Skip to content
ProPublica Donate
ProPublica Donate

Main Idea Inc

Organization summary

Type of Nonprofit

Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.

Donations to this organization are tax deductible.

Summary charts: organization finances over time

Revenue
$345k (2022)

Expenses
$324k (2022)

Total Assets
$1.22M (2022)

Total Liabilities
$0 (2022)

Source: Form 990 tax filings from 2011 to 2022

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$345,314
Expenses
$324,424
Net Income
$20,890
Net Assets
$1,222,568
Notable Sources of Revenue Percent of Total Revenue
Contributions $287,306
83.2%
Program Services $0
Investment Income $58,060
16.8%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$52
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $86,800
26.8%
Assets/Debt
Total Assets $1,222,568
Total Liabilities $0
Net Assets $1,222,568
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Secretary) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Lindsey Ehrenwerth (Director) $0 $0 $0
Rebecca Lessem (Director) $0 $0 $0
Kate Finkelstein (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$461,904
Expenses
$259,958
Net Income
$201,946
Net Assets
$1,626,982
Notable Sources of Revenue Percent of Total Revenue
Contributions $270,818
58.6%
Program Services $0
Investment Income $141,612
30.7%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $49,474
10.7%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $69,539
26.8%
Assets/Debt
Total Assets $1,626,982
Total Liabilities $0
Net Assets $1,626,982
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Secretary) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Lindsey Ehrenwerth (Director) $0 $0 $0
Rebecca Lessem (Director) $0 $0 $0
Kate Finkelstein (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$352,988
Expenses
$190,352
Net Income
$162,636
Net Assets
$1,425,258
Notable Sources of Revenue Percent of Total Revenue
Contributions $285,306
80.8%
Program Services $0
Investment Income $62,341
17.7%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $5,341
1.5%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $37,500
19.7%
Assets/Debt
Total Assets $1,425,258
Total Liabilities $0
Net Assets $1,425,258
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Secretary) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Lindsey Ehrenwerth (Director) $0 $0 $0
Rebecca Lessem (Director) $0 $0 $0
Katie Shopkorn Finkelstein (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$314,921
Expenses
$307,909
Net Income
$7,012
Net Assets
$1,073,169
Notable Sources of Revenue Percent of Total Revenue
Contributions $271,155
86.1%
Program Services $0
Investment Income $43,915
13.9%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$149
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $88,027
28.6%
Assets/Debt
Total Assets $1,073,169
Total Liabilities $0
Net Assets $1,073,169
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Secretary) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Lindsey Ehrenwerth (Director) $0 $0 $0
Rebecca Lessem (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$366,866
Expenses
$366,492
Net Income
$374
Net Assets
$892,896
Notable Sources of Revenue Percent of Total Revenue
Contributions $301,754
82.3%
Program Services $0
Investment Income $75,503
20.6%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$10,391
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $90,780
24.8%
Assets/Debt
Total Assets $892,896
Total Liabilities $0
Net Assets $892,896
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Director) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Allison Kadin (Director) $0 $0 $0
Lindsey Ehrenwerth (Director) $0 $0 $0
Sharon Grossman Herzog (Secretary) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$374,695
Expenses
$291,199
Net Income
$83,496
Net Assets
$1,001,085
Notable Sources of Revenue Percent of Total Revenue
Contributions $245,533
65.5%
Program Services $0
Investment Income $51,750
13.8%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $77,412
20.7%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $69,821
24.0%
Assets/Debt
Total Assets $1,001,085
Total Liabilities $0
Net Assets $1,001,085
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Director) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Allison Kadin (Director) $0 $0 $0
Sharon Grossman Herzog (Secretary) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$312,621
Expenses
$295,007
Net Income
$17,614
Net Assets
$898,463
Notable Sources of Revenue Percent of Total Revenue
Contributions $254,471
81.4%
Program Services $0
Investment Income $27,792
8.9%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $30,358
9.7%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $68,691
23.3%
Assets/Debt
Total Assets $898,463
Total Liabilities $0
Net Assets $898,463
Compensation
Key Employees and Officers Compensation Related Other
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Director) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Allison Kadin (Director) $0 $0 $0
Sharon Grossman Herzog (Secretary) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$374,898
Expenses
$299,904
Net Income
$74,994
Net Assets
$890,689
Notable Sources of Revenue Percent of Total Revenue
Contributions $318,448
84.9%
Program Services $0
Investment Income $45,462
12.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $10,988
2.9%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $73,136
24.4%
Assets/Debt
Total Assets $890,689
Total Liabilities $0
Net Assets $890,689
Compensation
Key Employees and Officers Compensation Related Other
Lauren Powers (Director) $0 $0 $0
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Director) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Allison Kadin (Director) $0 $0 $0
Sharon Grossman Herzog (Secretary) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Zisson Leader (Vice President) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$368,416
Expenses
$234,039
Net Income
$134,377
Net Assets
$874,209
Notable Sources of Revenue Percent of Total Revenue
Contributions $288,600
78.3%
Program Services $0
Investment Income $52,083
14.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $27,733
7.5%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $56,086
24.0%
Assets/Debt
Total Assets $874,209
Total Liabilities $0
Net Assets $874,209
Compensation
Key Employees and Officers Compensation Related Other
Lauren Powers (Director) $0 $0 $0
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Director) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Beth Zadek (Director) $0 $0 $0
Dawn Plourde (Director) $0 $0 $0
Allison Kadin (Director) $0 $0 $0
Rachel Heyman (Director) $0 $0 $0
Sharon Grossman Herzog (Secretary) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Leader (Vice President) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$321,910
Expenses
$325,814
Net Income
-$3,904
Net Assets
$743,385
Notable Sources of Revenue Percent of Total Revenue
Contributions $289,754
90.0%
Program Services $0
Investment Income $34,310
10.7%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$2,154
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $48,785
15.0%
Assets/Debt
Total Assets $743,385
Total Liabilities $0
Net Assets $743,385
Compensation
Key Employees and Officers Compensation Related Other
Lauren Powers (Director) $0 $0 $0
Amy Levere (Director) $0 $0 $0
Cindy Shmerler (Director) $0 $0 $0
Jan Weil (Director) $0 $0 $0
Jill Zeikel (Director) $0 $0 $0
Michal Hart Hillman (Director) $0 $0 $0
Sharon Grossman (Secretary) $0 $0 $0
Alice Tenney (President) $0 $0 $0
Sarah Stern (Treasurer) $0 $0 $0
Robin Leader (Vice President) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$229,909
Expenses
$240,900
Net Income
-$10,991
Net Assets
$663,417
Notable Sources of Revenue Percent of Total Revenue
Contributions $217,319
94.5%
Program Services $0
Investment Income $20,976
9.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$8,386
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $48,324
20.1%
Assets/Debt
Total Assets $663,417
Total Liabilities $0
Net Assets $663,417

Document Links

Fiscal Year Ending Dec.
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$214,590
Expenses
$209,442
Net Income
$5,148
Net Assets
$638,375
Notable Sources of Revenue Percent of Total Revenue
Contributions $244,123
> 100%
Program Services $0
Investment Income $17,685
8.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$47,218
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $50,483
24.1%
Assets/Debt
Total Assets $638,375
Total Liabilities $0
Net Assets $638,375

Document Links

Fiscal Year Ending Dec.
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2003

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2002

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2001

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »