Advertising Research Foundation Inc

New York, NY
Tax-exempt since March 1943
EIN: 13-0417765

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Type of Nonprofit

Designated as a 501(c)(6) Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Details

According to its Dec. 2023 tax filing, this nonprofit:

Provided first-class or charter travel

Organization provided first-class or charter travel to key employees or officers. Details are reported on Schedule J.

Revenue

$11.2M (2023)

Expenses

$10.8M (2023)

Total Assets

$9.07M (2023)

Total Liabilities

$5.24M (2023)

Source: Form 990 tax filings from 2011 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2023

Revenue

$11,181,010

Expenses

$10,820,401

Net Income

$360,609

Net Assets

$3,822,014

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$894,267	8.0%
Program Services	$10,076,529	90.1%
Investment Income	$123,003	1.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$4,769	0.0%
Net Inventory Sales	$0
Other Revenue	$82,442	0.7%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,318,995	12.2%
Professional Fundraising Fees	$0
Other Salaries and Wages	$4,187,291	38.7%

Assets/Debt
Total Assets	$9,066,561
Total Liabilities	$5,244,547
Net Assets	$3,822,014

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (Board Member/Pres & Ceo)	$502,379	$0	$11,963
Paul Donato (Chief Research Officer)	$299,620	$0	$20,650
Michael Heitner (Chief Growth Officer)	$279,012	$0	$19,997
Elyssa Rubin (Cfo)	$237,984	$0	$22,570
Rachael Feigenbaum (Svp, Events Program Produc)	$186,997	$0	$18,874
Jay Mattlin (Vp, Research)	$176,116	$0	$6,911
Gwen La Fantasie (Vp, Membership)	$162,978	$0	$16,245
Nikole Tenbrink (Vp, Marketing)	$161,657	$0	$17,690
Sherry Pincus (Managing Director)	$149,887	$0	$24,943
Bill Livek (Board Member)	$0	$0	$0
Kirti Singh (Board Member)	$0	$0	$0
Mark Truss (Board Member/Vice Chair)	$0	$0	$0
Andy Fisher (Board Member (To 6/30/23))	$0	$0	$0
Nishat Mehta (Board Member/Chair)	$0	$0	$0
Radha Subrmanyam (Board Member)	$0	$0	$0
Tim Perzyk (Board Member/Treasurer)	$0	$0	$0
Chris Fosdick (Board Member)	$0	$0	$0
Pete Doe (Board Member)	$0	$0	$0
Abhilasha Mehta (Board Member/Secretary)	$0	$0	$0
Carl Mela (Board Member)	$0	$0	$0
Tina Daniels (Board Member (To 8/31/23))	$0	$0	$0
Sean Bruich (Board Member)	$0	$0	$0
Mainak Mazumdar (Board Member (To 1/31/23))	$0	$0	$0
Andy Smith (Board Member)	$0	$0	$0
Christine Turner (Board Member)	$0	$0	$0
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990

Filed on Nov. 14, 2024

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Fiscal Year Ending Dec.
2022

Revenue

$10,116,267

Expenses

$9,707,768

Net Income

$408,499

Net Assets

$3,344,836

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$778,352	7.7%
Program Services	$9,197,122	90.9%
Investment Income	$99,219	1.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$51,234
Net Inventory Sales	$0
Other Revenue	$92,808	0.9%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,295,593	13.3%
Professional Fundraising Fees	$0
Other Salaries and Wages	$3,605,842	37.1%

Assets/Debt
Total Assets	$8,985,759
Total Liabilities	$5,640,923
Net Assets	$3,344,836

