Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
medium right arrow graphic Complete if the organization answered "Yes" on Form 990, Part IV, line 23.
medium right arrow graphic Attach to Form 990.
medium right arrow graphic Go to www.irs.gov/Form990 for instructions and the latest information.
OMB No. 1545-0047
2023
Open to Public Inspection
Name of the organization
American Dental Association
 
Employer identification number

36-0724690
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed on Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes on Line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain .....
1b
Yes
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
directors, trustees, officers, including the CEO/Executive Director, regarding the items checked on Line 1a? ....
2
Yes
 
3
Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.
4
During the year, did any person listed on Form 990, Part VII, Section A, line 1a, with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? .............
4a
Yes
 
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........
4b
 
No
c
Participate in, or receive payment from, an equity-based compensation arrangement? .........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3), 501(c)(4), and 501(c)(29) organizations must complete lines 5-9.
5
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ....................
5a
 
 
b
Any related organization? .......................
5b
 
 
If "Yes," on line 5a or 5b, describe in Part III.
6
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ..................
6a
 
 
b
Any related organization? ......................
6b
 
 
If "Yes," on line 6a or 6b, describe in Part III.
7
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization provide any nonfixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
 
8
Were any amounts reported on Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III ..........................
8
 
 
9
If "Yes" on line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50053T
Schedule J (Form 990) 2023
Page 2

Schedule J (Form 990) 2023
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.
For each individual whose compensation must be reported on Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.
(A) Name and Title (B) Breakdown of W-2, 1099-MISC compensation, and/or 1099-NEC (C) Retirement and other deferred compensation (D) Nontaxable
benefits
(E) Total of columns
(B)(i)-(D)
(F) Compensation in column (B) reported as deferred on prior Form 990
(i) Base
compensation
(ii) Bonus & incentive
compensation
(iii) Other reportable compensation
1Dr Brett Kessler DDS
 
Trustee (Oct 2019-Oct 2023)/President-Elect (Oct 2023-Oct 2024)
(i)

(ii)
153,493
-------------
0
0
-------------
0
2,269
-------------
0
0
-------------
0
918
-------------
0
156,681
-------------
0
0
-------------
0
2Timothy R Steffl
 
Former President & CEO ADABIG/Term 6/18/22
(i)

(ii)
146,769
-------------
0
0
-------------
0
0
-------------
0
0
-------------
0
0
-------------
0
146,769
-------------
0
0
-------------
0
3Raymond A Cohlmia DDS
 
Executive Director and Secretary
(i)

(ii)
607,717
-------------
0
120,000
-------------
0
22,059
-------------
0
50,562
-------------
0
11,021
-------------
0
811,359
-------------
0
0
-------------
0
4Paul S Sholty
 
Chief Financial Officer
(i)

(ii)
323,908
-------------
0
10,000
-------------
0
14,013
-------------
0
79,704
-------------
0
10,142
-------------
0
437,767
-------------
0
0
-------------
0
5Dr Linda J Edgar DDS
 
President-Elect (Oct 2022-Oct 2023)/President (Oct 2023-Oct 2024)
(i)

(ii)
323,855
-------------
0
0
-------------
0
16,535
-------------
0
0
-------------
0
0
-------------
0
340,390
-------------
0
0
-------------
0
6Dr George R Shepley DDS
 
President (Oct 2022-Oct 2023)
(i)

(ii)
295,937
-------------
0
0
-------------
0
24,417
-------------
0
0
-------------
0
0
-------------
0
320,355
-------------
0
0
-------------
0
7Robert Quashie
 
Chief Operating Officer
(i)

(ii)
448,488
-------------
0
25,000
-------------
0
12,047
-------------
0
52,761
-------------
0
7,666
-------------
0
545,961
-------------
0
0
-------------
0
8David M Preble DDS
 
Chief Strategy Officer & Sr. VP, Practice Institute
(i)

(ii)
405,826
-------------
0
13,000
-------------
0
50,513
-------------
0
38,014
-------------
0
11,021
-------------
0
518,374
-------------
0
0
-------------
0
9James S Goodman
 
Chief Business Strategy & Product Portfolio Officer (Term 12/2/23)
(i)

(ii)
438,103
-------------
0
0
-------------
0
6,591
-------------
0
44,752
-------------
0
10,142
-------------
0
499,587
-------------
0
0
-------------
0
10Jordan G Baugh
 
Chief Technology Officer
(i)

(ii)
385,829
-------------
0
8,000
-------------
0
11,015
-------------
0
44,246
-------------
0
6,615
-------------
0
455,705
-------------
0
0
-------------
0
11Marko Vujicic PHD
 
Chief Economist/VP, HP Institute
(i)

(ii)
386,821
-------------
0
3,000
-------------
0
9,576
-------------
0
40,918
-------------
0
10,142
-------------
0
450,456
-------------
0
0
-------------
0
12Elizabeth A Shapiro DDS
 
Chief of Gov & Strategy Mgmt
(i)

