SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ.
right arrowInformation about Schedule G (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2014
Open to Public Inspection
Name of the organization
NATURE CONSERVANCY
 
Employer identification number

53-0242652
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.


(i) Name and address of individual
or entity (fundraiser)
(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity
(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i)
(vi) Amount paid to
(or retained by)
organization
Yes No
 
GiveBridge (fka Fundraising Initiatives Inc)
489 Queen Street East
Suite 301
Toronto, Ontario
CAM5A1V1
Professional Fundraiser: Provide solicitation campaign services and fact to face acquisition. Yes   1,317,234 3,211,149 -1,893,915
 
Russ Reid
1615 L Street NW
Suite 1000
Washington, DC20036
Professional Fundraising Counsel: Provide creative design and results analysis for execution of the multi-channel direct response fundraising programs.   No 0 895,298 -895,298
 
Donor Services Group
6715 Sunset Blvd
 
Los Angeles, CA90028
Professional Fundraiser: Design and implement an on-going program of cultivation, stewardship and solicitations to current, former and new TNC supporters to renew or continue support. Yes   1,400,410 514,476 885,934
 
True North
630 Third Avenue
 
New York, NY10017
Professional Fundraising Counsel: Assist TNC in accomplishing its objectives for digital acquisition and developing a diversification strategy.   No 0 399,998 -399,998
 
Grassroots Camaigns Inc
186 Lincoln Street
Suite 100
Boston, MA02111
Professional Fundraiser: Citizen outreach campaign to educate public, build brand and visibility, raise membership funds and engage citizens in campaigns and public education efforts. Door-to-door and site based canvassing. Yes   506,399 381,881 124,518
 
Strategic Fundraising Inc
7800 North 3rd Street
Suite 900
Saint Paul, MN55128
Professional Fundraiser: Design and implement an on-going program of cultivation, stewardship and solicitations to current, former nd new TNC supporters to renew or continue support. Yes   307,028 345,921 -38,893
 
Donald Campbell & Company
One East Wacker Drive
Suite 3350
Chicago, IL60601
Professional Fundraising Consultant: Provide campaign planning study, information review and analysis.   No 0 260,080 -260,080
 
Resource & Event Management Ltd
232 Madison Avenue
Suite 1407
New York, NY10016
Professional Fundraiser: Plan and organize fundraising for NYC galas.   No 0 125,000 -125,000
 
Like Minds
PO Box 250
 
Andes, NY13731
Professional Fundraiser: Liaison for philanthropy related issues, work with staff, engage and educate Board and donor prospects, plan and recommend philanthropy operations and stewardship of existing donors. Yes   232,707 118,099 114,608
 
Public Outreach Fundraising
1511 3rd Avenue
Suite 788
Seattle, WA98101
Professional Fundraiser: Canvassing campaign which will consist of individual outreach campaigns to educate public about TNC issues, build brand, visibility, and membership. Yes   159,558 102,391 57,167
Total . . . . . . . . . . . . . . . . . . . . right arrow 3,923,336 6,354,293 -2,430,957
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
All States
For Paperwork Reduction Act Notice, see the Instructions for Form 990or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2014
Page 2
Schedule G (Form 990 or 990-EZ) 2014
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.




VerticalRevenue
(a) Event #1

 
(event type)
(b) Event #2

 
(event type)
(c) Other events

36
(total number)
(d) Total events
(add col. (a) through col. (c))

1

Gross receipts . . . . .

630,673

597,561

1,197,220

2,425,454

2

Less: Contributions . . . .

518,357

486,687

1,034,204

2,039,248
3 Gross income (line 1 minus
line 2) . . . . . .

112,316

110,874

163,016

386,206



VerticalDirectExpenses
4 Cash prizes . . . . . 0 0 0 0
5 Noncash prizes . . . . 0 0 0 0
6 Rent/facility costs . . . . 0 0 0 0
7 Food and beverages . . . 0 0 0 0
8 Entertainment . . . . 0 0 0 0
9 Other direct expenses . . . 445,206 72,437 521,039 1,038,682
10 Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . . right arrow 1,038,682
11 Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . . right arrow -652,476
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue
(a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo
(c) Other gaming (d) Total gaming (add col.(a) through col.(c))

1

Gross revenue . . . . .

 

 

 

 
VerticalDirectExpenses

2

Cash prizes . . . . .

 

 

 

 

3

Noncash prizes . . . .

 

 

 

 

4

Rent/facility costs . . . .

 

 

 

 

5

Other direct expenses . . .

445,206

72,437

521,039

1,038,682


6


Volunteer labor . . . .
%
%
%


7

Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow

 

8

Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow

 

9
Enter the state(s) in which the organization conducts gaming activities:
a
Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2014
Page 3
Schedule G (Form 990 or 990-EZ) 2014
Page 3
11
Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? . . . . . . . . . . . . . . . . .
13
Indicate the percentage of gaming activity conducted in:
a
The organization's facility . . . . . . . . . . . . . . . . . .
13a
%
b
An outside facility . . . . . . . . . . . . . . . . . . . .
13b
%
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? . . . . . . . . . . . . . . . . . . . . . . . .
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? . . . . . . . . . . . . . . . . . . .
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v), and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also complete this part to provide any additional information (see instructions).
Return Reference Explanation
Schedule G, Part I, Line 2b For all professional fundraising contracts, contractor may receive checks, cash or credit card information only for direct deposit into the Nature Conservancy's account.
Schedule G (Form 990 or 990-EZ) 2014
Additional Data


Software ID: 14000267
Software Version: v1.00