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (Board Member/Pres & Ceo)	$502,481	$0	$10,755
Paul Donato (Chief Research Officer)	$299,920	$0	$19,859
Michael Heitner (Chief Growth Officer)	$279,716	$0	$18,004
Elyssa Rubin (Cfo)	$213,476	$0	$20,362
Rachael Feigenbaum (Svp, Events Program Produc)	$205,305	$0	$17,627
Jay Mattlin (Vp, Research)	$171,366	$0	$6,543
Gwen La Fantasie (Vp, Membership)	$167,932	$0	$15,628
Mitchell Glenn (Director, It & Integration Operations)	$137,853	$0	$14,907
Deepak Garg (Senior Data Scientist)	$135,546	$0	$19,175
Barb Murrer (Board Member (To 6/22/22))	$0	$0	$0
Mary Ann Packo (Board Member)	$0	$0	$0
Britta Cleveland (Board Member (To 5/17/22))	$0	$0	$0
Elizabeth Tarpinian (Board Member (To 6/22/22))	$0	$0	$0
John Walthour (Board Member (To 6/22/22))	$0	$0	$0
Kirti Singh (Board Member)	$0	$0	$0
Mark Truss (Board Member/Vice Chair)	$0	$0	$0
Andy Fisher (Board Member)	$0	$0	$0
Nishat Mehta (Board Member/Chair)	$0	$0	$0
Peter Bradbury (Board Member (To 6/22/22))	$0	$0	$0
Radha Subrmanyam (Board Member)	$0	$0	$0
Tim Perzyk (Board Member/Treasurer)	$0	$0	$0
Chris Fosdick (Board Member)	$0	$0	$0
Abhilasha Mehta (Board Member/Secretary)	$0	$0	$0
Brian Cooper (Board Member)	$0	$0	$0
Carl Mela (Board Member)	$0	$0	$0
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990

Filed on Nov. 15, 2023

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Fiscal Year Ending Dec.
2021

Revenue

$8,623,968

Expenses

$8,163,922

Net Income

$460,046

Net Assets

$2,929,965

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$8,135,621	94.3%
Investment Income	$110,213	1.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$56,916	0.7%
Net Inventory Sales	$0
Other Revenue	$321,218	3.7%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,077,491	13.2%
Professional Fundraising Fees	$0
Other Salaries and Wages	$3,406,474	41.7%

Assets/Debt
Total Assets	$7,084,927
Total Liabilities	$4,154,962
Net Assets	$2,929,965

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (Board Member/Pres & Ceo)	$411,127	$0	$37,406
Paul Donato (Chief Research Officer)	$252,594	$0	$18,958
Michael Heitner (Chief Growth Officer)	$232,697	$0	$41,161
Rachael Feigenbaum (Svp, Events Program Produc)	$182,763	$0	$41,629
Jay Mattlin (Vp, Research)	$167,486	$0	$27,017
Earl Taylor (Msi Cheirf Knowledge)	$127,822	$0	$24,322
Gwen La Fantasie (Vp, Membership)	$127,069	$0	$30,540
Mitchell Glenn (Director, It And Intergrat)	$126,364	$0	$40,942
Thomas Higgins (Coo/Cfo (To 4/30/21))	$106,124	$0	$3,989
Elyssa Rubin (Cfo)	$74,949	$0	$4,623
Barb Murrer (Board Member)	$0	$0	$0
Mary Ann Packo (Board Member/Chair)	$0	$0	$0
Britta Cleveland (Board Member)	$0	$0	$0
Elizabeth Tarpinian (Board Member)	$0	$0	$0
John Walthour (Board Member)	$0	$0	$0
Kirti Singh (Board Member)	$0	$0	$0
Mark Truss (Board Member/Secretary)	$0	$0	$0
Andy Fisher (Board Member)	$0	$0	$0
Nishat Mehta (Board Member/Treasurer)	$0	$0	$0
Peter Bradbury (Board Member)	$0	$0	$0
Radha Subrmanyam (Board Member)	$0	$0	$0
Tim Perzyk (Board Member)	$0	$0	$0
Chris Fosdick (Board Member)	$0	$0	$0
Abhilasha Mehta (Board Member)	$0	$0	$0
Brian Cooper (Board Member)	$0	$0	$0
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990

Filed on Nov. 15, 2022

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Fiscal Year Ending Dec.
2020

Revenue

$7,143,778

Expenses

$6,908,134

Net Income

$235,644

Net Assets

$2,599,084

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$5,074,603	71.0%
Program Services	$1,407,865	19.7%
Investment Income	$89,776	1.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$18,335
Net Inventory Sales	$0
Other Revenue	$589,869	8.3%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$692,226	10.0%

Assets/Debt
Total Assets	$4,794,102
Total Liabilities	$2,195,018
Net Assets	$2,599,084

