Media Rating Council Inc

New York, NY
Tax-exempt since Dec. 1965
EIN: 13-1996451

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Type of Nonprofit

Designated as a 501(c)(6) Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Revenue

$3.21M (2023)

Expenses

$3.23M (2023)

Total Assets

$2.65M (2023)

Total Liabilities

$1.65M (2023)

Source: Form 990 tax filings from 2011 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2023

Revenue

$3,210,723

Expenses

$3,230,222

Net Income

-$19,499

Net Assets

$1,005,724

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$3,092,255	96.3%
Investment Income	$118,468	3.7%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,338,413	41.4%
Professional Fundraising Fees	$0
Other Salaries and Wages	$804,821	24.9%

Assets/Debt
Total Assets	$2,654,665
Total Liabilities	$1,648,941
Net Assets	$1,005,724

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo, Executive Director)	$580,200	$0	$34,594
Pinelli Ronald (Svp, Digital Research And Standards)	$405,079	$0	$48,408
Torrieri Anthony (Svp, Associate Director)	$353,168	$0	$21,382
Oliveri Laris (Media Research Audit Projects Director)	$323,518	$0	$16,985
Gunzerath David (Svp, Associate Director)	$135,552	$0	$34,594
Abcarian Kelly (Board Member (To 11/14/23))	$0	$0	$0
Adams Kerri L (Board Member)	$0	$0	$0
Almaraz Frida (Board Member (To 12/18/23))	$0	$0	$0
Anekstein Scott (Board Member)	$0	$0	$0
Arnold Joanne (Board Member)	$0	$0	$0
Atienza Aldo (Board Member)	$0	$0	$0
Bager Anna (Board Member)	$0	$0	$0
Ballew Paul (Board Member (As Of 8/30/23))	$0	$0	$0
Bazley Jackson (Board Member)	$0	$0	$0
Beasley Bruce (Board Member (To 4/30/23))	$0	$0	$0
Bevan Brendan (Board Member)	$0	$0	$0
Blyn Barry (Board Member)	$0	$0	$0
Bobak Eric (Board Member (To 2/1/23))	$0	$0	$0
Bock Bill (Board Member (To 9/22/23))	$0	$0	$0
Bodytko Cassie (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bokhari Kemal (Board Member (From 5/16/23 To 11/30/23))	$0	$0	$0
Bordes Nathalie (Board Member (As Of 1/3/23))	$0	$0	$0
Bregman Mike (Board Member (As Of 9/23/23))	$0	$0	$0
Breza Maria (Board Member)	$0	$0	$0
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990

Filed on Nov. 15, 2024

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Fiscal Year Ending Dec.
2022

Revenue

$3,173,236

Expenses

$3,145,197

Net Income

$28,039

Net Assets

$1,025,223

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,969,488	93.6%
Investment Income	$12,558	0.4%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$191,190	6.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,550,619	49.3%
Professional Fundraising Fees	$0
Other Salaries and Wages	$622,809	19.8%

Assets/Debt
Total Assets	$2,933,862
Total Liabilities	$1,908,639
Net Assets	$1,025,223

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo, Executive Director)	$546,500	$0	$32,842
Pinelli Ronald (Svp, Digital Research And Standards)	$399,826	$0	$45,999
Torrieri Anthony (Svp, Associate Director)	$327,216	$0	$0
Oliveri Laris (Media Research Audit Projects Director)	$290,592	$0	$16,140
Gunzerath David (Svp, Associate Director)	$277,077	$0	$32,842
Abcarian Kelly (Board Member)	$0	$0	$0
Adams Kerri L (Board Member)	$0	$0	$0
Almaraz Frida (Board Member)	$0	$0	$0
Anekstein Scott (Board Member)	$0	$0	$0
Arnold Joanne (Board Member (As Of 12/7/22))	$0	$0	$0
Atienza Aldo (Board Member (As Of 5/26/22))	$0	$0	$0
Bager Anna (Board Member)	$0	$0	$0
Bazley Jackson (Board Member (As Of 8/18/22))	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Bevan Brendan (Board Member (As Of 12/15/22))	$0	$0	$0
Blyn Barry (Board Member)	$0	$0	$0
Bobak Eric (Board Member (As Of 11/28/22))	$0	$0	$0
Bock Bill (Board Member)	$0	$0	$0
Bodytko Cassie (Board Member (As Of 10/24/22))	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member (To 7/13/22))	$0	$0	$0
Breza Maria (Board Member)	$0	$0	$0
Browne Claire (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Bureau Nicolas (Board Member)	$0	$0	$0
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990

