SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" on Form 990, Part IV, line 33, 34, 35b, 36, or 37.
MediumBulletAttach to Form 990.
MediumBullet Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047
2021
Open to Public Inspection
Name of the organization
THE POYNTER INSTITUTE FOR MEDIA STUDIES
INC
Employer identification number

59-1630423
Part I
Identification of Disregarded Entities. Complete if the organization answered "Yes" on Form 990, Part IV, line 33.
(a)
Name, address, and EIN (if applicable) of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income


 		(e)
End-of-year assets


 		(f)
Direct controlling
entity










Part II
Identification of Related Tax-Exempt Organizations. Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section


 		(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled entity?
Yes No
(1)TAMPA BAY TIMES FUND INC
490 FIRST AVE S

ST PETERSBURG,FL33701
59-6142547 		CHARITABLE FL 501(C)(3) PF N/A
 
No
(2)THE POYNTER INSTITUTE FOUNDATION
801 THIRD ST S

ST PETERSBURG,FL33701
45-5630160 		SUPPORTING FL 501(C)(3) LINE 12A, I THE POYNTER INSTITUTE FOR MEDIA STUDIES INC
 
Yes
 










For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2021
Page 2
Schedule R (Form 990) 2021
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership. Complete if the organization answered "Yes" on Form 990, Part IV, line 34, because it had one or more related organizations treated as a partnership during the tax year.
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V-UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust. Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.
(a)
Name, address, and EIN of
related organization
 		(b)
Primary activity
 		(c)
Legal
domicile
(state or foreign
country)
 		(d)
Direct controlling
entity
 		(e)
Type of entity
(C corp, S corp,
or trust) 		(f)
Share of total income
 		(g)
Share of end-of-year
assets
 		(h)
Percentage
ownership
 		(i)
Section 512(b)(13) controlled entity?
Yes No
(1) TIMES HOLDING COMPANY

490 FIRST AVE S
ST PETERSBURG,FL33701
59-6068199 		HOLDING CO FL THE POYNTER INSTITUTE FOR MEDIA STUDIES INC
  		C 71,468,662 21,912,429 100.000 % Yes  
(2) TIMES PUBLISHING COMPANY

490 FIRST AVE S
ST PETERSBURG,FL33701
59-0482470 		MEDIA CO FL TIMES HOLDING COMPANY
  		C     100.000 % Yes  
(3) TREND MAGAZINES INC

490 FIRST AVE S
ST PETERSBURG,FL33701
59-1057320 		PERIODICAL FL TIMES PUBLISHING COMPANY
  		C     100.000 % Yes  
(4) TAMPA BAY NEWSPAPERS INC

9911 SEMINOLE BLVD
SEMINOLE,FL33772
59-3447974 		NEWSPAPERS FL TIMES HOLDING COMPANY
  		C     100.000 % Yes  
(5) TIMES MEDIA SERVICES INC

490 FIRST AVE S
ST PETERSBURG,FL33701
26-2792852 		PERIODICAL FL TIMES HOLDING COMPANY
  		C     100.000 % Yes  
(6) TAMPA MEDIA GROUP LLC

202 SOUTH PARKER STREET
TAMPA,FL33606
46-2419106 		MEDIA CO FL TIMES PUBLISHING COMPANY
  		C     100.000 % Yes  


Schedule R (Form 990) 2021
Page 3
Schedule R (Form 990) 2021
Page 3
Part V
Transactions With Related Organizations. Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35b, or 36.
Note. Complete line 1 if any entity is listed in Parts II, III, or IV of this schedule.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest, (ii) annuities, (iii) royalties, or (iv) rent from a controlled entity .....................
1a
 
No
b Gift, grant, or capital contribution to related organization(s) ............................
1b
 
No
c Gift, grant, or capital contribution from related organization(s) ............................
1c
 
No
d Loans or loan guarantees to or for related organization(s) ............................
1d
Yes
 
e Loans or loan guarantees by related organization(s) ............................
1e
 
No
f Dividends from related organization(s) ............................
1f
 
No
g Sale of assets to related organization(s) ............................
1g
 
No
h Purchase of assets from related organization(s) ............................
1h
 
No
i Exchange of assets with related organization(s) ............................
1i
 
No
j Lease of facilities, equipment, or other assets to related organization(s) .......................
1j
 
No
k Lease of facilities, equipment, or other assets from related organization(s) ......................
1k
 
No
l Performance of services or membership or fundraising solicitations for related organization(s) .....................
1l
Yes
 
m Performance of services or membership or fundraising solicitations by related organization(s) .................
1m
Yes
 
n Sharing of facilities, equipment, mailing lists, or other assets with related organization(s) ...................
1n
Yes
 
o Sharing of paid employees with related organization(s) ............................
1o
 
No
p Reimbursement paid to related organization(s) for expenses ............................
1p
Yes
 
q Reimbursement paid by related organization(s) for expenses ............................
1q
 
No
r Other transfer of cash or property to related organization(s) ............................
1r
 
No
s Other transfer of cash or property from related organization(s) ............................
1s
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of related organization 		(b)
Transaction
type (a-s) 		(c)
Amount involved 		(d)
Method of determining amount involved
(1) TIMES PUBLISHING CO

 D 4,795,180 LOAN GUARANTEE
(2) TIMES PUBLISHING CO

 N 157,904 POLITIFACT ADS AND CONTENT
(3) TIMES PUBLISHING CO

 L 82,382 FISCAL SPONSORSHIP
(4) TIMES PUBLISHING CO

 L 59,846 EXECUTIVE COMPENSATION
(5) TIMES PUBLISHING CO

 M 22,781 ADVERTISING BILLING
(6) TAMPA BAY TIMES

 M 891 EMPLOYMENT ADVERTISING
(7) TIMES PUBLISHING CO

 P 17,425 WORKERS COMPENSATION
(8) TIMES PUBLISHING CO

 M 35,316 SECURITY
(9) TIMES PUBLISHING CO

 M 100,600 ADVERTISING PROMOTION
Schedule R (Form 990) 2021
Page 4
Schedule R (Form 990) 2021
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership. Complete if the organization answered "Yes" on Form 990, Part IV, line 37.
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Predominant income (related, unrelated, excluded from tax under sections 512-514)

(e)
Are all partners
section
501(c)(3)
organizations? 		(f)
Share of total income




 		(g)
Share of
end-of-year
assets 		(h)
Disproprtionate allocations? 		(i)
Code V-UBI
amount in box 20
of Schedule K-1
(Form 1065) 		(j)
General or
managing
partner? 		(k)
Percentage
ownership
Yes No Yes No Yes No






























Schedule R (Form 990) 2021
Page 5
Schedule R (Form 990) 2021
Page 5
Part VII
Supplemental Information
Provide additional information for responses to questions on Schedule R. See instructions.
Return Reference Explanation
Schedule R (Form 990) 2021

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