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (Board Member/Pres & Ceo)	$392,000	$0	$40,412
Jane Clark (Ceo/Managing Director Cimm)	$337,500	$0	$11,821
Thomas Higgins (Coo/Cfo (To 4/30/21))	$246,667	$0	$9,827
Paul Donato (Evp, Global Research Quali)	$246,667	$0	$18,869
Michael Heitner (Evp, Member Needs & Value)	$197,333	$0	$42,203
Rachael Feigenbaum (Svp, Events Program Produc)	$167,733	$0	$36,964
Jay Mattlin (Vp, Research)	$164,031	$0	$13,662
Norman Cordova (Controller (To 3/14/21))	$139,067	$0	$17,753
Mitchell Glenn (Director, It And Intergration)	$124,167	$0	$41,175
Deepak Garg (Data Scientist)	$122,333	$0	$34,675
Barb Murrer (Board Member (Chair To 6/30/20))	$0	$0	$0
Mary Ann Packo (Board Member/Chair (As Of 7/1/20))	$0	$0	$0
Britta Cleveland (Board Member)	$0	$0	$0
Elizabeth Tarpinian (Board Member)	$0	$0	$0
Jed Meyer (Board Member (To 6/16/20))	$0	$0	$0
John Walthour (Board Member)	$0	$0	$0
Kirti Singh (Board Member)	$0	$0	$0
Mark Truss (Board Member/Sec (As Of 7/1/20))	$0	$0	$0
Andy Fisher (Board Member)	$0	$0	$0
Nishat Mehta (Board Member/Treasurer)	$0	$0	$0
Peter Bradbury (Board Member)	$0	$0	$0
Radha Subrmanyam (Board Member)	$0	$0	$0
Tim Perzyk (Board Member)	$0	$0	$0
Chris Fosdick (Board Member)	$0	$0	$0
Abhilasha Mehta (Board Member)	$0	$0	$0

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990

Filed on Nov. 15, 2021

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Fiscal Year Ending Dec.
2019

Revenue

$7,745,961

Expenses

$7,826,264

Net Income

-$80,303

Net Assets

$2,213,053

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$7,042,772	90.9%
Investment Income	$97,133	1.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$8,920
Net Inventory Sales	$0
Other Revenue	$614,976	7.9%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$919,892	11.8%

Assets/Debt
Total Assets	$4,252,749
Total Liabilities	$2,039,696
Net Assets	$2,213,053

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (Board Member/President & Ceo)	$400,000	$0	$10,373
Jane Clark (Ceo/Managing Director (Cimm))	$297,276	$0	$0
Paul Donato (Evp, Global Research Quality Innovation)	$246,989	$0	$19,842
Thomas Higgins (Coo/Cfo)	$246,303	$0	$8,605
Michael Heitner (Evp, Member Needs & Value)	$196,361	$0	$18,342
Lennart Erikson (Svp, Human Resources)	$164,615	$0	$5,783
Rachael Feigenbaum (Svp, Events Program Producer)	$153,709	$0	$18,127
Deborah Kim (Dir, Sponsorship & Business Development)	$137,063	$0	$11,790
Kelly Flynn (Dir, Business Development)	$134,708	$0	$16,854
Norman Cordova (Assistant Controller)	$133,658	$0	$25,428
Barb Murrer (Board Member/Chair)	$0	$0	$0
Bob Pearson To August (Board Member)	$0	$0	$0
Britta Cleveland (Board Member)	$0	$0	$0
Elizabeth Tarpinian (Board Member)	$0	$0	$0
Jed Meyer (Board Member/Past Chair)	$0	$0	$0
John Walthour (Board Member)	$0	$0	$0
Kirti Singh (Board Member)	$0	$0	$0
Mark Truss (Board Member)	$0	$0	$0
Mary Ann Packo (Board Member/Secretary)	$0	$0	$0
Nishat Mehta (Board Member/Treasurer)	$0	$0	$0
Peter Bradbury (Board Member)	$0	$0	$0
Radha Subrmanyam (Board Member)	$0	$0	$0
Tim Perzyk (Board Member)	$0	$0	$0

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990

Filed on Nov. 12, 2020

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Fiscal Year Ending Dec.
2018

Revenue

$7,558,283

Expenses

$7,912,610

Net Income

-$354,327

Net Assets

$2,195,775

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$7,495,404	99.2%
Investment Income	$76,422	1.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$15,922
Net Inventory Sales	$0
Other Revenue	$2,379	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$800,585	10.1%