Filed on Nov. 15, 2024

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Fiscal Year Ending Dec.
2021

Revenue

$2,584,985

Expenses

$2,981,132

Net Income

-$396,147

Net Assets

$997,184

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,576,653	99.7%
Investment Income	$1,282	0.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$7,050	0.3%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,582,010	53.1%
Professional Fundraising Fees	$0
Other Salaries and Wages	$506,609	17.0%

Assets/Debt
Total Assets	$4,139,238
Total Liabilities	$3,142,054
Net Assets	$997,184

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo, Executive Director)	$507,300	$0	$8,550
Pinelli Ronald (Svp, Digital Research And Standards)	$363,509	$0	$8,550
Gunzerath David (Svp, Associate Director)	$317,200	$0	$38,350
Torrieri Anthony (Svp, Associate Director)	$300,200	$0	$38,350
Oliveri Laris (Media Research Audit Projects Director)	$240,000	$0	$6,075
Gashi Albana (Executive Assistant)	$143,275	$0	$3,756
Gonzalez Carol (Executive Assistant)	$123,334	$0	$3,480
Abcarian Kelly (Board Member (As Of May 2021))	$0	$0	$0
Adams Kerri L (Board Member (As Of July 2021))	$0	$0	$0
Aguirre Jess (Board Member (Thru April 2021))	$0	$0	$0
Almaraz Frida (Board Member)	$0	$0	$0
Anekstein Scott (Board Member (As Of October 2021))	$0	$0	$0
Bager Anna (Board Member (As Of August 2021))	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Blyn Barry (Board Member (As Of July 2021))	$0	$0	$0
Bock Bill (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member)	$0	$0	$0
Breza Maria (Board Member)	$0	$0	$0
Brown Jason (Board Member (Thru November 2021))	$0	$0	$0
Browne Claire (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Bureau Nicolas (Board Member (As Of April 2021))	$0	$0	$0
Burns Brian (Board Member)	$0	$0	$0
Busch Tim (Board Member)	$0	$0	$0
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990

Filed on Nov. 14, 2022

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Fiscal Year Ending Dec.
2020

Revenue

$2,478,664

Expenses

$2,885,605

Net Income

-$406,941

Net Assets

$1,393,331

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,444,235	98.6%
Investment Income	$34,429	1.4%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,568,386	54.4%
Professional Fundraising Fees	$0
Other Salaries and Wages	$452,352	15.7%

Assets/Debt
Total Assets	$3,447,494
Total Liabilities	$2,054,163
Net Assets	$1,393,331

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo, Executive Director)	$508,765	$0	$10,560
Pinelli Ronald (Svp, Digital Research And Standards)	$344,701	$0	$10,560
Gunzerath David (Svp, Associate Director)	$315,890	$0	$39,510
Torrieri Anthony (Svp, Associate Director)	$298,890	$0	$39,510
Oliveri Laris (Media Research Audit Projects Director)	$201,484	$0	$2,910
Gashi Albana (Executive Assistant)	$124,784	$0	$4,088
Gonzalez Carol (Executive Assistant)	$113,840	$0	$5,790
Aguirre Jess (Board Member)	$0	$0	$0
Almaraz Frida (Board Member)	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Bock Bill (Board Member (As Of August 2020))	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member)	$0	$0	$0
Breza Maria (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Browne Claire (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Burns Brian (Board Member)	$0	$0	$0
Busch Tim (Board Member)	$0	$0	$0
Bustell Mike (Board Member)	$0	$0	$0
Campbell Andea (Board Member (Thru April 2020))	$0	$0	$0
Canfield Kim (Board Member (As Of January 2020))	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Casey Ann (Board Member)	$0	$0	$0
Cavanaugh Eric (Board Member (Thru July 2020))	$0	$0	$0
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990

