SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" on Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ.
right arrowGo to www.irs.gov/Form990 for instructions and the latest information.
OMB No. 1545-0047
2019
Open to Public Inspection
Name of the organization
THE NATURE CONSERVANCY
 
Employer identification number

53-0242652
Part I
Fundraising Activities.Complete if the organization answered "Yes" on Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the 10 highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.


(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
 
THE COMPASS GROUP
2251 EISENHOWER AVE SUITE 1916
 
ALEXANDRIA, VA22314 		CAMPAIGN CONSULTING, PLANNING, TRAINING AND STRATEGIC SUPPOR   No 14,862,792 594,415 14,268,377
 
NEW CANVASSING EXPERIENCE
1812 MAIN ST
 
BASTROP, TX78602 		FACE-TO-FACE FUNDRAISING SERVICES FOR TNC TO ACQUIRE NEW DON Yes   2,577,151 1,645,588 931,563
 
PERSONAL FUNDRAISING SERVICES LLC
10 S RIVERSIDE PLAZA SUITE 875 PM
 
CHICAGO, IL60606 		FACE-TO-FACE AND TELEMARKETING FUNDRAISING SERVICES Yes   2,291,297 2,776,627 -485,330
 
DONOR SERVICES GROUP
1200 WILSHIRE BLVDSUITE 650
 
LOS ANGELES, CA90017 		TELEMARKETING FUNDRAISING SERVICES TO REINSTATE LAPSED DONOR Yes   1,585,431 482,609 1,102,822
 
ASCENTA GROUP (FORMERLY APPCO)
315 W 36TH STLEVEL 10
 
NEW YORK, NY10018 		FACE-TO-FACE AND TELEMARKETING FUNDRAISING SERVICES Yes   975,712 1,323,608 -347,896
 
UP FUNDRAISING
550 QUEEN ST E
 
TORONTO,  
CAM5A 1V2 		FACE-TO-FACE AND TELEMARKETING FUNDRAISING SERVICES   No 796,928 822,660 -25,732
 
3SIXTY FUNDRAISING LLC CO WEWORK
33 IRVING PL
 
NEW YORK, NY10003 		FACE-TO-FACE AND TELEMARKETING FUNDRAISING SERVICES Yes   653,765 1,023,461 -369,696
 
TALLWAVE LLC
4110 N SCOTTSDALE RD SUITE 300
 
SCOTTSDALE, AZ85251 		PROFESSIONAL FUNDRAISING COUNSEL AND PAID MEDIA MANAGEMENT S   No 0 3,991,644 -3,991,644
 
M&R STRATEGIC SERVICES INC
1101 CONNECTICUT AVE NW SUITE 700
 
WASHINGTON, DC20036 		PROFESSIONAL FUNDRAISING COUNSEL SERVICES   No 0 257,966 -257,966
 
KEVIN FOX AND ASSOCIATES LLC DBA FOX ADVANCEMENT
807 BROADWAY ST NE 250
 
MINNEAPOLIS, MN55413 		CAMPAIGN CONSULTING AND PLANNING SERVICES FOR MINNESOTA   No 0 148,800 -148,800
Total . . . . . . . . . . . . . . . . . . . . right arrow 23,743,076 13,067,378 10,675,698
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2019
Page 2
Schedule G (Form 990 or 990-EZ) 2019
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" on Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.









VerticalRevenue
(a) Event #1

NEW YORK DINNER DANCE
(event type) 		(b) Event #2

GEORGIA EARTH DAY EVENT
(event type) 		(c) Other events

8
(total number) 		(d) Total events
(add col. (a) through col. (c))

1
Gross receipts . . . . .
102,012
82,532
297,138
481,682

2
Less: Contributions . . . .
67,467
73,232
207,076
347,775
3 Gross income (line 1 minus
line 2) . . . . . .
34,545
9,300
90,062
133,907



VerticalDirectExpenses
4 Cash prizes . . . . .        
5 Noncash prizes . . . .        
6 Rent/facility costs . . . .        
7 Food and beverages . . .        
8 Entertainment . . . .        
9 Other direct expenses . . . 102,012 42,902 303,376 448,290
10 Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . . right arrow 448,290
11 Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . . right arrow -314,383
Part III
Gaming. Complete if the organization answered "Yes" on Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue
(a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))

1
Gross revenue . . . . .
 
 
 
 
VerticalDirectExpenses

2
Cash prizes . . . . .
 
 
 
 

3
Noncash prizes . . . .
 
 
 
 

4
Rent/facility costs . . . .
 
 
 
 

5
Other direct expenses . . .
 
 
 
 


6

Volunteer labor . . . .
%
%
%


7
Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow
 

8
Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow
 

9
Enter the state(s) in which the organization conducts gaming activities:
a
Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2019
Page 3
Schedule G (Form 990 or 990-EZ) 2019
Page 3
11
Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? . . . . . . . . . . . . . . . . .
13
Indicate the percentage of gaming activity conducted in:
a
The organization's facility . . . . . . . . . . . . . . . . . .
13a
%
b
An outside facility . . . . . . . . . . . . . . . . . . . .
13b
%
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? . . . . . . . . . . . . . . . . . . . . . . . .
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? . . . . . . . . . . . . . . . . . . .
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v); and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also provide any additional information. See instructions.
Return Reference Explanation
Schedule G (Form 990 or 990-EZ) 2019
Additional Data


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