Assets/Debt
Total Assets	$4,216,629
Total Liabilities	$2,020,854
Net Assets	$2,195,775

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (President/Ceo)	$400,000	$0	$11,054
Paul Donato (Evp, Global Research Quality & Innovation)	$248,028	$0	$12,583
Thomas Higgins (Coo/Cfo)	$245,916	$0	$8,580
Michael Heitner (Evp, Member Needs & Value)	$197,603	$0	$16,283
Marc Rappin (Evp, Strategic Partnership)	$164,847	$0	$18,744
Erik Erikson To August (Svp, Human Resources)	$160,000	$0	$8,762
Rachael Feigenbaum (Svp, Events Program Produc)	$146,907	$0	$16,525
Kelly Flynn (Director, Business Development & Growth)	$133,327	$0	$15,276
Norman Cordova (Assistant Controller)	$130,856	$0	$23,413
Mitchell Glenn (Director, It)	$120,948	$0	$14,497
Raja Rajamannar To August (Board Member)	$0	$0	$0
Greg Levitt To August (Board Member)	$0	$0	$0
Ali Rana To August (Board Member)	$0	$0	$0
Andy Fisher To August (Board Member)	$0	$0	$0
Barb Murrer (Board Member/Chair)	$0	$0	$0
Bob Pearson To August (Board Member)	$0	$0	$0
Brad Smallwood To August (Board Member)	$0	$0	$0
Britta Cleveland (Board Member)	$0	$0	$0
Carlos Fonseca To August (Board Member)	$0	$0	$0
David Ho To August (Board Member)	$0	$0	$0
David Krajiceck To August (Board Member)	$0	$0	$0
David Morgan To August (Board Member)	$0	$0	$0
David Poltrack To August (Board Member)	$0	$0	$0
Elissa Lee To August (Board Member)	$0	$0	$0
Elizabeth Tarpinian (Board Member)	$0	$0	$0
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990

Filed on Nov. 15, 2019

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Fiscal Year Ending Dec.
2017

Revenue

$8,665,264

Expenses

$8,721,661

Net Income

-$56,397

Net Assets

$2,639,637

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$8,558,564	98.8%
Investment Income	$88,009	1.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$15,108	0.2%
Net Inventory Sales	$0
Other Revenue	$3,583	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$6,377	0.1%

Assets/Debt
Total Assets	$5,016,749
Total Liabilities	$2,377,112
Net Assets	$2,639,637

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Scott Mcdonald (President/Ceo)	$333,333	$0	$1,810
Thomas Higgins (Cfo/Coo)	$288,428	$0	$9,930
Michael Heitner (Svp, Member Needs & Value)	$214,301	$0	$16,241
Christopher Bacon (Evp, Global Research Quali)	$202,758	$0	$24,309
Marc Rappin (Evp, Strategic Partnership)	$178,602	$0	$24,910
Rachael Feigenbaum (Svp, Events Program Producer)	$151,304	$0	$22,570
Horst Stipp (Svp, Ad Effectiveness)	$147,300	$0	$4,014
Mitch Wein (Chief Creative Officer)	$142,925	$0	$1,232
Lennart Erikson (Svp, Human Resources)	$139,800	$0	$0
Norman Cordova (Assistant Controller)	$135,010	$0	$13,566
Barb Murrer (Secretary)	$0	$0	$0
Stan Sthanunathan To February (Board Member)	$0	$0	$0
Jeff Doud (Board Member)	$0	$0	$0
Andy Fisher (Board Member)	$0	$0	$0
David Krajiceck (Board Member)	$0	$0	$0
Pierre Le Manh (Board Member)	$0	$0	$0
Andy Norton To February (Board Member)	$0	$0	$0
Alan Wurtzel To January (Board Member)	$0	$0	$0
Ali Rana (Board Member)	$0	$0	$0
Andrew Appel To July (Board Member)	$0	$0	$0
Artie Bulgrin To May (Board Member)	$0	$0	$0
Bill Tucker To February (Board Member)	$0	$0	$0
Bob Pearson (Board Member)	$0	$0	$0
Brad Smallwood (Board Member)	$0	$0	$0
Brandon Cooke To January (Board Member)	$0	$0	$0
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990

Filed on Nov. 9, 2018

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Fiscal Year Ending Dec.
2016