Filed on Nov. 15, 2021

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Fiscal Year Ending Dec.
2019

Revenue

$2,681,746

Expenses

$2,902,904

Net Income

-$221,158

Net Assets

$1,800,272

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,606,885	97.2%
Investment Income	$74,861	2.8%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,657,120	57.1%
Professional Fundraising Fees	$0
Other Salaries and Wages	$284,663	9.8%

Assets/Debt
Total Assets	$3,315,614
Total Liabilities	$1,515,342
Net Assets	$1,800,272

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo, Executive Director)	$527,700	$0	$28,180
Gunzerath David (Svp, Associate Director)	$352,700	$0	$28,180
Pinelli Ronald (Svp, Digital Research And Standards)	$340,000	$0	$22,180
Torrieri Anthony (Svp, Associate Director)	$330,000	$0	$28,180
Oliveri Laris (Media Research Audit Projects Director)	$175,000	$0	$794
Gashi Albana (Executive Assistant)	$122,000	$0	$8,790
Gonzalez Carol (Executive Assistant)	$113,500	$0	$8,500
Aguirre Jess (Board Member)	$0	$0	$0
Almaraz Frida (Board Member)	$0	$0	$0
Arditi Jeremy (Board Member (As Of October 2019))	$0	$0	$0
Barnes Tim (Board Member (Thru January 2019))	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Beola Valeria (Board Member (Thru February 2019))	$0	$0	$0
Berntson Alec (Board Member (Thru October 2019))	$0	$0	$0
Bhansali Raj (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member)	$0	$0	$0
Breza Maria (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Browne Claire (Board Member (As Of May 2019))	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Burns Brian (Board Member)	$0	$0	$0
Busch Tim (Board Member)	$0	$0	$0
Bustell Mike (Board Member)	$0	$0	$0
Campbell Andea (Board Member (As Of November 2019))	$0	$0	$0
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990

Filed on Nov. 13, 2020

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Fiscal Year Ending Dec.
2018

Revenue

$2,673,598

Expenses

$2,540,108

Net Income

$133,490

Net Assets

$2,021,430

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,649,018	99.1%
Investment Income	$24,580	0.9%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,556,010	61.3%
Professional Fundraising Fees	$0
Other Salaries and Wages	$319,423	12.6%

Assets/Debt
Total Assets	$3,506,516
Total Liabilities	$1,485,086
Net Assets	$2,021,430

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo & Executive Director)	$509,230	$0	$41,190
Gunzerath David (Svp & Associate Director)	$309,996	$0	$41,190
Pinelli Ronald (Vp Digital Research And Standards)	$307,880	$0	$53,244
Torrieri Anthony (Svp & Associate Director)	$296,532	$0	$13,739
Gashi Albana (Executive Assistant)	$112,206	$0	$30,407
Gonzalez Carol (Executive Assistant)	$104,700	$0	$21,673
Aguirre Jess (Board Member)	$0	$0	$0
Almaraz Frida (Board Member)	$0	$0	$0
Barnes Tim (Board Member)	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Beola Valeria (Board Member)	$0	$0	$0
Berntson Alec (Board Member)	$0	$0	$0
Bhansali Raj (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member)	$0	$0	$0
Breza Maria (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Burns Brian (Board Member)	$0	$0	$0
Busch Tim (Board Member)	$0	$0	$0
Bustell Mike (Board Member)	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Casey Ann (Board Member)	$0	$0	$0
Cavanaugh Eric (Board Member)	$0	$0	$0
Ceniceros Marcela (Board Member)	$0	$0	$0
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990

Filed on Oct. 31, 2019

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Fiscal Year Ending Dec.
2017

Revenue

$2,655,834

Expenses

$2,481,116

Net Income

$174,718

Net Assets

$2,047,280

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,647,061	99.7%
Investment Income	$8,773	0.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,448,484	58.4%
Professional Fundraising Fees	$0
Other Salaries and Wages	$325,740	13.1%

