museum's web site and a link was provided to each Board Trustee.
Part VI, Section B, Question 12c A full copy of the Conflict of Interest Statement is provided to each Trustee at the first board meeting of the year. Each Trustee is required to sign an acknowledgement of receipt and return it to the Museum. A control list is maintained to ensure all acknowledgements are returned. The Museum recognizes a conflict of interest as occurring when an interested person defined as any trustee, principal officer or member of a committee with board-delegated powers has a direct or indirect financial interest or compensation arrangement through business, investment or family. Compensation includes direct and indirect remuneration as well as gifts or favors that are substantial in nature. All potential conflicts are reviewed by a committee of the board to determine whether the transaction or arrangement is in the Museum's best interest and for its own benefit and whether the transaction is fair and reasonable to the Museum and shall make its decision as to whether to enter into the transaction or arrangement in conformity with such determination. If the board committee determines a conflict of interest does exist, it shall take appropriate disciplinary and corrective action.
Part VI, Section B, Question 15a Compensation for the President/CEO is determined by the Executive Committee of the Board of Trustees. Compensation and benefit information is gathered from human resource consultants pertaining to both museums of comparable size and nature and other regional cultural institutions. The information is reviewed by the Executive Committee and a compensation package is developed and approved. The minutes of the Executive Committee reflect the process observed in determining the compensation arrangement under signed contract through December 31, 2017.
PART VI, SECTION B, QUESTION 15B All other officers' compensation is determined in a similar process as to that of the President/CEO; however, the process is performed by Human Resources Staff and all other officers are not under contract.
Part VI, Section C, Question 19 The Museum's governing documents including Fernbank's Charter and Articles of Incorporation, its mission statement and strategic plan, ethics policy, collections policy, privacy policy, gift policy, investment policy, endowment policy, conflict of interest policy, whistle blower policy, and finance committee charter are available upon request through the Finance Department at 767 Clifton Road, NE, Atlanta, Georgia, 30307 for a nominal fee. The Museum's audited financial statements and current Form 990 are available on-line through the Museum's web site.
Form 990, Part III, Question 4a Exhibitions and Films: In 2013, Fernbank Museum presented two special exhibitions, Extreme Mammals and Marco Polo: Man or Myth. Additionally, the Museum hosted nearly a dozen films in its IMAX Theatre, including the new films Titans of the Ice Age, Flight of the Butterflies, Hidden Universe and Penguins. In 2013, Fernbank presented the fourth annual Winter Wonderland: Celebrations & Traditions Around the World, a festive holiday exhibition which serves as a unique presentation of cross-cultural symbolism bolstered by vibrant enrichment programs on the weekends. Through these interactive exhibits and thought-provoking films, Fernbank introduces visitors to cultures around the globe and highlights important environmental issues facing the world today to encourage a deeper understanding of our planet and the human discourse.
Form 990, Part III, Question 4b Educational Programs: The Museum is committed to offering the highest quality educational programming designed to complement the visitor's experience at the Museum as well as in-school learning. Programs are designed for a variety of audiences including families, children and school children. In 2013, Fernbank Museum offered more than 500 exploratory science classes and delivered enhanced, on-site laboratory and classroom programs to roughly 15,000 of the 60,000 students who visited as part of a field trip. All Museum programs, exhibitions and films are designed to meet or exceed state and national standards, enhancing the curriculum and partnering with teachers to bring science to life through hands-on experiences. Additionally, the Museum presented two signature environmental programs, UrbanWatch Atlanta and City Scientists, serving schools with a focus on students from underserved populations. Fernbank's UrbanWatch program connects middle and high school students with nature and biodiversity through an immersive ecology experience in Fernbank Forest and across the Museum campus. The program focuses on the importance of native plant species, biodiversity and healthy ecosystems providing Title 1 students the opportunity to actively participate in a restoration project on the Museum campus. City Scientists, an after-school program, serves 300 3rd, 4th and 5th graders attending Atlanta's Title I schools. This highly interactive program introduces underserved students to regional ecology, geology and natural history themes, providing them with meaningful challenges in education and the enhanced foundation to perform well in science. For families and children, the Museum offers Excellent Experiments, Weekend Wonders, Live Animal Encounters, Family Exploration Days, Nature Walks and more. These programs provide visitors with new experiences every time they visit, allowing them to delve deeper into themes presented throughout the Museum at age-appropriate levels.
Form 990, Part III, Question 4c Strategic Initiatives: Fernbank's strategic plan calls for the Museum to fulfill on its unique environmental legacy in its preservation and stewardship of Fernbank Forest, as well as how to leverage the entire campus in Fernbank's mission to foster a deeper connection to the natural world. In 2013, the Museum began work to bring the plans identified through its Campus and Forest Stewardship Plans to fruition with necessary preparations for future design and implementation phases. Initial fundraising efforts began to support the restoration of Fernbank Forest and to introduce new guest experiences elsewhere on the campus. These plans will inform longer term initiatives at the Museum.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2013

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