Revenue

$9,222,403

Expenses

$9,796,521

Net Income

-$574,118

Net Assets

$2,669,674

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$5,396,330	58.5%
Program Services	$3,776,338	40.9%
Investment Income	$77,773	0.8%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$38,220
Net Inventory Sales	$0
Other Revenue	$10,182	0.1%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$83,551	0.9%

Assets/Debt
Total Assets	$4,976,675
Total Liabilities	$2,307,001
Net Assets	$2,669,674

Provided first-class or charter travel

Compensation

Key Employees and Officers	Compensation	Related	Other
Phyllis Fuguitt (President/Ceo To 10/31/16)	$822,912	$0	$18,000
Thomas Higgins (Cfo/Coo)	$295,940	$0	$6,880
Michael Heitner (Svp, Member Needs & Value)	$217,918	$0	$15,934
Jasper Snyder (Evp, Reseach & Innovation: Cross Platform)	$212,660	$0	$17,772
Marc Rappin (Evp, Strategic Partnerships & Sponsorships)	$209,526	$0	$23,767
Christopher Bacon (Svp, Global Research Quality & Innovation)	$205,158	$0	$14,836
Manuel Garcia (Svp, Research & Development)	$149,340	$0	$0
Mitch Wein (Chief Creative Officer)	$143,960	$0	$0
Norman Cordova (Assistant Controller)	$135,293	$0	$21,730
Jed Meyer (Board Chairman)	$0	$0	$0
Bob Pearson (Board Member)	$0	$0	$0
Ali Rana (Board Member)	$0	$0	$0
Steven Rosenblatt (Board Member)	$0	$0	$0
Kirti Singh (Board Member)	$0	$0	$0
Richard Thorogood (Board Member)	$0	$0	$0
Cory Treffiletti (Board Member)	$0	$0	$0
Bill Tucker (Board Member)	$0	$0	$0
Jon Vein (Board Member)	$0	$0	$0
John Walthour (Board Member)	$0	$0	$0
Alan Wurtzel (Board Member)	$0	$0	$0
Carlos Fonseca (Board Member)	$0	$0	$0
Lori Hiltz (Board Member)	$0	$0	$0
Brandon Cooke (Board Member)	$0	$0	$0
Kate Sirkin (Board Member)	$0	$0	$0
Wenda Millard (Board Member)	$0	$0	$0
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990

Filed on Nov. 1, 2017

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Fiscal Year Ending Dec.
2015

Revenue

$10,164,768

Expenses

$9,685,627

Net Income

$479,141

Net Assets

$3,190,524

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$5,471,198	53.8%
Program Services	$4,678,720	46.0%
Investment Income	$67,350	0.7%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$77,996
Net Inventory Sales	$0
Other Revenue	$25,496	0.3%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$181,840	1.9%

Assets/Debt
Total Assets	$6,232,954
Total Liabilities	$3,042,430
Net Assets	$3,190,524

Compensation

Key Employees and Officers	Compensation	Related	Other
Phyllis Fuguitt (President/Ceo)	$720,000	$0	$15,600
Thomas Higgins (Cfo/Coo)	$240,073	$0	$1,005
Michael Heitner (Svp, Member Value)	$222,757	$0	$15,891
Marc Rappin (Evp, Strategic Partnership)	$207,609	$0	$15,183
Jasper Snyder (Evp, Reseach & Innovation)	$196,581	$0	$19,026
Horst Stipp (Evp, Reseach & Innovation)	$185,600	$0	$6,228
Christopher Bacon (Svp, Global Research & Innovation)	$166,490	$0	$14,516
Rachel Feigenbaum (Svp, Events Program Producer)	$145,213	$0	$21,874
Magid Abraham (Board Member)	$0	$0	$0
Andrew Appel (Board Member)	$0	$0	$0
Robert Atencio (Board Member)	$0	$0	$0
Jeff Buchan (Board Member)	$0	$0	$0
Artie Bulgrin (Board Member)	$0	$0	$0
Jane Clarke (Board Member)	$0	$0	$0
Brandon Cooke (Board Member)	$0	$0	$0
Michael Donahue (Board Member)	$0	$0	$0
Jim Dravillas (Board Member)	$0	$0	$0
Colleen Fahey Rush (Board Member)	$0	$0	$0
Carlos Fonseca (Board Member)	$0	$0	$0
Bruce Goerlich (Board Member)	$0	$0	$0
Jeffrey Graham (Board Member)	$0	$0	$0
Steve Hasker (Board Member)	$0	$0	$0
Lori Hiltz (Board Member)	$0	$0	$0
Natasha Hritzuk (Board Member)	$0	$0	$0
George Ivie (Board Member)	$0	$0	$0
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990