Assets/Debt
Total Assets	$3,758,257
Total Liabilities	$1,710,977
Net Assets	$2,047,280

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo & Executive Director)	$491,690	$0	$37,806
Pinelli Ronald (Vp Digital Research And St)	$288,940	$0	$48,559
Gunzerath David (Svp & Associate Director)	$283,890	$0	$37,588
Torrieri Anthony (Svp & Associate Director)	$270,040	$0	$13,032
Rachel Morris (Research Manager)	$108,062	$0	$19,560
Gashi Albana (Executive Assistant)	$105,848	$0	$29,318
Aguirre Jess (Board Member)	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Bhansali Raj (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Buchheim Dennis (Board Member)	$0	$0	$0
Burns Larson Laurie (Board Member)	$0	$0	$0
Burns Brian (Board Member)	$0	$0	$0
Bustell Mike (Board Member)	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Casey Ann (Board Member)	$0	$0	$0
Cavanaugh Eric (Board Member)	$0	$0	$0
Ceniceros Marcela (Board Member)	$0	$0	$0
Chen Yong (Board Member)	$0	$0	$0
Cho Gene (Board Member)	$0	$0	$0
Church Joanne (Board Member)	$0	$0	$0
Cleveland Britta (Board Member)	$0	$0	$0
Cogan Jon (Board Member)	$0	$0	$0
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990

Filed on Nov. 15, 2018

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Fiscal Year Ending Dec.
2016

Revenue

$2,739,284

Expenses

$2,508,044

Net Income

$231,240

Net Assets

$1,871,338

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,732,185	99.7%
Investment Income	$7,099	0.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,350,175	53.8%
Professional Fundraising Fees	$0
Other Salaries and Wages	$320,062	12.8%

Assets/Debt
Total Assets	$3,043,828
Total Liabilities	$1,172,490
Net Assets	$1,871,338

Compensation

Key Employees and Officers	Compensation	Related	Other
Ivie George (Ceo & Executive Director)	$474,440	$0	$37,249
Pinelli Ronald (Vp Digital Research And Standards)	$264,940	$0	$45,487
Gunzerath David (Svp & Associate Director)	$254,672	$0	$36,367
Torrieri Anthony (Svp & Associate Director)	$250,548	$0	$13,029
Gashi Albana (Executive Assistant)	$117,822	$0	$25,525
Adgate Brad (Board Member)	$0	$0	$0
Aguirre Jess (Board Member)	$0	$0	$0
Alexander James (Board Member)	$0	$0	$0
Alvarez Julia (Board Member)	$0	$0	$0
Barone Joe (Board Member)	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Bordes Nathalie (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Buchheim Dennis (Board Member)	$0	$0	$0
Bulgrin Artie (Board Member)	$0	$0	$0
Burns Larson Laurie (Board Member)	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Casey Ann (Board Member)	$0	$0	$0
Cavanaugh Eric (Board Member)	$0	$0	$0
Ceniceros Marcela (Board Member)	$0	$0	$0
Chunn Charles (Board Member)	$0	$0	$0
Church Joanne (Board Member)	$0	$0	$0
Cleveland Britta (Board Member)	$0	$0	$0
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990

Filed on Nov. 14, 2017

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Fiscal Year Ending Dec.
2015

Revenue

$2,730,898

Expenses

$2,373,074

Net Income

$357,824

Net Assets

$1,561,832

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,728,904	99.9%
Investment Income	$1,994	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,271,468	53.6%
Professional Fundraising Fees	$0
Other Salaries and Wages	$372,851	15.7%

Assets/Debt
Total Assets	$2,922,359
Total Liabilities	$1,360,527
Net Assets	$1,561,832

