TY 2017 Form 990 Schedule G

efile Public Visual Render ObjectId: 201813189349307566 - Submission: 2018-11-14 TIN: 94-2816342

SCHEDULE G (Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service

Supplemental Information Regarding
Fundraising or Gaming Activities

Complete if the organization answered "Yes" on Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrow

Attach to Form 990 or Form 990-EZ.
right arrow

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2017

Open to Public Inspection

Name of the organization
EDUCATIONAL MEDIA FOUNDATION

Employer identification number

94-2816342

Part I

Fundraising Activities. Complete if the organization answered "Yes" on Form 990, Part IV, line 17.

Form 990-EZ filers are not required to complete this part.

Indicate whether the organization raised funds through any of the following activities. Check all that apply.

a	Mail solicitations	e	Solicitation of non-government grants
b	Internet and email solicitations	f	Solicitation of government grants
c	Phone solicitations	g	Special fundraising events
d	In-person solicitations

Did the organization have a written or oral agreement with any individual (including officers, directors, trustees

or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?

YesNo

If "Yes," list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.

(i) Name and address of individual or entity (fundraiser)		(ii) Activity	(iii) Did fundraiser have custody or control of contributions?		(iv) Gross receipts from activity	(v) Amount paid to (or retained by) fundraiser listed in col. (i)	(vi) Amount paid to (or retained by) organization
			Yes	No
	DUNHAM SHAREMEDIA LLC DBA SHAREMEDIA SERVICES 6505 W PARK BLVD SUITE 306 508 PLANO, TX75093	PLEDGE DRIVE COACHING		No	32,047,828	346,178	31,701,650
	RJ DUNHAM & COMPANY INC 6111 W PLANO PARKWAY SUITE 2700 PLANO, TX75093	DIRECT MAIL APPEALS		No	2,507,528	79,016	2,428,512








Total . . . . . . . . . . . . . . . . . . . .					34,555,356	425,194	34,130,162

List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.

AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.

Cat. No. 50083H

Schedule G (Form 990 or 990-EZ) 2017

Page 2

Schedule G (Form 990 or 990-EZ) 2017

Page 2

Part II

Fundraising Events. Complete if the organization answered "Yes" on Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.

		(a) Event #1 (event type)	(b) Event #2 (event type)	(c) Other events (total number)	(d) Total events (add col. (a) through col. (c))
1	Gross receipts . . . . .
2	Less: Contributions . . . .
3	Gross income (line 1 minus line 2) . . . . . .

4	Cash prizes . . . . .
5	Noncash prizes . . . .
6	Rent/facility costs . . . .
7	Food and beverages . . .
8	Entertainment . . . .
9	Other direct expenses . . .
10	Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . .
11	Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . .

Part III

Gaming. Complete if the organization answered "Yes" on Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.

		(a) Bingo	(b) Pull tabs/Instant bingo/progressive bingo	(c) Other gaming	(d) Total gaming (add col.(a) through col.(c))
1	Gross revenue . . . . .

2	Cash prizes . . . . .
3	Noncash prizes . . . .
4	Rent/facility costs . . . .
5	Other direct expenses . . .

Volunteer labor . . . .

	Yes %
	No

	Yes %
	No

	Yes %
	No

Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow

Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow

Enter the state(s) in which the organization conducts gaming activities:

Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .

YesNo

If "No," explain:

10a

Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .

YesNo

If "Yes," explain:

Schedule G (Form 990 or 990-EZ) 2017

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Schedule G (Form 990 or 990-EZ) 2017

Page 3

Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .

YesNo

Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity

formed to administer charitable gaming? . . . . . . . . . . . . . . . . .

YesNo

Indicate the percentage of gaming activity conducted in:

The organization's facility . . . . . . . . . . . . . . . . . .

13a

An outside facility . . . . . . . . . . . . . . . . . . . .

13b

Enter the name and address of the person who prepares the organization's gaming/special events books and records:

Name

Address

15a

Does the organization have a contract with a third party from whom the organization receives gaming

revenue? . . . . . . . . . . . . . . . . . . . . . . . .

YesNo

If "Yes," enter the amount of gaming revenue received by the organization right arrow

$ and the

amount of gaming revenue retained by the third party right arrow

$ .

If "Yes," enter name and address of the third party:

Name

Address

Gaming manager information:

Name

Gaming manager compensation right arrow

Description of services provided right arrow

Director/officer Employee Independent contractor

Mandatory distributions:

Is the organization required under state law to make charitable distributions from the gaming proceeds to

retain the state gaming license? . . . . . . . . . . . . . . . . . . .

YesNo

Enter the amount of distributions required under state law distributed to other exempt organizations or spent

in the organization's own exempt activities during the tax year right arrow

Part IV

Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v); and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also provide any additional information (see instructions).