Filed on Nov. 9, 2016

Primary tax return for a nonprofit’s activities, finances, and governance

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Schedules ▼

PDF XML

Fiscal Year Ending Dec.
2014

Revenue

$9,998,839

Expenses

$10,010,844

Net Income

-$12,005

Net Assets

$2,694,963

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$5,569,433	55.7%
Program Services	$4,354,197	43.5%
Investment Income	$59,838	0.6%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$1,205
Net Inventory Sales	$0
Other Revenue	$16,576	0.2%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$2,037,469	20.4%

Assets/Debt
Total Assets	$5,989,664
Total Liabilities	$3,294,701
Net Assets	$2,694,963

Compensation

Key Employees and Officers	Compensation	Related	Other
Robert Barocci (Executive Trans Spec (Dec 3/27/14))	$1,579,056	$0	$0
Phyllis Fuguitt (President/Ceo)	$704,244	$0	$15,600
Felix Yang (Cro)	$389,756	$0	$7,716
Peter Orban (Evp, Reseach & Innovation)	$226,441	$0	$21,332
Christopher Boon (Vp, New Business Strategy)	$206,809	$0	$13,211
Michael Heitner (Svp, Member Value)	$199,576	$0	$14,293
Horst Stipp (Evp, Reseach & Innovation)	$175,700	$0	$0
Jasper Snyder (Evp, Reseach & Innovation)	$175,283	$0	$1,812
Marc Rappin (Evp, Strategic Partnerships & Sponsorships)	$166,064	$0	$1,125
Magid Abraham (Board Member)	$0	$0	$0
Robert Atencio (Secretary)	$0	$0	$0
Artie Bulgrin (Board Member)	$0	$0	$0
Jane Clarke (Board Member)	$0	$0	$0
Brandon Cooke (Board Member)	$0	$0	$0
Mike Donahue (Board Member)	$0	$0	$0
Paul Donato (Board Member)	$0	$0	$0
Jim Dravillas (Board Member)	$0	$0	$0
Colleen Fahey Rush (Board Member)	$0	$0	$0
Carlos Fonseca (Board Member)	$0	$0	$0
Bruce Goerlich (Board Member)	$0	$0	$0
Jeffrey Graham (Board Member)	$0	$0	$0
Diane Hessan (Board Member)	$0	$0	$0
Lori Hiltz (Board Member)	$0	$0	$0
Natasha Hritzuk (Board Member)	$0	$0	$0
George Ivie (Board Member)	$0	$0	$0
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990

Filed on Nov. 10, 2015

Primary tax return for a nonprofit’s activities, finances, and governance

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Schedules ▼

PDF XML

PDF (2 of 2)

Fiscal Year Ending Dec.
2013

Revenue

$10,197,515

Expenses

$10,362,006

Net Income

-$164,491

Net Assets

$2,677,215

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$5,163,468	50.6%
Program Services	$4,708,974	46.2%
Investment Income	$328,499	3.2%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$7,084
Net Inventory Sales	$0
Other Revenue	$3,658	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$1,357,563	13.1%

Assets/Debt
Total Assets	$8,088,885
Total Liabilities	$5,411,670
Net Assets	$2,677,215