Compensation

Key Employees and Officers	Compensation	Related	Other
George W Ivie (Ceo & Executive Director)	$463,940	$0	$30,199
Anthony Torrieri (Svp & Associate Director)	$240,708	$0	$34,706
David Gunzerath (Svp & Associate Director)	$235,553	$0	$55,685
Ronald Pinelli (Vp Digital Research And Standards)	$192,997	$0	$23,385
Adgate Brad (Board Member)	$0	$0	$0
Aguirre Jess (Board Member)	$0	$0	$0
Alvarez Julia (Board Member)	$0	$0	$0
Barone Joe (Board Member)	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Bulgrin Artie (Board Member)	$0	$0	$0
Burdick Marci (Board Member)	$0	$0	$0
Burns Larson Laurie (Board Member)	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Casey Ann (Board Member)	$0	$0	$0
Ceniceros Marcela (Board Member)	$0	$0	$0
Chittum Anne (Board Member)	$0	$0	$0
Chunn Charles (Board Member)	$0	$0	$0
Church Joanne (Board Member)	$0	$0	$0
Cleveland Britta (Board Member)	$0	$0	$0
Cohen Marci (Board Member)	$0	$0	$0
Cohen Patti (Board Member)	$0	$0	$0
Cohen Terry (Board Member)	$0	$0	$0
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990

Filed on Nov. 10, 2016

Primary tax return for a nonprofit’s activities, finances, and governance

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Schedules ▼

PDF XML

Fiscal Year Ending Dec.
2014

Revenue

$2,381,624

Expenses

$2,188,908

Net Income

$192,716

Net Assets

$1,124,569

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,381,191	100.0%
Investment Income	$433	0.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$1,278,520	58.4%
Professional Fundraising Fees	$0
Other Salaries and Wages	$159,842	7.3%

Assets/Debt
Total Assets	$2,442,355
Total Liabilities	$1,317,786
Net Assets	$1,124,569

Compensation

Key Employees and Officers	Compensation	Related	Other
George W Ivie (Ceo & Executive Director)	$465,540	$0	$40,516
Anthony Torrieri (Svp & Associate Director)	$255,888	$0	$9,980
David Gunzerath (Svp & Associate Director)	$247,770	$0	$30,757
Gregg Linder (Svp & Associate Director)	$212,200	$0	$23,094
Adgate Brad (Board Member)	$0	$0	$0
Aguirre Jess (Board Member)	$0	$0	$0
Alvarez Diego (Board Member)	$0	$0	$0
Alvarez Julia (Board Member)	$0	$0	$0
Beasley Bruce (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Bulgrin Artie (Board Member)	$0	$0	$0
Burdick Marci (Board Member)	$0	$0	$0
Burns Larson Laurie Tv Chair (Board Member)	$0	$0	$0
Buslik Michele (Board Member)	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Carrasquillo Millie (Board Member)	$0	$0	$0
Castellanos Martha (Board Member)	$0	$0	$0
Castro Alan (Board Member)	$0	$0	$0
Charlebois Owen (Board Member)	$0	$0	$0
Chittum Anne (Board Member)	$0	$0	$0
Chunn Charles (Board Member)	$0	$0	$0
Church Joanne (Board Member)	$0	$0	$0
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990

Filed on Nov. 11, 2015

Primary tax return for a nonprofit’s activities, finances, and governance

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Fiscal Year Ending Dec.
2013

Revenue

$2,414,204

Expenses

$1,679,255

Net Income

$734,949

Net Assets

$1,131,648

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$2,367,026	98.0%
Investment Income	$346	0.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$46,786	1.9%
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$46	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$948,056	56.5%
Professional Fundraising Fees	$0
Other Salaries and Wages	$180,176	10.7%

Assets/Debt
Total Assets	$2,084,177
Total Liabilities	$952,529
Net Assets	$1,131,648