Return Reference	Explanation
SCHEDULE G, PART I, LINE 2B, COLUMN (V)	(1) DUNHAM SHAREMEDIA LLC WAS PAID $383,277 FOR THE PERFORMANCE OF CONSULTING WORK IN CONNECTION WITH EMF FUNDRAISING EFFORTS. THEIR ROLE CENTERS AROUND ON-AIR COACHING DURING PLEDGE DRIVES. DUNHAM SHAREMEDIA LLC WAS COMPENSATED FOR THEIR PROFESSIONAL SERVICES AND TRAVEL RELATED EXPENSES WERE REIMBURSED. THE AMOUNT DISCLOSED IN FORM 990, SCHEDULE G, PART I, LINE 2(B)(V) REPRESENTS DUNHAM SHAREMEDIA LLC'S TOTAL BILLINGS REDUCED BY THE TRAVEL EXPENSE REIMBURSEMENT. (2) R.J. DUNHAM & COMPANY, INC. WAS PAID $174,626 FOR THE PERFORMANCE OF DIRECT MAIL APPEALS CONSULTING WORK IN CONNECTION FOR EMF FUNDRAISING EFFORTS. THEIR ROLE CENTERED AROUND DIRECT MAIL APPEALS INCLUDING PRE-PLEDGE DRIVE MAILINGS. THERE ARE OTHER MAILINGS SUCH AS YEAR END AND SUMMER CAMPAIGNS AND A K-LOVE NEWSLETTER. R.J. DUNHAM & COMPANY, INC. WAS COMPENSATED FOR THEIR PROFESSIONAL SERVICES AND TRAVEL RELATED EXPENSES WERE REIMBURSED. THE AMOUNT DISCLOSED IN FORM 990, SCHEDULE G, PART I, LINE 2(B)(V) REPRESENTS R.J. DUNHAM & COMPANY, INC.'S TOTAL BILLINGS REDUCED BY THE REIMBURSEMENTS FOR TRAVEL, PRINTING AND MAILING SERVICES. EMF DID NOT HAVE ANY ARRANGEMENTS WITH FUNDRAISERS UNDER WHICH IT MADE PAYMENTS EXCLUSIVELY FOR FUNDRAISING ADMINISTRATIVE EXPENSES BUT NOT FOR PROFESSIONAL FUNDRAISING SERVICES. EMF DOES NOT ENGAGE IN GAMING ACTIVITY. GROSS RECEIPTS FROM FUNDRAISING ACTIVITY WERE DETERMINED USING DATA ACCUMULATED DURING OUR SEMI-ANNUAL PLEDGE DRIVES, DURING WHICH THE ORGANIZATION LISTED PROVIDED "PROFESSIONAL SERVICES".

Return Reference

Explanation

SCHEDULE G, PART I, LINE 2B, COLUMN (V)

(1) DUNHAM SHAREMEDIA LLC WAS PAID $383,277 FOR THE PERFORMANCE OF CONSULTING WORK IN CONNECTION WITH EMF FUNDRAISING EFFORTS. THEIR ROLE CENTERS AROUND ON-AIR COACHING DURING PLEDGE DRIVES. DUNHAM SHAREMEDIA LLC WAS COMPENSATED FOR THEIR PROFESSIONAL SERVICES AND TRAVEL RELATED EXPENSES WERE REIMBURSED. THE AMOUNT DISCLOSED IN FORM 990, SCHEDULE G, PART I, LINE 2(B)(V) REPRESENTS DUNHAM SHAREMEDIA LLC'S TOTAL BILLINGS REDUCED BY THE TRAVEL EXPENSE REIMBURSEMENT. (2) R.J. DUNHAM & COMPANY, INC. WAS PAID $174,626 FOR THE PERFORMANCE OF DIRECT MAIL APPEALS CONSULTING WORK IN CONNECTION FOR EMF FUNDRAISING EFFORTS. THEIR ROLE CENTERED AROUND DIRECT MAIL APPEALS INCLUDING PRE-PLEDGE DRIVE MAILINGS. THERE ARE OTHER MAILINGS SUCH AS YEAR END AND SUMMER CAMPAIGNS AND A K-LOVE NEWSLETTER. R.J. DUNHAM & COMPANY, INC. WAS COMPENSATED FOR THEIR PROFESSIONAL SERVICES AND TRAVEL RELATED EXPENSES WERE REIMBURSED. THE AMOUNT DISCLOSED IN FORM 990, SCHEDULE G, PART I, LINE 2(B)(V) REPRESENTS R.J. DUNHAM & COMPANY, INC.'S TOTAL BILLINGS REDUCED BY THE REIMBURSEMENTS FOR TRAVEL, PRINTING AND MAILING SERVICES. EMF DID NOT HAVE ANY ARRANGEMENTS WITH FUNDRAISERS UNDER WHICH IT MADE PAYMENTS EXCLUSIVELY FOR FUNDRAISING ADMINISTRATIVE EXPENSES BUT NOT FOR PROFESSIONAL FUNDRAISING SERVICES. EMF DOES NOT ENGAGE IN GAMING ACTIVITY. GROSS RECEIPTS FROM FUNDRAISING ACTIVITY WERE DETERMINED USING DATA ACCUMULATED DURING OUR SEMI-ANNUAL PLEDGE DRIVES, DURING WHICH THE ORGANIZATION LISTED PROVIDED "PROFESSIONAL SERVICES".

Schedule G (Form 990 or 990-EZ) 2017

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