Compensation

Key Employees and Officers	Compensation	Related	Other
Robert Barocci (Ceo Jan Mar,Exec Trans Spec Apr Dec)	$569,451	$0	$37,326
Felix Yang (Coo Jan June,Cro July Dec)	$365,200	$0	$22,838
Phyllis Fuguitt (Pres/Ceo April Dec)	$356,090	$0	$0
Peter Orban (Evp, Research & Innovation)	$231,733	$0	$0
Michael Heitner (Svp, Member Value)	$183,086	$0	$12,892
Christopher Boon (Vp, New Business Strategy)	$180,772	$0	$12,840
Sharon Saias (Svp, Marketing And Communications)	$169,090	$0	$5,827
Christopher Kosar (Director Of Sales)	$158,124	$0	$0
Robert Atencio (Board Member)	$0	$0	$0
Artie Bulgrin (Board Member)	$0	$0	$0
Bernard Bradpiece (Bod/Treasurer)	$0	$0	$0
Jane Clarke (Board Member)	$0	$0	$0
Steve Coffey (Board Member)	$0	$0	$0
Mike Donahue (Board Member)	$0	$0	$0
Paul Donato (Board Member)	$0	$0	$0
Jim Dravillas (Board Member)	$0	$0	$0
Colleen Fahey Rush (Bod/Chair)	$0	$0	$0
Bell Frank (Board Member)	$0	$0	$0
Ronald Franklin (Board Member)	$0	$0	$0
Gian Fulgoni (Board Member)	$0	$0	$0
Jeffrey Graham (Board Member)	$0	$0	$0
Diane Hessan (Board Member)	$0	$0	$0
Lori Hiltz (Board Member)	$0	$0	$0
Natasha Hritzuk (Board Member)	$0	$0	$0
George Ivie (Board Member)	$0	$0	$0
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990

Filed on Nov. 11, 2014

Primary tax return for a nonprofit’s activities, finances, and governance

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Schedules ▼

PDF XML

Fiscal Year Ending Dec.
2012

Revenue

$8,931,383

Expenses

$8,935,739

Net Income

-$4,356

Net Assets

$3,026,810

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$3,921,431	43.9%
Investment Income	$88,127	1.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$7,368	0.1%
Net Inventory Sales	$0
Other Revenue	$4,914,457	55.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,325,159	14.8%
Professional Fundraising Fees	$0
Other Salaries and Wages	$3,076,353	34.4%

Assets/Debt
Total Assets	$8,464,137
Total Liabilities	$5,437,327
Net Assets	$3,026,810

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Dec.
2011

Revenue

$8,979,330

Expenses

$8,925,540

Net Income

$53,790

Net Assets

$2,863,121

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$4,102,814	45.7%
Investment Income	$89,353	1.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$39,387
Net Inventory Sales	$0
Other Revenue	$4,826,550	53.8%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,850,545	20.7%
Professional Fundraising Fees	$0
Other Salaries and Wages	$2,744,005	30.7%

Assets/Debt
Total Assets	$8,338,314
Total Liabilities	$5,475,193
Net Assets	$2,863,121

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

Raw filing data. Includes EINs and summary financials as structured data.
Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »

By Andrea Suozzo, Alec Glassford and Ash Ngu, ProPublica, and Brandon Roberts, Special to ProPublica.
Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

Updated December 20, 2024

Advertising Research Foundation Inc

Organization summary

Type of Nonprofit

Details

Summary charts: organization finances over time

Revenue $11.2M (2023)

Expenses $10.8M (2023)

Total Assets $9.07M (2023)

Total Liabilities $5.24M (2023)

Tax Filings by Year

Fiscal Year Ending Dec. 2023

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2022

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2021

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2020

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2019

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2018

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2017

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2016

Extracted Financial Data

Extracted Financial Data from Form 990

Other

Compensation

Document Links

990

Fiscal Year Ending Dec. 2015

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2014

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2013

Extracted Financial Data

Revenue

$11.2M (2023)

Expenses

$10.8M (2023)

Total Assets

$9.07M (2023)

Total Liabilities

$5.24M (2023)

Fiscal Year Ending Dec.
2023

Fiscal Year Ending Dec.
2022

Fiscal Year Ending Dec.
2021

Fiscal Year Ending Dec.
2020

Fiscal Year Ending Dec.
2019

Fiscal Year Ending Dec.
2018

Fiscal Year Ending Dec.
2017

Fiscal Year Ending Dec.
2016

Fiscal Year Ending Dec.
2015

Fiscal Year Ending Dec.
2014

Fiscal Year Ending Dec.
2013

Fiscal Year Ending Dec.
2012

Fiscal Year Ending Dec.
2011

Fiscal Year Ending Dec.
2010

Fiscal Year Ending Dec.
2009

Fiscal Year Ending Dec.
2007

Fiscal Year Ending Dec.
2006

Fiscal Year Ending Dec.
2005

Fiscal Year Ending Dec.
2004