Compensation

Key Employees and Officers	Compensation	Related	Other
George W Ivie (Ceo & Executive Director)	$410,085	$0	$44,868
Anthony Torrieri (Svp & Associate Director)	$214,080	$0	$34,999
David Gunzerath (Svp & Associate Director)	$189,670	$0	$54,355
Adgate Brad (Board Member)	$0	$0	$0
Alvarez Julia (Board Member)	$0	$0	$0
Bachrach Beth (Board Member)	$0	$0	$0
Bohan Kathleen (Board Member)	$0	$0	$0
Brown Jason (Board Member)	$0	$0	$0
Bruce Eric (Board Member)	$0	$0	$0
Bulgrin Artie (Board Member)	$0	$0	$0
Burns Larson Laurie Tv Chair (Board Member)	$0	$0	$0
Buslik Michele (Board Member)	$0	$0	$0
Carlin Dan (Board Member)	$0	$0	$0
Carrasquillo Millie (Board Member)	$0	$0	$0
Casey Ann (Board Member)	$0	$0	$0
Castellanos Martha (Board Member)	$0	$0	$0
Castro Alan (Board Member)	$0	$0	$0
Charlebois Owen (Board Member)	$0	$0	$0
Chunn Charles (Board Member)	$0	$0	$0
Church Joanne (Board Member)	$0	$0	$0
Claudio Anne (Board Member)	$0	$0	$0
Cleveland Britta Print Chair (Board Member)	$0	$0	$0
Cohen Marci (Board Member)	$0	$0	$0
Cohen Patti (Board Member)	$0	$0	$0
Conaghan Jim (Board Member)	$0	$0	$0
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990

Filed on Nov. 14, 2014

Primary tax return for a nonprofit’s activities, finances, and governance

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Fiscal Year Ending Dec.
2012

Revenue

$1,804,120

Expenses

$1,623,539

Net Income

$180,581

Net Assets

$396,306

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$0
Program Services	$1,798,238	99.7%
Investment Income	$324	0.0%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$5,558	0.3%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$916,948	56.5%
Professional Fundraising Fees	$0
Other Salaries and Wages	$96,834	6.0%

Assets/Debt
Total Assets	$1,554,564
Total Liabilities	$1,158,258
Net Assets	$396,306

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Dec.
2011

Revenue

$1,545,491

Expenses

$1,477,254

Net Income

$68,237

Net Assets

$215,530

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$1,544,368	99.9%
Program Services	$0
Investment Income	$1,123	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$0
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$571,940	38.7%
Professional Fundraising Fees	$0
Other Salaries and Wages	$266,488	18.0%

Assets/Debt
Total Assets	$2,466,624
Total Liabilities	$2,251,094
Net Assets	$215,530

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

Raw filing data. Includes EINs and summary financials as structured data.
Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »

By Andrea Suozzo, Alec Glassford and Ash Ngu, ProPublica, and Brandon Roberts, Special to ProPublica.
Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

Updated December 20, 2024

Media Rating Council Inc

Organization summary

Type of Nonprofit

Summary charts: organization finances over time

Revenue $3.21M (2023)

Expenses $3.23M (2023)

Total Assets $2.65M (2023)

Total Liabilities $1.65M (2023)

Tax Filings by Year

Fiscal Year Ending Dec. 2023

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2022

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2021

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2020

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2019

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2018

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2017

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2016

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2015

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2014

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2013

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending Dec. 2012

Extracted Financial Data

Extracted Financial Data from Form 990

Document Links

990

Revenue

$3.21M (2023)

Expenses

$3.23M (2023)

Total Assets

$2.65M (2023)

Total Liabilities

$1.65M (2023)

Fiscal Year Ending Dec.
2023

Fiscal Year Ending Dec.
2022

Fiscal Year Ending Dec.
2021

Fiscal Year Ending Dec.
2020

Fiscal Year Ending Dec.
2019

Fiscal Year Ending Dec.
2018

Fiscal Year Ending Dec.
2017

Fiscal Year Ending Dec.
2016

Fiscal Year Ending Dec.
2015

Fiscal Year Ending Dec.
2014

Fiscal Year Ending Dec.
2013

Fiscal Year Ending Dec.
2012

Fiscal Year Ending Dec.
2011

Fiscal Year Ending Dec.
2010

Fiscal Year Ending Dec.
2009

Fiscal Year Ending Dec.
2008

Fiscal Year Ending Dec.
2007

Fiscal Year Ending Dec.
2006

Fiscal Year Ending Dec.
2005

Fiscal Year Ending Dec.
2004