(ii)
320,266
-------------
0
5,000
-------------
0
72,695
-------------
0
57,108
-------------
0
6,771
-------------
0
461,840
-------------
0
0
-------------
0
13Anthony J Ziebert DDS
 
SVP - Education/Prof. Affairs
(i)

(ii)
368,821
-------------
0
3,000
-------------
0
8,119
-------------
0
78,729
-------------
0
3,038
-------------
0
461,706
-------------
0
0
-------------
0
14Scott W Fowkes
 
General Counsel
(i)

(ii)
352,007
-------------
0
10,000
-------------
0
10,902
-------------
0
50,091
-------------
0
10,142
-------------
0
433,142
-------------
0
0
-------------
0
15April D Kates-Ellison
 
Chief Client Svcs & Tripartite Relations Officer
(i)

(ii)
354,867
-------------
0
8,000
-------------
0
6,934
-------------
0
53,218
-------------
0
7,424
-------------
0
430,442
-------------
0
0
-------------
0
16Stephanie L Moritz
 
Chief Customer Innovation Officer
(i)

(ii)
351,269
-------------
0
3,000
-------------
0
6,934
-------------
0
40,298
-------------
0
11,021
-------------
0
412,522
-------------
0
0
-------------
0
17Mr Michael A Graham
 
SVP - Govt & Public Affairs
(i)

(ii)
347,030
-------------
0
2,000
-------------
0
10,958
-------------
0
141,087
-------------
0
11,021
-------------
0
512,096
-------------
0
0
-------------
0
18Krishna Aravamudhan
 
VP, Practice Institute
(i)

(ii)
293,796
-------------
0
10,000
-------------
0
971
-------------
0
38,152
-------------
0
0
-------------
0
342,919
-------------
0
0
-------------
0
19Catherine H Mills
 
VP - Business & Conference
(i)

(ii)
275,902
-------------
0
0
-------------
0
2,289
-------------
0
42,394
-------------
0
747
-------------
0
321,332
-------------
0
0
-------------
0
20Dr Marcelo W Araujo DDS
 
ADA Chief Science Officer/ADAF CEO (Term 4/23/23)
(i)

(ii)
128,713
-------------
0
71,744
-------------
0
931
-------------
0
13,707
-------------
0
1,287
-------------
0
216,382
-------------
0
0
-------------
0
21Judith E Fleeks
 
Chief Human Resources Officer
(i)

(ii)
343,108
-------------
0
12,000
-------------
0
10,277
-------------
0
72,518
-------------
0
7,424
-------------
0
445,327
-------------
0
0
-------------
0
22Anthony Frankos
 
VP, Sales Strategy & Product Development
(i)

(ii)
297,116
-------------
0
3,500
-------------
0
11,907
-------------
0
43,345
-------------
0
7,424
-------------
0
363,291
-------------
0
0
-------------
0
23Suzanne M Ebert
 
VP, Dental Practice & Relationship Mgmt
(i)

(ii)
266,577
-------------
0
250
-------------
0
0
-------------
0
35,599
-------------
0
3,038
-------------
0
305,464
-------------
0
0
-------------
0
24Leslee M Williams
 
VP Public & Professional Communications
(i)

(ii)
258,168
-------------
0
2,000
-------------
0
3,266
-------------
0
59,095
-------------
0
7,424
-------------
0
329,953
-------------
0
0
-------------
0
25Pamela Von Lehmden
 
VP Intregrated Mktg & Brand Experience
(i)

(ii)
255,599
-------------
0
4,000
-------------
0
3,418
-------------
0
38,973
-------------
0
11,021
-------------
0
313,011
-------------
0
0
-------------
0
26Michelle L Hoffman
 
VP, Publishing
(i)

(ii)
178,619
-------------
0
0
-------------
0
5,212
-------------
0
0
-------------
0
2,025
-------------
0
185,856
-------------
0
0
-------------
0
Schedule J (Form 990) 2023
Page 3

Schedule J (Form 990) 2023
Page 3
Part III
Supplemental Information
Provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II. Also complete this part for any additional information.
Return Reference Explanation
Schedule J, Part I, Line 1a Travel for companions Companion travel is considered a taxable benefit and subject to tax. The tax associated with this benefit is also included in the individuals' 1099 or Form W-2. Executive Director; Former ADA President ; 2 Officers; 16 Trustees.
Schedule J, Part I, Line 1a Tax indemnification and gross-up payments Companion travel is considered a taxable benefit and subject to tax. The tax associated with this benefit is also included in the individuals' 1099 or Form W-2. The individuals receive gross up payments to cover their added tax burden for companion travel. Executive Director; Former ADA President; 2 Officers; 16 Trustees.
Schedule J, Part I, Line 1a Health or social club dues or initiation fees As part of the Executive Director's employment contract, the Executive Director was reimbursed for membership in an athletic club. The tax associated with this benefit is also included in the individuals' Form W-2.
Schedule J, Part I, Line 4a Severance or change-of-control payment Timothy Steffl was term in June 2022 and starting to receive severance in July 2022 for one year thru June 2023 - $147K for 2023 fiscal year.
Schedule J (Form 990) 2023

Additional Data


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