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Direct Marketing Association Inc

Organization summary

Organization summary might be incomplete or out of date

This organization is not listed in the IRS's most recent list of tax exempt organizations, but we have data associated with this Employer Identification Number.

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Category: Community Improvement, Capacity Building / Promotion of Business (NTEE)

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$5.08M (2018)

Expenses
$7.54M (2018)

Total Assets
$0 (2018)

Total Liabilities
$0 (2018)

Years with multiple filings
Source: Form 990 tax filings from 2011 to 2018

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$5,081,386
Expenses
$7,537,289
Net Income
-$2,455,903
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $4,248,044
83.6%
Investment Income $147,421
2.9%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $685,921
13.5%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $479,984
6.4%
Professional Fundraising Fees $0
Other Salaries and Wages $1,986,234
26.4%
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Thomas Benton (Chief Executive Officer) $377,719 $0 $71,767
Ian Parmiter (Sr Vp Membership Engagement) $289,639 $0 $55,031
Robert Greco (Sr Vp Finance, Ops & Event) $117,773 $0 $22,377
Xenia Boone (General Counsel) $104,753 $0 $19,903
Neil O'keefe (Svp, Crm/Member Engagement) $103,452 $0 $19,656
Michael Mclaren (Chairman Until 6/30) $0 $0 $0
Jennifer Barret Glasgow (Vice Chairman Until 6/30) $0 $0 $0
Steve Froehlich (Treasurer Until 6/30) $0 $0 $0
Steve Wagner (Secretary Until 6/30) $0 $0 $0
Gunther Schumacher (Former Chair Until 6/30) $0 $0 $0
Alisa Bergman (Director Until 6/30) $0 $0 $0
Luci Rainey (Director Until 6/30) $0 $0 $0
Brian Cowart (Director Until 6/30) $0 $0 $0
Cory Treffiletti (Director Until 6/30) $0 $0 $0
Christine Aguilera (Director Until 6/30) $0 $0 $0
Erich Wasserman (Director Until 6/30) $0 $0 $0
Stuart Ingis (Director Until 6/30) $0 $0 $0
Tom Benton (Director Until 6/30) $0 $0 $0
John Princiotta (Director Until 6/30) $0 $0 $0
Mark Allen (Director Until 6/30) $0 $0 $0
Jennifer Marcou (Director Until 6/30) $0 $0 $0
Jay Schwedelson (Director Until 6/30) $0 $0 $0
Eva Reda (Director Until 6/30) $0 $0 $0
Susan Canavari (Director Until 6/30) $0 $0 $0
Andy Frawley (Director Until 6/30) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$14,588,121
Expenses
$15,562,633
Net Income
-$974,512
Net Assets
$2,926,573
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $13,955,295
95.7%
Investment Income $275,551
1.9%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $357,275
2.4%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,680,007
10.8%
Professional Fundraising Fees $0
Other Salaries and Wages $3,013,992
19.4%
Assets/Debt
Total Assets $13,656,668
Total Liabilities $10,730,095
Net Assets $2,926,573

Document Links

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$11,682,260
Expenses
$11,107,085
Net Income
$575,175
Net Assets
$3,307,565
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $11,344,046
97.1%
Investment Income $156,975
1.3%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $181,239
1.6%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,105,522
10.0%
Professional Fundraising Fees $0
Other Salaries and Wages $1,579,154
14.2%
Assets/Debt
Total Assets $15,388,299
Total Liabilities $12,080,734
Net Assets $3,307,565

No Document Links

The IRS has provided extracted financial data for this filing, but has not yet released the source documents.

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$17,803,009
Expenses
$18,703,050
Net Income
-$900,041
Net Assets
$2,242,921
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $17,160,502
96.4%
Investment Income $345,258
1.9%
Bond Proceeds $0
Royalties $61,253
0.3%
Rental Property Income $0
Net Fundraising $0
Sales of Assets $235,996
1.3%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,946,828
10.4%
Professional Fundraising Fees $0
Other Salaries and Wages $3,422,348
18.3%
Assets/Debt
Total Assets $17,088,568
Total Liabilities $14,845,647
Net Assets $2,242,921

Document Links

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$19,727,129
Expenses
$20,894,374
Net Income
-$1,167,245
Net Assets
$3,811,083
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $18,649,918
94.5%
Investment Income $346,477
1.8%
Bond Proceeds $0
Royalties $88,391
0.4%
Rental Property Income $0
Net Fundraising $0
Sales of Assets $642,343
3.3%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,547,020
7.4%
Professional Fundraising Fees $0
Other Salaries and Wages $4,200,503
20.1%
Assets/Debt
Total Assets $16,515,635
Total Liabilities $12,704,552
Net Assets $3,811,083

Document Links

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$20,409,949
Expenses
$19,584,983
Net Income
$824,966
Net Assets
$5,588,790
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $19,541,179
95.7%
Investment Income $369,776
1.8%
Bond Proceeds $0
Royalties $164,550
0.8%
Rental Property Income $0
Net Fundraising $0
Sales of Assets $334,444
1.6%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,498,893
7.7%
Professional Fundraising Fees $0
Other Salaries and Wages $4,486,953
22.9%
Assets/Debt
Total Assets $17,988,586
Total Liabilities $12,399,796
Net Assets $5,588,790

Document Links

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$22,308,036
Expenses
$20,465,571
Net Income
$1,842,465
Net Assets
$4,344,300
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $21,472,182
96.3%
Investment Income $359,551
1.6%
Bond Proceeds $0
Royalties $125,908
0.6%
Rental Property Income $0
Net Fundraising $0
Sales of Assets $350,395
1.6%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,098,871
5.4%
Professional Fundraising Fees $0
Other Salaries and Wages $4,131,257
20.2%
Assets/Debt
Total Assets $17,487,450
Total Liabilities $13,143,150
Net Assets $4,344,300

Document Links

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$23,680,113
Expenses
$23,310,847
Net Income
$369,266
Net Assets
$4,640,078
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $22,899,275
96.7%
Investment Income $313,542
1.3%
Bond Proceeds $0
Royalties $166,147
0.7%
Rental Property Income -$65,114
Net Fundraising $0
Sales of Assets $366,263
1.5%
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $2,360,336
10.1%
Professional Fundraising Fees $0
Other Salaries and Wages $5,438,997
23.3%
Assets/Debt
Total Assets $16,690,293
Total Liabilities $12,050,215
Net Assets $4,640,078

Document Links

Fiscal Year Ending June
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$0
Expenses
$0
Net Income
$0
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0

Document Links

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

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For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
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  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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